We could literally write a post every day about the developments in consumer technology. There are that many innovations being introduced into the marketplace.
John Brandon, a contributing editor at …
Read moreWelcome to the Zarb School Blog
Evans on Marketing Social and Digital Media blog, experiential marketing, video, Zarb Means Business, Zarb School
“Incomplete” Products Can Spur Customer Consumption
According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.
In the …
Read moreWho Dominates Four Key Industries Globally?
Evans on Marketing Global Marketing, Trends analytics, business model, global, infographic, success 9
For a number of industries (such as banking, media, food and beverage, and oil), a few large companies dominate globally. Here is an interesting infographic from www.internationalbusinessguide.org.
Click the …
Read moreEnhancing Customer Satisfaction
Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience.
As Sarfin says: …
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