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Category: <span>Business-to-Business</span>

Marketing involves transactions with business and other organizational customers (business-to-business), not just business-to-final-consumer activities.

What’s Next for Sustainability in 2022?

January 19, 2022 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, environment, Harvard Business Review, opportunity, sustainability, trust

The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…

B2B Marketing Trends in 2022

January 18, 2022 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Trends analytics, b2b trends, business model, competition, innovation, opportunity, planning, self branding, tips, trust

Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …

The Latest Info on Women in Business

January 13, 2022 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Trends Bank of America, Bankrate, business model, business ownership, ethics, infographic, opportunity, women in business

In August 2021, we discussed new data on women in marketing careers. Now, we take a broader view and examine the latest info on women in business.

Besides …

Tim Cook Benefited from Apple’s Excellent 2021

January 11, 2022 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Marketing Communications, Technology and Marketing, Trends Apple market cap, business model, customer satisfaction, infographic, success, Tim Cook, trust

It was only in August 2020 that Apple reached a $2 trillion market capitalization. Now, it keeps hovering around $3 trillion as a market cap. Along with the Apple …

The 2021 Top 250 Best-Managed Firms

January 10, 2022 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Trends best-managed companies, business model, competition, infographic, opportunity, planning, trust

Last week, we presented the first of a two-part series on best-managed companies. Now, we look at the 2021 top 250 best-managed firms.

Wall Street Journal Report:

1 2 … 80

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