Tag Archives: analytics

2016 Most Attractive Employers According to Students Globally

19 Sep

Last week, we posted about the “2016 Most Attractive Employers According to U.S. Students.” Today’s post focuses on Universum’s 2016 survey of college students around the world about the most attractive employers for those interested in business careers. The 2016 rankings are compiled from student surveys in the world’s 12 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, and USA:

“The World’s Most Attractive Employer companies, must rank in the top 90% of employers within at least six regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in the U.S. has a greater influence than a high ranking position in India, for example.”


Here are the 2016 global top ten most attractive employers for business:

  1. Google
  2. Apple
  3. EY (Ernst & Young)
  4. Goldman Sachs
  5. PwC (PricewaterhouseCoopers)
  6. 6Deloitte
  7. Microsoft
  8. KPMG
  9. L’Oréal Group
  10. J.P. Morgan

Interested in more global insights? If yes, click here to download the PDF report.
Interested in a regional or country ranking? If yes, click here and scroll down the page for “Choose region” or “Go to country page.”


2016 Most Attractive Employers According to U.S. Students

12 Sep

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most attractive employers for those interested in business careers.

For job candidates, the benefits of these surveys is obvious. But they are also essential for potential employers too. According to Universum:

“Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s 2016 Most Attractive Employers ranking based on student talent in the USA.”

Here are the top most attractive employees, based on Universum’s U.S. survey. [Number 10 is an especially interesting choice]:

How Effective Are Social Media?

9 Sep

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How can we measure the effectiveness of social media? Yes, we can rather easily track the number of likes we get and generate reports on comments at social media sites. But how can we measure return on investment (ROI)?

To help address the effectiveness of social media, Duke’s Fuqua School of Business recently conducted a study of chief marketing officers (CMOs) at a number of companies.

As reported by eMarketer:

“Social media ad spending continues to grow in the U.S., with eMarketer forecasting the format will make up more than 20% of digital ad spending by 2017. Yet even as marketers’ social media budgets increase, many are still struggling to make sense of its overall impact on their business.”
“Based on an August survey of U.S.-based CMOs by Duke’s Fuqua School of Business, executives from across the business-to-business (B2B) and business-to-consumer (B2C) sectors are still figuring out how to gauge the true effect of social media on their business. The problem is more pronounced for those in the B2B sector, where nearly half of respondents haven’t yet been able to show the impact of social media. Many in the B2C sector have had better luck showing the qualitative impact of social, although 60% or more of CMOs still they did not know the channel’s quantitative impact.
Take a look at the two charts on the Duke study from eMarketer. See what CMOs say their companies are doing to assess social media effectiveness.



What Generation Has the Best Future in Entrepreneurship?

8 Sep

As we noted in a prior post, according to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”

So, given the huge size of the Millennial generation, what are its prospects for producing successful entrepreneurs?

Bob Horton reports for Online MBA Page that:

“Millennials may end up being the greatest entrepreneurial generation ever. Just think about it for a moment.”

“Digital natives have the upper hand in our tech centered world. The on-demand, plugged-in, Millennial generation is influenced differently than previous generations and molded by global happenings in real-time. Smartphones have provided improved tech resources over the last 10 years. Ready-made distribution platforms allow for quick tests of ideas, e.g., Etsy, Ebay, and Amazon. ‘Crowdfunding’ has enabled entrepreneurs to raise capital from online sources, rather than relying on traditional sources like banks to grow their business.”

“Independence is more important than a corner office. 67% of Millennials report their goals involve starting their own business. Only 13% report their career goal is to climb the corporate ladder to become CEO/president. Creative freedom is the key to real happiness. Since 1985, entrepreneurship classes on the university level have increased 20X, so educational exposure is at an all time high for Millennials.”

“Collaboration and coming together around great ideas rocks. Making a difference in the world is HUGE. 79% of Millennial employees who volunteered through a com­pany-sponsored initiative felt they made a positive impact. 57% of Millennial employees want company-wide volunteer opportunities. There is purpose over profit.”


Do Millennials Make The Best Entrepreneurs? [INFOGRAPHIC]

A Fun Infographic on Scheduling Daily Activities

7 Sep

How do we spend our time during the day? Do we plan these activities in advance? Are we obsessive about sticking to a schedule? Do we succeed in completing our activities every day?

Consider these observations from Jennifer Gueringer, writing for the NetCredit blog:

“From breakfast to bedtime, we are creatures of habit. For those of us with a more settled lifestyle, our schedules remain consistent from day to day for weeks on end. Chances are, though, your routine has taken shape without much forethought — or at least without the kind of scientific insight that can help to maximize energy levels, productivity, and happiness. If this is the case, it could be time to rewrite that schedule with more attention to how the time of day affects your body, your colleagues’ moods, and even the outlook for your dog.”

“If you like to ease yourself into the day, your new regime may take a bit of work. Exercising before breakfast has been shown to help with weight loss — and that doesn’t mean you can shove breakfast back to 11 A.M.! No, breakfast is a dish best served within an hour of waking if you want to kick-start your metabolism. If that’s all a bit of a shock to the system, you may want to check in on Twitter before you leave for work. Studies have shown that’s when the happiest tweets hit the press — a perfect post-workout pick-me-up.

Take a look at NetCredit’s infographic on “The Peak Time of Day for Everything You Do.” [It’s a little — ok, a lot — rigorous for me. 🙂 ]

Courtesy of: NetCredit


THREE Infographics to Help Improve Customer Satisfaction

1 Sep

As we know well, the minimum requirement for consumer loyalty is customer satisfaction, a concept that needs to be thoroughly understood and sought by companies.

Recently, Salesforce developed the three infographics shown below on customer satisfaction and how to improve it As reported by Ritika Puri:

“Customer satisfaction is one of the toughest, most abstract concepts to capture and measure. Satisfaction is often in the eye of the beholder, and if you’re using a tool like a survey, you’re relying on self-reported data that presents only one side of the story. In addition, “success” is multi-faceted: A customer may be happy overall, but there may be some hidden deal-breakers that are hurting your retention metrics. So how do you tackle this challenge and improve your customer satisfaction scores?  Measure success from a few different dimensions. In addition to understanding why your customers are happy, you should focus on specific elements that contribute to overall success.”



How Scenario Planning Influences Strategic Decisions

31 Aug

Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for to avoid the worst case scenario.

Here’s a simple example: Suppose that a major soda company introduces a new non-carbonated cola beverage into the marketplace. These are just a few scenarios that are possible:

  • The sales of the new beverage meet expectations and do not cannibalize the sales of other company products. Overall company revenues and profit rise.
  • The sales of the new beverage meet expectations, but slightly cannibalize the sales of other company products. Overall company revenues and profits rise slightly.
  • The sales of the new beverage meet expectations, but greatly cannibalize the sales of other company products. Overall company revenues stay the same, and profits fall somewhat due to the investment in the new item.
  • The sales of the new beverage do not meet expectations and do not cannibalize the sales of other company products. Overall company revenues rise very little, and profits fall a lot due to the investment in the new item.

The premise of scenario planning is to anticipate the possibility of each of these outcomes occurring and have in place a pre-planned framework (contingency plan) to deal with each scenario.

Recently, Shardul Phadnis, Chris Caplice, and Yossi Sheffi wrote an article for the MIT Soan Management Review titled “How Scenario Planning Influences Strategic Decisions.” The authors reached three major conclusions:

  1. The use of multiple scenarios is not necessarily an antidote for overconfidence. One should not assume that simply using multiple scenarios to evaluate a long-range decision will help alleviate the negative effects of decision makers’ overconfidence in their own judgment.”
  2. Scenarios influence judgment — and their content matters. More than half the judgments in our studies changed after single-scenario evaluations. Scenario users became more favorable of investing in an element — either by increasing confidence in their original recommendation to invest, decreasing confidence in their original recommendation to not invest, or changing their recommendation to favor the investment — when they found the element useful in a scenario.”
  3. “The use of multiple scenarios can nudge executives towards more flexible strategies. Executives often choose strategies optimized for a particular environment. While such strategies may perform well in the environment envisioned at the time of their implementation, they may not be easily adaptable to new opportunities or in response to unexpected threats.  Under such circumstances, evaluating strategic decisions using multiple scenarios can help executives appreciate the importance of choosing more flexible assets or approaches — even if doing so is not the most optimal choice for present-day conditions.”

Click the image to access the article.


%d bloggers like this: