JWT Intelligence’s 2016 Top 100 Trends

Every year, JWT Intelligence predicts 100 trends to follow: The Future 100: Trends and Change to Watch in 2016 is a report “featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.” The 2016 report includes trends regarding culture, tech and innovation, travel and hospitality, brands […]

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SXSW Interactive 2015

The annual SXSW (South by Southwest) Conference is held in Texas and is a major event. As its Web site notes: “With 72,000 registrants and artists in attendance, SXSW is one of the most effective channels for promoting your business to professionals connected in the Music, Film, and Interactive industries.“ Click the image to learn […]

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Video and Social Media Are Big in the Mobile Era

According to JWT Intelligence’s Hallie Steiner: “Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the […]

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JWT Intelligence’s 100 Key Predictions for 2015

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.    

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Meet the NEW Family — A JWT Intelligence Report

We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of these changes? There is an interesting and eye-opening new report from JWT Intelligence: “The notion of family is rapidly evolving, but many brands aren’t yet […]

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Lessons from SXSW Interactive

As noted at its Web site: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.” At the recent SXSW Interactive event,  JWT Intelligence did some background research and came up with […]

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Is Whisper(ing) a Good Idea?

Over the past two years, we’ve made about 35 posts related to privacy issues. This remains an important issue and one of great concern to a large number of us. And many companies have listened to our concerns, such as Google Chrome offering an incognito setting. Now, there is another new app, Whisper, that has […]

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Key Trends for 2014: Links to Several Forecasts

With the start of the new year, many predictions about 2014 have been published. Here is a compendium of some of the more interesting forecasts to watch out for: “100 Things to Watch in 2014” “7 Consumer Trends To Run With In 2014” “What Could Happen in China in 2014?” “10 Crazy Tech Predictions for […]

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The JWT Intelligence 2013 Global Anxiety Report

Last month, we posted a video about consumer anxiety around the globe. Now, JWT Intelligence has published a report titled AnxietyIndex 2013 Global Report: “In the latest installment of our research around the levels, intensity, and drivers of anxiety around the world, we surveyed 6,075 adults aged 18-plus across 27 markets in Western Europe (Finland, […]

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The Volkswagen Jetta Promotes Safety

In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety. For example, according to Alexandra Stieber, writing for JWT Intelligence: “The Volkswagen Jetta has long been a go-to vehicle for singles, but now the brand is also targeting young married […]

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