Over the years, we presented about two dozen posts on benchmarking topics. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy …
A Post Both Serious and Ironic
Yes, we have recently witnessed some pretty hefty price increases across many product categories. Much higher than we reported last year. One product whose price has widely fluctuated since …
Update on Business Social Responsibility and Ukraine
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media business model, infographic, Jeffrey Sonnenfeld, Russia, trust, Ukraine, Yale Chief Executive Leadership Institute
Last Monday, we discussed corporate strategies regarding Ukraine and Russia. In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. For many latecomers, …
Global Forecast About the Future of BOPUS
Shortly before COVID-19 arrived, we discussed the growth of BPOS — buy product online, pick-up in store. [Also, known as click and collect.] Since then, BOPUS’ rise has …
NFTs Are Soaring Higher and Higher
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing experiential marketing, NFTs, non-fungible tokens, opportunity, planning, video, Wall Street Journal
It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the …