It’s Not Just About Happy Customers; Angry Customers Matter Too

All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and failure. But, how should we deal with angry customers? As a general rule, we should not give up on them until we understand their feelings […]

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Measuring Public Relations Effectiveness

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in the past. According to Onboardly, a demand marketing agency that helps small and medium-sized […]

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The World’s Most Ethical Companies According to the Ethisphere Institute

There are various reports about the most ethical firms in the world. One of the most comprehensive such reports is compiled by the Ethisphere┬« Institute. According to its Web site: “The Ethisphere┬« Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business […]

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Social Media Posts and Interaction: A HubSpot Study

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this (“2015 Social Media Benchmarks Report”). The full 49-page report may be accessed for FREE by filling out a simple form. THE RESULTS MAY SURPRISE YOU!! […]

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