Company CEOs and Social Media

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform.

eMarketer notes that: “As social media tear down the

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The Importance of Product Design in a Marketing Strategy

An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge.

In the

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The 2012 BrandZ Top Hundred Global Brands: An Infographic

Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full

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How Coca-Cola Is Enhancing Brand Engagement

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing

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