Video and Social Media Are Big in the Mobile Era

According to JWT Intelligence’s Hallie Steiner:

“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes

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Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.

Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject

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Who’s Winning the Mobile OS Challenge?

The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-).

As reported by eMarketer:

“According to data

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