As defined below, such payment systems combine in-store shopping with mobile payments. In recent years, the use of these systems has become more mainstream. As proximity mobile payments come …
The State of Digital Advertising in 2021
Through our numerous posts on marketing communications, we have discussed many aspects of that topic. Here, we examine the state of digital advertising in 2021.
An Industry
… Read moreEnhancing YOUR Negotiating Skills
Do you have a tough time speaking up about yourself? Or do you know your proper job level and compensation? Or do you let others outmaneuver you? With this …
Cryptocurrency Is an Energy Hog
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Product Management, Technology and Marketing business model, cryptocurrency, energy consumption, experiential marketing, infographic, New York Times
Intuitively, this does not seem possible. Cryptocurrency is an energy hog. After all it, it doesn’t make anything or seem to use scarce resources. However, we alluded to this …
Customer Satisfaction With Cable TV
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing business model, cable TV, customer expectations, customer satisfaction, experiential marketing, infographic
Service providers especially rely on great customer experiences for their continued success. Yet, unlike with many physical products, service performance tends to be more intangible. In this post, we …