According to Databox, “A key performance indicator (KPI) is a metric that signals how well a company is achieving important business objectives.” Today, we look at key performance indicators …
Top 2020 MIT Sloan Management Review Articles
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Product Management, Technology and Marketing, Trends analytics, best articles 2020, COVID-19, innovation, MIT SMR, opportunity, planning
The Sloan School at MIT is one of the premier business schools. And it publishes a highly-respected journal. Today, we look at the top 2020 MIT Sloan Management Review articles.…
Read moreData Analytics Not Meeting Executive Expectations
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing, Trends analytics, B to B, Gartner, infographics, opportunity, trust
Over the years, we have presented hundreds of posts in the category of business analytics and marketing information. Despite the growing importance, we examine data analytics not meeting executive expectations. …
Read moreSuggestions for Better Brainstorming
For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for …
Areas of Google Strength and Weakness
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing analytics, antitrust, competition, Google, Google Android, Google Chrome, Google Maps, infographic, Wall Street Journal
Yesterday, we offered a lengthy discussion of the new antitrust suit filed against Google.Today, we examine the areas of Google strength and weakness.