In this article, we look at how to use product roadmaps.
A product roadmap is a high-level visual summary that maps out the vision and …
Read moreReasons to Simplify Product Positioning
This may sound counter-intuitive. But, maybe we sometimes need to offer fewer product benefits/uses.rather than more.. Today, we look at reasons to simplify product positioning. Not always, in some instances.…
The Psychology of Color
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing…
A Spoof on “Honest” Ad Slogans? LOL
Over the years, consumers have often wondered about the honesty of the ads they watch or view.
Click on the image to see a number of hypothetical ad slogans that …
Read moreHow Colors Affect Consumers’ Product Perceptions
From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features.…
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