Social Media and the Purchase Process

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media fit? As Dynmark, a cloud-based mobile messaging and intelligence platform, notes at Visual.ly.com: “Social media have become a massively important part of people’s lives across […]

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New Startup Data

Startups and small businesses are an essential part of ANY country’s economy — despite the growth of numerous multi-billion dollar corporations. We have acknowledged this in many posts (see, for example, 1, 2, 3, 4, 5). The Payroll Blog has prepared an excellent infographic on the current state of startups in the United States: “Startups […]

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Social Media Success: Three Examples

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers […]

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