Social Media and the Purchase Process

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media fit? As Dynmark, a cloud-based mobile messaging and intelligence platform, notes at Visual.ly.com: “Social media have become a massively important part of people’s lives across […]

Read more

New Startup Data

Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for example, 1, 2, 3, 4, 5). The Payroll Blog has prepared an excellent infographic on the current state of startups in the United States: “Startups […]

Read more

Social Media Success: Three Examples

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers […]

Read more

A Spoof on “Honest” Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view. Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but will never really see — from graphic designer Clif Dickens.    

Read more

Are YOU a Good Job Interviewee?

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the screening stage. SO, IT IS ESSENTIAL TO BE PREPARED FOR YOUR INTERVIEW AND TO BE […]

Read more

What’s Next for B-to-B Marketers?

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In particular, they need to strategize for the future. With this mind, look at the slideshow below from MarketingProfs: “The theme of the 2014 MarketingProfs’ B2B Marketing Forum was […]

Read more

Median U.S. Wages Not Looking So Great

Although the U.S. unemployment rate has come down in the years following the Great Recession, wages have not really bounced back in real terms (taking inflation into account). And, according to the Bureau of Labor Statistics, the gap between the haves and have nots has steadily increased. This is NOT good news for marketers who […]

Read more

Resources for Small Businesses

As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize. Here are more resources, this time, provided by the UPS Store for Inc.: “Small business owners are always busy and looking for a way to save money. That’s why […]

Read more

How Much Does Social Marketing Really Cost? The Case of Nestle

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms. With this mind, take a look at the infographic prepared by Percolate, a firm that uses software to connect and automate key marketing tasks: “Across both B2B and […]

Read more