As we each seek to carve out our place in the world, we sometimes must fight stereotypes. For that reason, our self-branding efforts are crucial. [See, for example, Write YOUR Own Unique Personal Brand Story, Best and Worst Workplaces for Women Executives, and Social Media Stereotypes: Ouch!]. Today, we look at Land O’Lakes breaking stereotypes. […]
Read moreDo Not Lose the Human Touch
As we noted last week, more and more companies are turning to technology-based consumer interactions. While doing so, these firms need to follow this advice. Do not lose the human touch. A careful balance of human and non-human interactions will work best. Marketing Caveat: Do Not Lose the Human Touch Recently, McKinsey’s Christopher Angevine, […]
Read moreMacy’s Social Media Superstars
Obviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and […]
Read moreAvoid Undermining Your Own Career
Evans on Marketing Careers, Good and Bad Examples of Marketing, Uncategorized career mistakes, Carter Cast, podcast, tips, Walmart.com
As we have noted before, in pursuing our career, we must be smart!! For example. Avoid Making Resume Mistakes. Where Do See YOUR Future Career Path. Success Switching Careers Post-30 Years Old. So, avoid undermining your own career with poor decisions and activities. How to Avoid Undermining Your Own Career This month, Knowledge@Wharton interviewed […]
Read moreConsistency Makes Good Customer Experiences Better
Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of the customer experience is essential for their loyalty. As a result, customers must be satisfied […]
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