Tag Archives: infographic

Leadership Infographic (2): Are You Using the Best Approach for YOU?

21 Feb

As we posted yesterday, there are various leadership styles from which to select. Today, we ask: What leadership style is best for you? This infographic is also from Headway Capital.
 

Click on the image for a larger view.

 
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Leadership Infographic (1): What Type of Leader Are You?

20 Feb

What is your leadership style? Are you happy with it? Are there areas you need to work on to improve?

As Barbara Davidson notes for Headway Capital:

“Leadership can be a rewarding experience, but there are many different ways to lead your team to success. Do you know which is best for you? Could you be a pace-setting leader, dishing out hard deadlines to motivate fast results? Or maybe you’re a coach, working closely with your star players to help them achieve top results. Whatever your management style, the important thing is to know what your strengths are and which skills need to develop. Our new infographic offers a great flowchart to help you identify what type of leader you are.”

 

Click on the image for a larger view.

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Getting People to Spend More Time on Your Web Page

17 Jan

Consider these observations from Vikas Agrawal, writing for CustomerThink:

“Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds in the past 15 years. From 12 seconds in 2000, last year’s study showed that it is now at 8.25 seconds only, largely due to the advent of smartphones. This is actually a tad shorter compared to the attention span of goldfishes who are clocking in at 9 seconds.”

 

Now, consider the work on infographics by InfobrandZ:

“Pictures speak to us. They convey ideas that spark both our memories and our imaginations. Looking at a picture is indeed like reading a thousand words. More than that, it allows us to visualize relationships in a way that is not possible with words. And in that fact lies the power of Infographic Marketing.”

A Customer Service Infographic

9 Jan

Last week, we wrote about one aspect of customer service — the firm’s return policy — and its impact on consumer satisfaction.

Today, we are presenting a broad-based infographic on good customer service that was developed by  Exponential Solutions (The CUBE) Marketing. Thanks to Steve Hashman, one of the company founders, for providing the infographic.
 

 

What Are the Toughest Languages to Translate?

31 Dec

As we approach the end of 2016, we have presented some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, to finish 2016, we discuss how difficult it is compete in multiple languages.

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When firms go global, language translation becomes more complex and time-consuming.

Dana Translation notes that:

“In today’s global environment and economy, interesting and important come in many languages. People and organizations often need to unlock the meaning within those documents with a perfect translation that conveys the intent of the document.”

“Many people don’t realize that languages don’t have a direct word-to-correlation, so a good translation requires an understanding of the nuances and shades of meaning in each language. Rules of grammar and the way people express themselves using figures of speech vary from culture to culture, and words with the same meaning may have different connotations that can slant the feeling that a translation conveys if chosen unwisely. That’s why machine translations so often go wrong, and why it pays to have a comprehensive translation service on your side.”

 

According to Dana, these are the hardest languages to translate.

 

The Psychology of Color

21 Dec

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover how colors affect consumers’ product perceptions.
 

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From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features.

With this in mind, Rachel Griffith has written a fascinating article for Fast Company on the impact of color on consumer perceptions. As she notes:

“When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design — and specifically its colors — have more bearing on your customers’ opinions than you might think. Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.”

“According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.”

To learn more about the perceptions of people with regard to red, yellow, blue, orange, green, and purple, click on the infographic from Fast Company.

 


 

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