Tag Archives: infographic

Social Media and E-Commerce Interesting Facts

16 Feb

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts.

Previous posts include:

 

We Are Living in a Social World

Thanks to Josh Wardini for authoring this section of today’s post.

Twenty years ago, we were all living in a material world according to Madonna. While that can still be said to be true, the focus has shifted somewhat. It would be more apt to say that we live in a social world now. As a result, if you have a business, marketing these day means more than just offering a few discounts and running promos. These things are still important marketing tools but only when used as a part of social commerce strategy.

Today’s consumers want more out of businesses than just the best prices. They want to engage with a brand and know that they are valued by that brand. Social commerce is a fairly new concept but one that you really have to get right. It’s about having a defined presence on social media, but it encompasses a lot more than that as well. Social commerce makes it as easy as possible for your clients to buy from you – more and more brands are incorporating sales apps into their social media pages.

It’s also about using client data to examine exactly what your clients want and what they might need in future. In essence, it’s about knowing what they want before they do. And, if you get it right, it’s about skyrocketing your sales because you can meet their needs at exactly the right time.

 

An Infographic on Social Media and E-Commerce Interesting Facts

According to 16best.com: As outlined in the infographic below, major social media platforms are becoming more commercial, while eCommerce platforms are becoming more social, and the social commerce trend is gaining in popularity with each passing day.”

 

Social Media and E-Commerce Interesting Facts
 

Data Analytics Can Help Predict Consumer Behavior

8 Feb

As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior.

As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. And techniques vary according to a firm’s requirements.”

At this point, take a look at these prior posts on the topic:

 

Data Analytics Can Help Predict Consumer Behavior

To better grasp how analytics can help predict behavior, read on.

Because of big data, we have a simpler prediction process. As we noted last year:

“eMarketer published a Big Data Roundup for 2017. And it concluded that ‘Most key goals of marketers are rooted in big data. This includes targeting and customer relations, attribution, and AI. eMarketer has articles, insights, and interviews. To help you understand why and how marketers put these  data sets to work.”

Now, Dot Com Infoway (DCI) produced an analytics infographic. With it, marketers can better use analytics to predict behavior:

“Predicting behavior is a big challenge for marketers worldwide. And though it has always been hard, today it is harder. With consumers exposed to new technologies, products, and even new wants!”

“Thus, the infographic explains the importance of analyzing behavior. And with graphics, it shows behavior of an average online buyer. Along with sites where consumers share feedback. Next, the infographic lists steps in making a purchase. Also, it informs about the  buying behavior process. At the end, it explains predictive modeling.”

To learn more about data analytics, click the infographic. If you do so, you will see lots of good info on this topic. And the read is worth the time!

 

Data Analytics Can Help Predict Consumer Behavior
 

Social Media Video Marketing

7 Feb

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis.

Take a look at these posts on social videos:

 

Social Media Video Marketing

For today’s post, let us examine three good sources of information on social media video marketing.

 

eMarketer

According to eMarketer:

“Marketers simply cannot afford to ignore video advertising. Thus, eMarketer predicts that video ad spending in the U.S. alone will reach $15.42 billion this year. And it will grow to $22.18 billion by 2021. New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.”

YouTube/Vimeo and Facebook are the runaway leaders for viewer participation. To read more, click on the chart.

Social Media Video Marketing
 

Small Business Trends

According to Small Business Trends:

“So what is the right type of video? According to the infographic, hard-sell videos don’t work. Explainer, testimonial, demonstration, and personalized videos have greater success. Seven in 10 people stated they saw content that is interesting from a particular brand in a more positive light.”

“Once you know what type of videos to create, it should be the right length. If the video is too long, the chances of losing your audience increases. Under three minutes seems to be the sweet spot. When it comes to choosing the social media channels, such as Facebook, YouTube, Instagram, Snapchat, or Twitter, each platform has its pros and cons. This will depend on the type of business you have and the demographic you want to reach, according to the data shared by Filmora Wondershare.”

To read more, click the infographic.

Social Media Video Marketing

Social Media Icons Photo via Shutterstock

 

BI Intelligence

According to BI Intelligence, despite its popularity, YouTube is not perceived as trustworthy. And this is why:

“The social platform that finished dead last did so because of its abusive comments section and annoying ads. Still, this hasn’t dissuaded people from visiting, as evidenced by the time spent monthly and massive user base. This platform also resonates more with older generations.”

To read more, click on the chart.

Social Media Video Marketing
 

2018 Super Bowl LII Fun Facts

4 Feb

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂

Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we  asked last year, Rating the Super Bowl Ads: What’s YOUR Take? We ask the same question for 2018’s game.

What’s the big deal about the Super Bowl for marketers? Consider these observations from Mitchell Carey, writing for Diligant:

“Despite the recent exodus of many viewers from broadcast TV. On Sunday, February 4th it’ll be hard to find someone who doesn’t plan to tune in to Super Bowl LII on NBC at 6:30 PM EST. And whether you’re a religious football follower or a fair-weather fan, a cable subscriber or a cord-cutter. You’ll probably check in to make sure that your preferred team stays ahead. Or to catch a glimpse of some of the most engaging ads of the year. Reining in an average of 111.3 million viewers last year, Super Bowl LI was the fifth most-watched TV broadcast in history.”

 

2018 Super Bowl LII Fun Facts

Since this game-day post takes a light-hearted view of SB LII, we offer the following information and infographics.

Want to be immersed in trivia? If yes, take a look at “Super Bowl 2018 preview: The 52 things you need to know about Patriots vs. Eagles” from CBS Sports. One of the 52 things = “The temperature in Minneapolis is forecast to be around 6 degrees Sunday, but the game will be played indoors.”

Now, on to some entertaining infographics.

 

To begin, this one is from Niall McCarthy

2018 Super Bowl LII Fun Facts

 

Next are TWO infographics from Diligant — digital marketer’s playbook 1 and digital marketer’s playbook 2.

2018 Super Bowl LII Fun Facts

Digital Marketer’s Playbook 1

2018 Super Bowl LII Fun Facts

Digital Marketer’s Playbook 2

 

And look at this infographic from WalletHub.

2018 Super Bowl LII Fun Facts

 

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