It’s Not Just About Happy Customers; Angry Customers Matter Too

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media , , , , , , , , 16

All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and …

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Measuring Public Relations Effectiveness

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 3

How effective are a company’s public relations efforts? The answer to this question has become even more complex in this era of online viral marketing and word of mouth. It’s …

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The World’s Most Ethical Companies According to the Ethisphere Institute

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Privacy, Identity Theft, and Ethical Issues , , , , , , , , 6

There are various reports about the most ethical firms in the world. One of the most comprehensive such reports is compiled by the Ethisphere® Institute.

According to its Web site…

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Social Media Posts and Interaction: A HubSpot Study

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Trends , , , , , , 6

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this …

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