How Some Service Firms Are Adapting Virtually

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

Examples of best practices with virtual services.

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Has Amazon Gone Too Far?

Evans on Marketing Business Analytics and Marketing Information, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing , , , , , ,

Amazon frequently can’t resist trying to develop new technologies—even when they compete with startups in which the company has invested.

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Coca-Cola Seeking to Turn Things Around

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends , , , , , , ,

Coca-Cola Co. having a tough the during pandemic. So, it’s cutting advertising and products.

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Planning for the New Normal

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , ,

Seven company behavior shifts to consider.

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Wrapping Up Our COVID-19 Career Series

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , , ,

Links to dozens of original articles on job advice during COVID-19.

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Handling Supply Chain Disruptions

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , ,

Which of the six tactics noted here would YOU choose?

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The Psychology of Advertising

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , ,

Learn more about the field of advertising psychology.

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Marketing Lessons from COVID-19

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , ,

THIRTY insightful tips for marketing professionals.

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