Today, we consider this provocative question: Would you give up a raise to work at home? Would YOU?
Before reading below, check out these articles:
… Read moreCreating a Great Customer Experience
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, customer experience, experiential marketing, Iterable, opportunity, planning
Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.
Six Principles
… Read morePricing and Ethical Practices
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized bad behavior, business ethics, customer expectations, customer satisfaction, opportunity, planning, Pragmatic Institute, trust
Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…
Read moreH-U-G-E Changes in the Auto Industry Supply Chain
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends business model, customer expectations, experiential marketing, just-in-time, logistics, planning, supply chain, trust, Wall Street Journal
Previously, we wrote about supply chain disruptions due to COVID-19. Due to these disruptions, long-term practices will evolve. To learn more, this post looks at h-u-g-e changes in the …
The Value of Investing in Corporate Culture
Last month, we examined the importance of corporate culture for potential employees. Here, we look at the company perspective. With the value of investing in corporate culture.