Social Media and the Purchase Process

We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media

Read more

Social Media Success: Three Examples

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others.

Sanderson, which delivers software for manufacturing

Read more

A Spoof on “Honest” Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that

Read more