It’s Not Just About Happy Customers; Angry Customers Matter Too

All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and failure. But, how should we deal with angry customers? As a general rule, we should not give up on them until we understand their feelings […]

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Measuring Public Relations Effectiveness

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s not enough to just count mentions, etc., as we did in the past. According to Onboardly, a demand marketing agency that helps small and medium-sized […]

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The World’s Most Ethical Companies According to the Ethisphere Institute

There are various reports about the most ethical firms in the world. One of the most comprehensive such reports is compiled by the Ethisphere┬« Institute. According to its Web site: “The Ethisphere┬« Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business […]

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Social Media Posts and Interaction: A HubSpot Study

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this (“2015 Social Media Benchmarks Report”). The full 49-page report may be accessed for FREE by filling out a simple form. THE RESULTS MAY SURPRISE YOU!! […]

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The State of Wearable Technology

To date, the current popularity of wearable technology seems to be more of a company and media public relations campaign than based on actual sales revenues. In many cases, firms have not met their sales goals for the latest in wearable technology; and consumer interest is far less than expected. This is in some part […]

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A Fun Quiz: What Is YOUR Shopping Personality?

Do you like/love to shop — or hate to shop? Do you spend time comparison shopping — or buy whatever is readily available? Are you an impulse shopper drawn to sales and special displays — or a careful planner who sticks to a shopping list? Your answers to these and other questions help determine your […]

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How Should Companies Respond to Tweets on Twitter?

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? How fast should a firm post its response to a tweet? LeadSift (“Our technology sifts […]

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A Study on Global Internet Censorship

We know that open access to Internet content is not available to all residents in every country around the world. But where is censorship the worst? In a controversial research study of this topic, Jeremy Bender reports the following for Business Insider. DO YOU AGREE OR DISAGREE? WHY? “Internet censorship and limitations on online speech […]

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Bouncing Back from Job Rejection

From a professional perspective, one of the toughest events with which we have to cope is job rejection. When (if) this happens to us, we need to get past our feelings of rejection, anger, and inadequacy — and take a proactive approach to “get back in the game.” Mary Sherwood Sevinsky, a career consultant, writing […]

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2014 Global Patent Filings

According to the WIPO Web site: “Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. IP is protected in law by, for example, patents, copyright, and trademarks, which enable people to earn recognition or financial benefit from what they […]

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