Business-to-Business Archives - Evans on Marketing

Visa Adding More Customer Security

September 17, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends AI, ethics, experiential marketing, global, planning, security, tips, Visa 1

Visa more aggressively using AI to enhance security.

Characteristics of Unicorns

September 4, 2019 Evans on Marketing Business-to-Business, Distribution, Global Marketing, Technology and Marketing Embroker, entrepreneur, infographic, startup, unicorn

Learn about unicorns. Do you know what they are?

In-Depth Look at Sustainability

September 3, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Trends business model, Environmental Sustainability Index, Euromonitor, infographic, sustainability

Euromonitor research on sustainability around the globe. Based on its sustainability index.

More Marketing Uses of AI

August 28, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing, Trends AI, analytics, artificial intelligence, business model, innovation, Single Grain

AT moving even further into marketing. See how.

TOO IMPORTANT TO MISS — Refocused Purpose of a Corporation

August 26, 2019 Evans on Marketing Business-to-Business, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends Business Roundtable, corporate goals, opportunity, planning, purpose of a corporation, stakeholders

A game-changing way to set corporate goals. A MUST READ. Please. -:)

Refocused Purpose of a Corporation

August 21, 2019 Evans on Marketing Business-to-Business, Privacy, Identity Theft, and Ethical Issues, Trends Business Roundtable, corporate goals, opportunity, planning, purpose of a corporation, stakeholders

A generational change in corporate philosophy. PLEASE read this post.

Are YOU Honest on YOUR Resume?

August 12, 2019 Evans on Marketing Business-to-Business, Careers, Marketing Communications, Privacy, Identity Theft, and Ethical Issues baby boomer, Gen Z, GOBankingRates, Inc., millennial, resume honesty

See what percent of Americans say they are.

What Makes a Digital Marketing Leader?

July 29, 2019 Evans on Marketing Business-to-Business, Careers, Marketing Communications, Online Marketing, Social and Digital Media digital marketing leaders, FRACTL Research, Neil Patel, personality traits

10 Key personality traits!!

Types of Chief Marketing Officers

July 10, 2019 Evans on Marketing Business-to-Business, Careers, Marketing Communications, Product Management, Trends business model, chief marketing officer, CMO, infographic, McKinsey, opportunity, planning

New roles for CMOs.

New Ways to Measure Company Culture

July 9, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Marketing Communications, Technology and Marketing business model, company culture, CultureX, MIT SMR, opportunity, planning

Another use for artificial intelligence.

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Category: Business-to-Business

Visa Adding More Customer Security

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Characteristics of Unicorns

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In-Depth Look at Sustainability

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More Marketing Uses of AI

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TOO IMPORTANT TO MISS — Refocused Purpose of a Corporation

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Refocused Purpose of a Corporation

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Are YOU Honest on YOUR Resume?

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Types of Chief Marketing Officers

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New Ways to Measure Company Culture

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