Tag Archives: infographic

How to Do Better with Online Marketing Content

13 Jul

Globally, an overwhelming number of companies utilize content marketing as part of their online efforts. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Rather than “sell” goods and services to customers, companies strive to “provide truly relevant and useful content” to both their prospects and their customers — so as to “help them solve their issues.”

 

Take a look at this infographic from One Productions (‘Ireland’s leading video production agency’). It includes a lot of good information on how to do better with content marketing.


 

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2017 Status of Social Video

5 Jul

Recently, we posted about how to apply video content to the marketing funnel. Today’s post deals with the current state of social video.

 
As reported by Megan O’Neill for Animoto (a video production specialist):

“We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact in today’s golden age of video. How are consumers watching? And what are marketers doing to reach viewers? Here are some highlights:

  • 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.
  • 92% of marketers make videos with assets they already have.
  • 81% of marketers are optimizing their social videos for mobile viewership, including 39% that are creating square and/or vertical videos.
  • Marketers feel the most confident about reaching customers with video on Facebook and YouTube. Consumers are still viewing on these platforms, but are also starting to expand the platforms where they’re watching branded video content. The top three channels they’re watching videos from brands are Facebook, Instagram Stories, and Snapchat.”

 
Check out the infographic from Animoto.


 

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Happy Fourth of July!!

4 Jul

In honor of the U.S. July 4 holiday, we offer a video clip and three informative and entertaining infographics. Have a great day — and please be safe. 🙂
 

Video: History of Independence Day from History Channel

 

Infographic: How Americans Celebrate July 4th  from Fronetics


 

July 4th by the Numbers [1] from History Channel and Column Five 


 

July 4th by the Numbers [2] from WalletHub


 

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Applying Video Content to the Marketing Funnel

3 Jul

Marketing through online videos is at its highest point ever — and growing quite a lot. As we know, YouTube leads the way. According to information compiled by Fortune Lords, 1.3 billion people worldwide use YouTube; each minute, there are 300 hours of video uploaded to YouTube; each day, nearly 5 billion videos are viewed on YouTube; and monthly, 80 percent of 18-49 year-olds watch YouTube.
 
Here is a very informative infographic on video content throughout the marketing funnel from One Directions, a video production firm.


 
 

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A Customer Experience Infographic

30 Jun

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company.

Take a look at the wide-ranging data in this infographic — some rather surprising — by Client Heartbeat.
 

 

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Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

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Have YOU Thought About an Infographic Résumé?

6 Jun

It is a very cluttered job marketplace now. Hundreds — if not thousands — of job applicants apply for attractive jobs. So, how you stand out better in a crowd? Think of devising a highly visual infographic résumé.

According to Margaret Magnarelli, writing for Monster.com:

“There’s no question: You’re far more interesting than your résumé lets on. You have an A+ work ethic, an impressive portfolio of skills, and an epic list of accomplishments to your name. You make scintillating water cooler conversation, to boot. Everyone who knows you knows that you’re at the cutting edge of your field. So why are you still sending out résumés that look not so different from the ones your mom and dad sent out 30 years ago?”

“Text-only résumés are yesterday’s news. The infographic or visual résumé — which uses charts, icons, and other graphic design elements to show vs. tell a person’s professional story — is the new darling of the recruiting world. A picture is, after all, worth 1,000 words.”

Click on the image to see several infographic résumé examples from Monster.com.

Click here for the source of this chart.

 

There are many sites that offer FREE infographic résumé templates. Here are a few of them (in no particular order!):

 

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