Video and Social Media Are Big in the Mobile Era

According to JWT Intelligence’s Hallie Steiner: “Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the […]

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See How Well You Can Do on This Entertaining Marketing Quiz

Are you a smart marketer? How smart? 🙂 Here’s a fun quiz from Chief Marketer. Click the icon to access: “ARE YOU A PROMOTION MARKETING PRO OR SCHMO? Take this quiz to find out if you are the ultimate Chief PROMO Marketer. Get 5 out of 5 correct and be entered to win either a […]

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Self-Branding for Personal and Career Success

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success. In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to […]

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Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” If you’ve ever been part of a company or worked on a product that’s undergone […]

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