October 2014

A Fun Quiz on Role Models

October 31, 2014 Evans on Marketing Careers, Sports and Entertainment Marketing career, Careerealism, celebrity, entertainment marketing, opportunity, planning, role model, self assessment, self branding, slideshow, tips 2

Enjoy this quiz from Careerealism. Although it’s tongue-in-cheek, there are some good lessons to be learned. 🙂

…

Social Media and the Purchase Process

October 30, 2014 Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media analytics, customer expectations, customer satisfaction, Donky, entrepreneur, experiential marketing, infographic, opportunity, planning, social media, tips 1

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media …

New Startup Data

October 29, 2014 Evans on Marketing Business Analytics and Marketing Information, Careers business model, infographic, innovation, opportunity, Payroll Blog, planning, small firm, startup, trends 2

Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for …

Social Media Success: Three Examples

October 28, 2014 Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media campaign, customer expectations, customer satisfaction, experiential marketing, planning, slideshow, social media, success, Tesco, tips, Topshop, Toys "R" Us 2

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others.

Sanderson, which delivers software for manufacturing …

A Spoof on “Honest” Ad Slogans? LOL

October 27, 2014 Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media advertising, brand equity, Clif Dickens, ethics, honesty, product management, product positioning, promotion, social media

Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that …

1 2 … 6

Month: <span>October 2014</span>