October 2019

When People Will Accept Facial Recognition

October 31, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing bad behavior, customer expectations, facial recognition, good manners, Pew Research Center, Statista 5

As we have noted many times before, most people have privacy concerns. One of the more controversial privacy issues involves the use of facial recognition software. And its storage …

Global Consumer Segments

October 30, 2019 Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media, Trends Euromonitor, global consumers, market segment, opportunity, video 4

When analyzing the marketplace, firms should study global consumer segments. Indeed, the marketplace is heterogeneous. That means many good opportunities for insightful marketers.

For starters, read these posts:

Global Consumer

Which Ads Consumers Find Most Annoying

October 29, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media annoying ads, Bizrate Insights, digital advertising, eMarketer, planning, tips 3

When communicating with people, marketers need to foster good communications. As such, they must realize which ads consumers find most annoying. And then avoid using them.

For a brief review …

Customer Acquisition Strategies

October 28, 2019 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends customer acquisition 1

As a rule, for our market segmentation strategies, we need to consider two kinds of shoppers. One, new customers. As well as two: continuing customers. With this post, we focus …

CMO Spending Plans

October 24, 2019 Evans on Marketing Business Analytics and Marketing Information, Trends 2020 forecast, CMO, Gartner, marketing budget 4

Generally, CMOs (chief marketing officers) have a lot of clout in their firms. Of prime importance is CMO spending plans. For many firms, these plans set guidelines with regard to

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Month: <span>October 2019</span>