We could literally write a post every day about the developments in consumer technology. There are that many innovations being introduced into the marketplace. John Brandon, a contributing editor at Inc. magazine, discusses seven eye-catching products that will be appearing soon. What do YOU think? HP 3D Printer Project Ara (a mobile phone whose components […]
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Evans on Marketing Social and Digital Media blog, experiential marketing, video, Zarb Means Business, Zarb School
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Read more“Incomplete” Products Can Spur Customer Consumption
According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on. In the Knowledge@Wharton video below, “Kahn talks about how a complete product encourages more consumption: A person is likely to eat two pieces of cheese with holes in […]
Read moreWho Dominates Four Key Industries Globally?
Evans on Marketing Global Marketing, Trends analytics, business model, global, infographic, success 9
For a number of industries (such as banking, media, food and beverage, and oil), a few large companies dominate globally. Here is an interesting infographic from www.internationalbusinessguide.org. Click the infographic to access data on the firms cited in the chart. Source: InternationalBusinessGuide.org
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