Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform.
eMarketer notes that: “As social media tear down the …
Read moreThe Importance of Product Design in a Marketing Strategy
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends Businessweek, customer expectations, customer satisfaction, design, entrepreneur, experiential marketing, innovation, opportunity, product management, product positioning, success, Thomas Heatherwick, tips, trends
An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge.
In the …
Read moreThe 2012 BrandZ Top Hundred Global Brands: An Infographic
Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full …
Read moreGreat Brands — Simple Matters!
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management analytics, brand, brand equity, global, popular, product positioning, promotion, simple, success, trends
Look at the chart below to see the ten “simplest” popular brand names according to research by Siegel+Gale.
Click the chart to read a story on the importance of …
Read moreHow Coca-Cola Is Enhancing Brand Engagement
Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing …
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