Tag Archives: infographic

Personality Types and Career Choice

25 Oct

Our personalities affect every facet of our lives, including the jobs for which we are best suited. So, it is vital to understand your personality and how it will impact on your career success.

Let us turn to a large-scale study of 16 personality types by Truity Psychometrics titled “Does Your Personality Type Predict Your Career Destiny?”  [Click the preceding link to read in detail about the study.] Thousands of 12,000 people completed all or most of the research questionnaire for the online Truity study:

“Personality type assessments are one of the most commonly used tools in career planning. Extensive research, much of it based on the MBTI® assessment, has examined occupational trends among the 16 types, and studies have found clear differences in the occupations chosen by people of different personality types.”

 

“Our goal in this study was to objectively evaluate the assumptions that we make about the career paths of the 16 personality types. To this end, we aim to do a comprehensive analysis of various career outcomes among the 16 personality types and examine what differences, if any, exist between types.”

 

Here as an infographic look at the study results at Tech.co.


 

Public Wi-Fi: Popular, But Not Secure

20 Oct

Have you ever used free public Wi-Fi at the airport, Starbucks, Panera Bread, or other unsecured venues?  Is it safe from hacking, identity theft, and other invasions of privacy? No!! So, why do we use it?

According to Ian Barker, writing for Beta News:

“There’s an expectation that public Wi-Fi will be available pretty much everywhere we go these days. We access it almost without thinking about it, yet public networks rarely encrypt data leaving users vulnerable.”

“A new survey of more than 2,000 business users by networking company Xirrus finds that while 91 percent of respondents don’t believe public Wi-Fi is secure, 89 percent use it anyway. The report shows that 48 percent of Wi-Fi users connect to public Wi-Fi at least three times per week and 31 percent connect to public Wi-Fi every day.”

“When on public Wi-Fi, 83 percent of users access their E-mail, whether it’s for work or personal reasons, and 43 percent access work-specific information. ‘Today, the convenience of using public Wi-Fi, for a variety of work and recreational uses, supersedes security, which puts both individuals and businesses at risk. Most businesses do not offer secure connectivity options for customers and guests.’ says Shane Buckley, CEO of Xirrus.”

 

Take a look at the following infographic. Still think it’s a good idea to access private information via public Wi-Fi?


 

Improving E-Commerce Results

30 Sep

Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity.

Consider these observations from Cent Muruganandam, writing for Business2Community.com and check out the infographic shown below his quote:

“You might be astounded to know that there are between 12-24 million E-Commerce websites online. But what’s even more intriguing is the fact that only about 3% of them (650,000) ever make it past $1,000 in annual sales, according to Internet Retailer. What’s the point I am trying to establish here, you might wonder? Well, from where I see it, a whopping majority of E-Commerce outlets fail to make a significant amount of money. It’s not that there’s no money in the E-commerce industry. It means is that majority of online retailers are not doing things right, because if they had been successful in doing them right, the number of outlets making more than $1,000/year would have been way more than a mere 650,000.”

 


 

Do Shoppers Really Believe Customer Reviews?

26 Sep

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications.

Let’s look at some research by Trustpilot, a customer review consultant to business.  According to eMarketer:

“In early 2016, Trustpilot surveyed 1,132 Internet users ages 18 and older. In all, 80.7% said reviews were somewhat or very important to their purchase decisions. Few users said reviews did not influence their decisions when deciding on a product to buy. Just 4.7% said reviews were somewhat or very unimportant.  When it comes to when users are most likely to read reviews, roughly half said it’s while they’re on a site, before adding the item to their cart. Nearly a quarter said they were more likely to read reviews earlier in the process: while on a company’s Web site, but prior to actively shopping. Another 18.5% read reviews primarily before visiting a company’s Web site at all.”

Stage of the Buying Process During Which US Internet Users Are Most Likely to Read Reviews, Feb 2016 (% of respondents)
 
Retail Touchpoints wrote this about Trustpilot’s research:

“While the majority of consumers believe online reviews help them along their shopping journey (88%), only a fraction of these customers (18%) actually trust that all the information contained within the reviews is valid, according to Trustpilot. This significant gap reveals that it is critical for businesses to not only incorporate online reviews into the shopping experience, but to deploy them in a way that will build trust and transparency with the consumer. To close the gap between those seeking out trustworthy online reviews and those who believe the reviews are fully authentic, Trustpilot recommends that retailers gain a greater understanding of how shoppers read, write. and believe in online reviews. Half of consumers feel the overall rating of a review or a high-level, easy-to-understand aggregation of a company’s feedback to it are the most important factors when it comes to reading online reviews. Additionally, 20% cited how recently the reviews were posted as the most important factor, while another 20% said the number of reviews posted for a product is more relevant.”

“The report identified several best practices to help businesses create more trustworthy customer feedback strategies, including: ensuring online reviews are easy to find and showcasing them to customers during every step of the shopping experience; giving customers a forum for reviews and inviting them to leave their opinion; responding to negative feedback in real time; asking the customer to update their reviews once the situation is resolved; and analyzing sentiment to continually improve business and products.”

 

Here is further information and advice directly from Trustpilot: an infographic and a YouTube video.

 

 

 

Americans Don’t Trust Mass Media

20 Sep

Yes, the mass media have been criticized in many quarters for their coverage of the 2016 presidential campaign. But the issue of trust goes far beyond political coverage. It deals more directly with the competition from nontraditional media that has led to (1) more “got you” stories, (2) the quest to be first with a story even if not certain about the facts, (3) the focus on headlines more than content, and much more.

According to a new survey by Gallup:

In 2016, “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately, and fairly’ has dropped to its lowest level in Gallup polling history, with 32% saying they have a great deal or fair amount of trust in the media. This is down eight percentage points from last year.”

Gallup began asking about media trust in 1972, and on a yearly basis since 1997. Over the history of the entire trend, Americans’ trust and confidence hit its highest point in 1976, at 72%, in the wake of widely lauded examples of investigative journalism regarding Vietnam and the Watergate scandal. After staying in the low to mid-50s through the late 1990s and into the early years of the new century, Americans’ trust in the media has fallen slowly and steadily. It has consistently been below a majority level since 2007.”

 
Click the chart to read more.

 

What We Earn by Age, Gender, and Race

15 Sep

In theory, our earnings should rise as we acquire more experience in the workplace (and, hence, get older 🙂 ). In practice, is this true?

According to a recent study by CreditRepair.com,

“Wondering which demographics earn the most, or how your salary stacks up against others in your state? Using the U.S. Census Bureau’s figures, we broke down income data to find trends by age, race, gender, education, and region – and the results may reshape the way many look at earning potential in America.”

“The first myth to dispel is that wealth is reserved for those near the end of their careers, after they’ve climbed their way to the top of the corporate ladder. In reality, median incomes were highest for both men and women between 35 and 44 (with the 45–54 group running close behind) – reinforcing other research that shows men’s salary typically peaks at 48, while women’s tops out nearly a decade earlier at age 39.”

“It’s also around this time, however, that people are at their least content in life; people aged 40 to 59 are the most miserable on average. Nearly one-third of people in their 40s and 50s contemplate significant career changes that will give them better work-life balance, which may explain why the median income drops for the workforce at age 55 and older.”

 
Take a look at two infographics from CreditRepair.com and reach your own conclusions.


 

Social Media Checklists: Part 1

13 Sep

In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided by time frame — from daily to quarterly.

NOTE: Click on the image to learn more about each activity shown in the checklist.

 


 

%d bloggers like this: