In this article, we look at how to use product roadmaps.
A product roadmap is a high-level visual summary that maps out the vision and …Read more
This may sound counter-intuitive. But, maybe we sometimes need to offer fewer product benefits/uses.rather than more.. Today, we look at reasons to simplify product positioning. Not always, in some instances.…
Over the years, consumers have often wondered about the honesty of the ads they watch or view.
Click on the image to see a number of hypothetical ad slogans that …Read more
From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features.…Read more