Tag Archives: infographic

Happy Thanksgiving. Black Friday Shopping Next?

23 Nov

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?


Happy Thanksgiving. Black Friday Shopping Next?


And remember to look at our holiday shopping tips.


Black Friday Shopping Next?

Despite many shoppers avoiding Black Friday, millions are getting revved up. And they spend billions of dollars over Thanksgiving weekend. What about YOU?

Statista has two excellent infographics on Black Friday shopping. One covers the hours people shop. The other looks at impulsive shopping.

As Rebekka Keuss reports:

“A Statista survey on purchasing habits during the holiday season revealed that those participating in the Black Friday madness plan to make use of the many doorbuster deals, traditionally – is it a tradition already? – offered only during the early hours of the day. Being an early bird literally pays off, so that’s the logic of many holiday shoppers. Accordingly, pre-Black Friday advertising does too. So, if you don’t belong to the 47 percent planning to stay at home and you are looking for a new smartphone, some new swanky clothes or expensive toys for your kids, prepare to get up early; otherwise the Black Friday deals might be gone before you can make it to the stores.”

Black Friday Shopping Next? How early will you shop?
And Martin Armstrong notes:

“Eager deal hunters will be going out with specific purchases in their crosshairs. Once in the stores, however, there is always the chance of stumbling across a great bargain which proves just too good to resist. The results of the Statista Thanksgiving & Holiday Survey 2016 showed that the product types most likely to spontaneously jump off the shelves and into U.S. shoppers’ carts are clothing, consumer electronics, and games/toys. 43 percent of respondents said that they would make an impulse purchase of ‘clothing, textiles, or shoes if they saw a good offer on Black Friday.”

Black Friday Shopping Next? How are impulsive are you?


Reasons Numerous Startups Fail

16 Nov

Starting a new business is often much harder than startups realize.  For many reasons numerous startups fail. To the extent possible, they must be avoided.

Look at three of our prior posts about starting a new business:


Reasons Numerous Startups Fail

Some startups succeed spectacularly. And we know Facebook as an obvious example. Back in 2005, Accel Partners made a $14.8 million investment in “thefacebook.com”. As a result, the firm made a whopping $5.6 billion return. This amounted to 378 times the original outlay. More often than not, however, startups tend to fail and they fail brutallyCB Insights found that 70 percent of upstart tech companies fail, along with 97 percent of seed crowdfunded companies.”

“CB Insights also analyzed a selection of startup post-mortems. This helped to paint a picture of where founders and investors go wrong. The following infographic shows the top twenty reasons that startups tend to grind to a halt. Goods or services not serving a market need appear in the first position. Not all ventures manage to attract lucrative investment like Facebook. In 29 percent of cases, they just run out of cash. It’s also important to have the right people on board. And pressing on without the right team is the third most frequently cited reason for startup failure.”


Now, take a look at Statista’s infographic.

Starting a new business is often much harder than startups realize. There are many reasons numerous startups fail. Check out the list from Statista.

Building Social Media Marketing Strategies

8 Nov

Have you ever developed a social media marketing strategy? Many companies say yes. But, in fact, some of them are on social media. But they don’t necessarily have clear goals and/or a well-designed plan.  So, let’s cover building social media marketing strategies. If you don’t have a good social media marketing strategy, the tips below will be a big help.


Background on Building Social Media Marketing Strategies

Last year, we presented two posts on how to utilize social media checklists. Such checklists help us to think about social media marketing a systematic way.


Tips for Building Social Media Marketing Strategies

The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies.

According to Tenfold:

“As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s easy to connect with those people; it’s an important difference that many fail to grasp.”

The following infographic provides four tips about Building Social Media Marketing Strategies. The content and images in the infographic are from Tenfold. The infographic was adapted and prepared by Evans on Marketing. Click the image for a larger version.

Thanks to Tenfold for allowing us to use the content and images.


Let's cover building social media marketing strategies. If you don't have a good social media marketing strategy, the infographic will help.

Halloween Spending Is Big Business

30 Oct

It may not seem like it to many of us. But we spend a lot on Halloween shopping. Hence the comment: Halloween spending is big business. Not everyone relies on homemade costumes.

Annual Mother’s Day spending is much higher at about $24 billion. Yet, Halloween-related spending this year will exceed $9 billion.


Shopping Trends: Halloween Spending Is Big Business

In 2007, U.S. Halloween spending was $5.1 billion. This means 2017 represents a huge jump in our formal spending on Halloween.

As Dyfed Loesche reports for Statista:

“The word Hallowe’en is of Scottish origin, meaning ‘Hallows Evening’. People celebrate on the eve of the Christian festival of All Souls on the last day of October. In the olden days, people viewed it as a time when souls freely wandered the earth. And evil spirits, the devil, and witches were at their most powerful. Like many other festivities, Halloween is now one of the yearly events when corporations can make a buck by selling the goodies to go with the occasion, in this case, mostly sweets and costumes to get the clientele tricking and treating.”


Are You a Halloween Spender? Infographic: Spending Creeps up Once More | Statista You will find more statistics at Statista


Interesting Facts About Halloween Shopping

The National Retail Federation is the leading association in retailing. Since 2003, it has conducted an annual Halloween survey “to see how Americans celebrate the fright and delight of this holiday.” In 2017, “179+ million Americans will participate in Halloween festivities. The top costume for children is reported to be an action hero or superhero. The top pick for adults is a witch. Pets will not be left behind. Ten percent of consumers are dressing their pet as a pumpkin.”

Take a look at the following information. Where do YOU fit?


Halloween Is Big Business. With more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a record high in survey history.


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