Reasons to Simplify Product Positioning

This may sound counter-intuitive. But, maybe we sometimes need to offer fewer product benefits/uses.rather than more.. Today, we look at reasons to simplify product positioning. Not always, in some instances.

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A Spoof on “Honest” Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that

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