Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]

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AT&T Time Warner Merger Approved

  On Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, what’s next with the AT&T Time Warner merger approved? Will this open the floodgates to other big mergers? And will the merger positively or negative […]

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Cloud Computing and Payment Options

As we discussed last month, “Cloud computing lets workers access company data and applications via the Internet. Anywhere and anytime. As a result, everyday tasks can be automated and performed on laptops, tablets, or even smartphones. Thus, by managing your cash flow with cloud accounting software, workers could end up more efficient and productive.” Today, […]

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Cloud-Based Cyber Security

With many firms now allowing employees to work off premises, we see the use of cloud software rising. Thus, cloud-based cyber security takes on more importance than ever. Yet, we don’t always know about all of the facets of cloud security. And today, we address that issue. This builds on yesterday’s discussion about cyber security. […]

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State of Marketing Today – Salesforce Study

As we know, marketing is always evolving. And this is due to the Internet, social media, smarter shoppers, etc. With that in mind, let’s consider the state of marketing today – Salesforce study. Then, see what we can learn. First, check out these related posts: Can Better Marketing Lower Costs? Closing the Customer Experience Gap. […]

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U.S. B2B Digital Advertising Spending Trends

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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Marketing Content for Selling Technology to B2B Buyers

In marketing technology, we must remember that business-to-business (B2B) buyers represent a large share of the market. For that reason, it is vital to use the best marketing content for selling technology to B2B buyers. Overall, the marketing of technology cuts across many topics. And in both the B2C and B2B segments of the marketplace. […]

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Infographic: Fighting Against Data Breaches

As many companies know, cybercrime continues to be an epidemic. And each time a type of breach is fixed, a new one pops up. Thus, the topic of today’s post is an infographic: fighting against data breaches from 3rd parties. In July, we noted the following. It still applies today: Interpol describes the types of […]

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Big Data Challenge: Measuring Marketing ROI

As we know, big data is a big deal. And it’s challenging too. Hence, we turn to a big data challenge: measuring marketing ROI. If you have followed Evans on Marketing, you aware that we have reported regularly on big data. So, take a look at these examples: State of Big Data in 2017. When […]

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Keep Smiling This Holiday Season: Humor Required

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to help you keep smiling this holiday season: humor required. 🙂   Try to Keep Smiling […]

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