Certain U.S. Travelers Like Loyalty Programs — And Use Them

As we know, there are various types of loyalty programs. And these include programs tied to banks, retailers, gas stations, etc. Among the promoted programs? Travel-related programs. They offer loyal customers free rooms, airline travel, upgrades, and more. This post focuses on travel programs. Certain U.S. travelers like loyalty programs — and use them.   […]

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Top Authentic Global Brands — Credibility Pays

As we noted in August: Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). Peopleā€™s trust is hard to earn and to retain. Thus, today’s post highlights the top authentic global brands for 2017. See how popular these […]

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Insightful Self-Branding Advice

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. šŸ™‚ How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What distinctive skills do YOU offer? Past posts […]

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Deliverer Entering Person’s Home OK?

What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their home if they are away. We know most shoppers want convenience and speed in having […]

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Small Business Saturday 2017. Support Local Businesses.

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses need all the help they can get: Small Business Promotion: Free Resources Can Better Marketing […]

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Happy Thanksgiving. Black Friday Shopping Next?

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?     And remember to look at our holiday shopping tips.   Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are getting revved up. And they spend billions of dollars over Thanksgiving weekend. What about YOU? […]

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Holiday Advertising 2017: John Lewis Features Moz

John Lewis is a British retailer that operatesĀ department stores, home goods stores,Ā supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.   Holiday Advertising […]

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World’s Leading Ethical Companies 2017

Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the firm is not.Ā  As a result, ethical behavior is a must. Thus, this post focuses on the world’s leading ethical companies 2017. Each year, EthisphereĀ® Institute […]

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Smart Holiday Shopping 2017

In Case You Missed This Valuable Post Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can. […]

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Stronger FTC Influencer Marketing Rules

Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some abuses in the use of influencer marketing, stronger FTC influencer marketing rules introduced new rules. Our past posts on influencer marketing include the following:Ā  Influencer Marketing: […]

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