We could literally write a post every day about the developments in consumer technology. There are that many innovations being introduced into the marketplace. John Brandon, a contributing editor at Inc. magazine, discusses seven eye-catching products that will be appearing soon. What do YOU think? HP 3D Printer Project Ara (a mobile phone whose components […]
Read moreWelcome to the Zarb School Blog
Evans on Marketing Social and Digital Media blog, experiential marketing, video, Zarb Means Business, Zarb School
“Incomplete” Products Can Spur Customer Consumption
According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on. In the Knowledge@Wharton video below, “Kahn talks about how a complete product encourages more consumption: A person is likely to eat two pieces of cheese with holes in […]
Read moreWho Dominates Four Key Industries Globally?
Evans on Marketing Global Marketing, Trends analytics, business model, global, infographic, success 9
For a number of industries (such as banking, media, food and beverage, and oil), a few large companies dominate globally. Here is an interesting infographic from http://www.internationalbusinessguide.org. Click the infographic to access data on the firms cited in the chart. Source: InternationalBusinessGuide.org
Read moreEnhancing Customer Satisfaction
Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience. As Sarfin says: “The well-known adage of ‘the customer is always right’ is no longer enough to improve the shopping experience for today’s consumers. Customers hold certain expectations […]
Read morePrivate Brand Sales Booming in Europe
Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management customer expectations, price, private brand, trends 12
In the United States, private brands account for less than 20 percent of all retail until sales. We love our branded products more than we want to save money. 🙂 But in Western Europe, the story is much different. More than one-third of unit sales involve private brands. As Nielsen reports: “Price is one factor […]
Read moreIs Your Resume Too Boring?
Are you doing enough to have your resume stand out? As Jessica Holbrook Hernandez (CEO of Great Resumes Fast) writes for Careerealism, there are seven ways in which many resumes are not “quite cutting it.” Take at a look at this slideshow to see Hernandez’s advice.
Read moreCelebrity Endorsements: Who Is Ahead in the Burger Wars?
For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out on top (again)? 🙂 Burger King is using former NBA great Chris Webber to promote […]
Read moreLessons from SXSW Interactive
As noted at its Web site: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.” At the recent SXSW Interactive event, JWT Intelligence did some background research and came up with […]
Read moreHow Much of a Snacker Are You?
Evans on Marketing Consumers and Their Behavior, Product Management, Trends customer expectations, promotion, snack, Technomic, trend, trends 21
Do you get the snacking munchies? How often? When? What do you chow down? According to recent research by Technomic: “Snack consumption is on the rise, as half of today’s consumers (51 percent) say that they eat snacks at least twice a day, an increase from the 48 percent who said the same in 2012. […]
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