Are You Self-Aware?

Are you self-aware? That is a multi-million dollar question. If you answer no, your self-brand and career may be hindered. Therefore, read this post to be more aware. And act on your self-assessment! Related posts to read: Insightful Self-Branding Advice Video Tips to Help Improve YOUR Self-Confidence Self-Branding for Professional Success Personalized Self-Assessment Infographic [No […]

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United States Sees Facebook Trending Down

Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]

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Useful Free TrendWatching Resources

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources. During just this past year, these posts highlighted the importance of studying trends: U.S. […]

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Data Analytics Can Help Predict Consumer Behavior

As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior. As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. […]

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Behind the Scenes Nike Just Does It

Behind the scenes Nike just does It. And this is a truly iconic brand. Nike really gets the value and nature of great marketing. And we demonstrate this here: Greatest All-Time Brand Logos. Brands That Millennials Love. Personalized Marketing’s Future Looks Engaging: Tips. Competitive Advantage Via Animated Logos. As Nike’s Web site notes: “Our Mission […]

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What Marketing Researchers Do – GRIT Report

Ever consider a career in marketing research? There are many opportunities. And the list is growing. Why Because of the greater uses of data analytics and research via the Internet of Things. See Thinking About a Career in Data Analytics? In addition, look at What’s Your “Dream Career”? Try These Personality Quizzes. Now, let’s move […]

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Ever Wondered What You Can Do with Google Analytics?

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You […]

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Social Media Analytics: A Tower Framework

Good social media analytics are essential if we are to properly assess our performance on social media platforms. According to RazorSocial: “In order to effectively leverage social media analytics in your organization, you need to implement repeatable processes that will enable you to consistently improve results. You also need to have the tools in place […]

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Is the Stock Market Over-Exuberant for Snap?

Snap Inc. is a U.S.-based technology and social media company that was started in 2011 .Products include the popular Snapchat app and Spectacles eye wear; it also owns the Bitmoji app. Yesterday (March 2, 2017) was a big day for Snap Inc. and the tech industry overall because of Snap’s highly anticipated IPO (initial public […]

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The State of Big Data in 2017

As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, what is the state of big data in 2017? Recently, eMarketer published its Big Data Roundup for 2017: “Most key objectives of marketers are rooted in big data, from […]

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