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Category: <span>Distribution</span>

Distribution includes logistics, channels of distribution, places of purchase, order fulfillment and returns, and more.

Pizza Vending Machines in Rome?

June 22, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing Claudio Torghele, customer expectations, customer satisfaction, experiential marketing, innovation, Massimo Bucolo, New York Times, Rome, vending machine pizza, video

Seems like we marketers will try almost anything. But, pizza vending machines in Rome? That seems iffy for two reasons. In general, we are skeptical that people will want …

The Average Age of U.S. Cars

June 17, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Pricing, Product Management, Technology and Marketing, Trends average age of cars, business model, customer satisfaction, infographic, new vs. used cars, planning, Wall Street Journal

As the U.S. economy has bounced back, so have auto sales. But, not necessarily as expected. Because the average age of U.S. cars on the road now exceeds 12 …

Ransomware Clobbers Our Infrastructure

June 3, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends bad behavior, Colonial Pipeline, JBS, ransomware, Reuters, trust, video, Wall Street Journal

Ransomware software locks our computers and holds them hostage until a ransom is paid. Sometimes, even then, the hackers will not unlock the computers. As a result, now more than …

The Continuing Problems with Plastic Waste

May 26, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Health, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends Dow, Exxon, infographic, Minderoo Foundation, plastic waste, single-use, Sinopec, social responsibility, Statista

Is this issue insurmountable: the continuing problems with plastic waste? Often, it sure seems like it.

To begin, take a look at these two posts. One is rather negative. …

Pricing and Ethical Practices

May 11, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized bad behavior, business ethics, customer expectations, customer satisfaction, opportunity, planning, Pragmatic Institute, trust

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…

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