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Category: <span>Distribution</span>

Distribution includes logistics, channels of distribution, places of purchase, order fulfillment and returns, and more.

Burger King Looking to Keep It More Real

September 17, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing artificial ingredients, Burger King, business model, competition, customer expectations, experiential marketing, Keep It Real Meals, MarketWatch, opportunity, planning

Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building …

MIT Sloan Management Review on Sustainability

September 15, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends business model, customer expectations, experiential marketing, MIT Sloan Management Review, opportunity, planning, sustainability, trust

Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic.

For a selection of our earlier posts …

Early Shopping Insights for the 2021 Holiday Season

September 14, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media Banana Republic, Boston Red Sox, eMarketer, Guitar Center, holiday 2021, Norwegian Cruise Line

We have published more than 100 stories about various aspects of holiday shopping. Now, we look at early shopping insights for the 2021 holiday season.

From eMarketer: Early Shopping

Electric Cars on Fire

September 9, 2021 Evans on Marketing Business Analytics and Marketing Information, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Technology and Marketing, Trends car fires, Chevy Bolt, electric car, General Motors, NBC News, safety

The title “Electric Cars on Fire” has dual meanings. First, sales of electric cars continue to rise, as we noted earlier this year. But this title also refers to the …

Cryptocurrency Is an Energy Hog

September 8, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Product Management, Technology and Marketing business model, cryptocurrency, energy consumption, experiential marketing, infographic, New York Times

Intuitively, this does not seem possible. Cryptocurrency is an energy hog. After all it, it doesn’t make anything or seem to use scarce resources. However, we alluded to this …

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