It’s Not Just About Happy Customers; Angry Customers Matter Too

All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and

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Measuring Public Relations Effectiveness

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s

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The World’s Most Ethical Companies According to the Ethisphere Institute

There are various reports about the most ethical firms in the world. One of the most comprehensive such reports is compiled by the EthisphereĀ® Institute.

According to its Web site

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Social Media Posts and Interaction: A HubSpot Study

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this

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