Using Social Media to Boost In-Store Shopping

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine using social media to boost in-store shopping. Special thanks to Chris Landry of Colourfast for serving as guest blogger. The content and infographic below are from him […]

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Customers Like Caring Brands

As we have noted before, customers appreciate purpose-driven brands. And brands that do the right thing. At the same time, people may dislike brands that “creep them out”. Today, we delve further into why customers like caring brands.   Why Customers Like Caring Brands As Erik Wander writes for Adweek: “There‚Äôs a good reason marketers […]

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Self-Publishing Your Own Work

You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]

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Will Tracking Cookies Become Obsolete

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]

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