Distribution Archives - Evans on Marketing

BOPUS Gaining Steam

April 15, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Trends BOPUS, business model, buy one pick up in store, competition, customer expectations, McKinsey

Interest in buy online pickup in store growing.

Will Foldable Smartphones Be a Game Changer?

April 11, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing business model, competition, customer expectations, foldable phone, smartphone, trends

New foldable phones — game changer or limited fad?

Being an Industry Disrupter – Part One

April 8, 2019 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Product Management, Trends competition, customer expectations, industry disruption, innovation, opportunity, planning 2

Ridesharing as an industry disruptor. With infographic.

Retail Stores Need Better Design

April 2, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing brick-and-mortar store, competition, customer expectations, experiential marketing, store design

Creating superior store experiences.

Customers Always Right – Not Necessarily

March 27, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, customer expectations, experiential marketing, infographic, trends 2

Consumers can be wrong!

Testing Self-Driving Cars

March 26, 2019 Evans on Marketing Distribution, Good and Bad Examples of Marketing, Product Management, Technology and Marketing autonomous car, customer expectations, experiential marketing, infographic, planning, self-driving, Statista

Google’s Waymo leads the pack in tests.

Countries and Industries Most Affected by Counterfeiting

March 21, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management analytics, bad behavior, competition, counterfeit products, ethics, Statista

Global counterfeiting amounts to more than $500 billion in value.

Shopping Mall Analytics

March 19, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution business model, competition, opportunity, planning, retail mall analytics, shopping mall tenants, tips

McKinsey study on shopping center analytics. With TWO charts.

Doritos Packaging Goes Ecological

March 4, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing Doritos, environment, Towel Bag, video

Doritos stays ahead of the pack(aging).

Nike Pushes the Envelope Again

February 26, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing customer expectations, Dream Crazier, Just Do It, Nike, opportunity, Oscars, trends, YouTube 1

“Dream Crazier.” See Nike’s new ad empowering women.

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Category: Distribution

BOPUS Gaining Steam

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Will Foldable Smartphones Be a Game Changer?

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Being an Industry Disrupter – Part One

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Retail Stores Need Better Design

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Testing Self-Driving Cars

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Countries and Industries Most Affected by Counterfeiting

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Shopping Mall Analytics

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Category: Distribution

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