Video and Social Media Are Big in the Mobile Era

According to JWT Intelligence’s Hallie Steiner: “Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the […]

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See How Well You Can Do on This Entertaining Marketing Quiz

Are you a smart marketer? How smart? 🙂 Here’s a fun quiz from Chief Marketer. Click the icon to access: “ARE YOU A PROMOTION MARKETING PRO OR SCHMO? Take this quiz to find out if you are the ultimate Chief PROMO Marketer. Get 5 out of 5 correct and be entered to win either a […]

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Self-Branding for Personal and Career Success

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success. In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to […]

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Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” If you’ve ever been part of a company or worked on a product that’s undergone […]

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Who’s Winning the Mobile OS Challenge?

The answer to this question has certainly changed over the last couple of years. Here’s how it has changed. Sorry, Apple fans. :-). As reported by eMarketer: “According to data released in February 2015 by Opera Mediaworks, Google’s operating system (OS) grew its share of mobile ad impressions worldwide by more than 66% between Q4 […]

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Fraud and Brand Safety Are Key to Ad Buyers

What factors are important to digital advertising buyers? According to eMarketer: “From the looks of it, ad fraud, viewability, and brand safety may turn out to be big digital ad buzz phrases this year. In a November 2014 study by Integral Ad Science, these emerged as the three most important aspects of media quality among […]

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Do People Still Look at Banner Ads? A Humorous View

Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads? Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question: “Banner ads first appeared on the Web in 1994 and since then they have been used extensively […]

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The Weak State of Consumer Confidence in Latin America

With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people. So, consider this, from Nielsen: “Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a […]

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Marketers Need to Know: Is This End of the Facebook Free-For-All for Brands?

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next? According to Dayna Rothman, writing for Marketo: “Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their […]

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New Adidas App for “Sneakerheads”

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so. […]

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