In early August 2020, Instagram (a Facebook business) introduced Reels to compete with TikTok. After some criticism, we see that Instagram is revamping Reels. This certainly represents opportunistic timing …
Apple Is the First 2 Trillion Dollar US Company
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Uncategorized Apple, business model, competition, infographic, market cap, Microsoft, opportunity, planning, success
At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020, …
The Consumer Experience in 2020
Evans on Marketing Uncategorized authenticity, consumer experience, COVID-19, Merkle, personalization, planning, privacy
How do people feel about the consumer experience in 2020? And by that, we mean during the era of the COVID-19 pandemic. Besides heightened shopping anxiety, what else should marketers …
Lessons from Playing Poker
This post seems a little off topic for us. But it really isn’t. There are business — and marketing — lessons from playing poker. Especially about human decision-making.
For some …
Read moreProduct Versus Feature Launches
Evans on Marketing Uncategorized customer expectations, infographic, planning, product feature launch, product launch, product roadmap, ProductPlan
To grow over time time, companies need to be innovative. However, this does not necessarily mean totally new products. Thus, our focus here is to review product versus feature launches.…