As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]
Read moreThe Value of Online Surveys: Looking Back and Looking Ahead
Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]
Read moreAre You Self-Aware?
Are you self-aware? That is a multi-million dollar question. If you answer no, your self-brand and career may be hindered. Therefore, read this post to be more aware. And act on your self-assessment! Related posts to read: Insightful Self-Branding Advice Video Tips to Help Improve YOUR Self-Confidence Self-Branding for Professional Success Personalized Self-Assessment Infographic [No […]
Read moreUnited States Sees Facebook Trending Down
Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media analytics, Facebook, social media, video, viewers 1
Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]
Read moreUseful Free TrendWatching Resources
On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources. During just this past year, these posts highlighted the importance of studying trends: U.S. […]
Read moreData Analytics Can Help Predict Consumer Behavior
As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior. As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. […]
Read moreBehind the Scenes Nike Just Does It
Behind the scenes Nike just does It. And this is a truly iconic brand. Nike really gets the value and nature of great marketing. And we demonstrate this here: Greatest All-Time Brand Logos. Brands That Millennials Love. Personalized Marketing’s Future Looks Engaging: Tips. Competitive Advantage Via Animated Logos. As Nike’s Web site notes: “Our Mission […]
Read moreWhat Marketing Researchers Do – GRIT Report
Ever consider a career in marketing research? There are many opportunities. And the list is growing. Why Because of the greater uses of data analytics and research via the Internet of Things. See Thinking About a Career in Data Analytics? In addition, look at What’s Your “Dream Career”? Try These Personality Quizzes. Now, let’s move […]
Read moreEver Wondered What You Can Do with Google Analytics?
All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You […]
Read moreSocial Media Analytics: A Tower Framework
Good social media analytics are essential if we are to properly assess our performance on social media platforms. According to RazorSocial: “In order to effectively leverage social media analytics in your organization, you need to implement repeatable processes that will enable you to consistently improve results. You also need to have the tools in place […]
Read more