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Smart Holiday Shopping 2017

20 Nov

In Case You Missed This Valuable Post

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

Smart Holiday Shopping 2017

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.

Every year, Evans on Marketing offers a list of holiday shopping tips. Smart Holiday Shopping 2017. Look at the infographic.
 

2017 Smart Holiday Shopping Tips

13 Nov

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

2017 Smart Holiday Shopping Tips

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.
 
Every year, Evans on Marketing offers a list of holiday shopping tips. These are our 2017 smart holiday shopping tips in the form of an infographic.
 

Singles’ Day 2017 Will Set New Records

10 Nov

If you live in the U.S. (and many other places), you may be unaware of Singles’ Day. This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records.

Before we examine expectations for 11.11.2017, let’s describe what Singles’ Day is.

 

The Phenomenon of Singles’ Day

Due to its immense success, we discussed Singles’ Day evolution in 2015 and 2016. For easy reading, we meld content from these two posts in this section.   2016 China-Based Singles’ Day to Dominate Global Holiday Season.   China-Based Singles’ Day Dwarfs Cyber Monday Sales (2015).

These are highlights from the posts:

Each year, Alibaba runs a Singles’ Day on November 11 targeted at final consumers. As The Street reported. “It is the biggest annual retail event. It beats Cyber Monday and Black Friday.”

What is Singles’ Day? According to the Telegraph, it started in the 1990s. “It was as an ‘anti-Valentine’s’ fete for Chinese single people. Students at Nanjing University celebrated their singledom. But it has spawned into the world’s biggest online shopping day. We can write November 11 as 11.11, or one-one-one-one.  Alibaba (China’s Amazon equivalent) chiefs spotted the commercial opportunity in 2009. And it launched ‘Double 11’ deals just as online shopping started exploding. It was also a chance to boost sales in the lull between China’s Golden Week holiday in October and the Christmas season. When sales almost quadrupled the following year, Alibaba trademarked Singles’ Day. Some featured sales center around singledom, such as boyfriend pillows and single travel tickets. But now, the day is an all-inclusive shopping holiday.”

Knowledge@Wharton noted: “In just one day — November 11 — Alibaba Group generates many times the volume of Cyber Monday. Beyond offering consumers steep discounts, Alibaba unveiled a glitzy, star-studded TV show that aired on the eve of Singles’ Day to prompt viewers to snap up specials via their computer, tablet, smartphone or Internet-enabled TV or set-top box.”

 

Singles’ Day 2017 Will Set New Records

So, what do experts say about Singles’ Day 2017?

Read eMarketer’s take:

Alibaba “reported that it recorded sales totaling about $18 billion during the 24-hour event in 2016. For some context, consider that Black Friday online sales in the U.S. totaled $2.74 billion the same year — about one-sixth of the sales from Singles’ Day. Global consulting firm Oliver Wyman expects Alibaba to outdo itself again this year, projecting that sales on its E-commerce platforms will total $23 billion, a growth rate of 26% over 2016.”

However, “there are signs that consumers may be experiencing some festival fatigue. According to a recent AdMaster survey, 64% of digital buyers in China said they plan to make a purchase during the festival, down from 71% in 2016, and 84% in 2015. Yet, the potential for waning interest in Singles’ Day hasn’t deterred Alibaba from doubling down on the event. This year, the company began its marketing offensive in October, announcing that some 140,000 brands had been recruited to participate in the festival, which Alibaba is also attempting to rebrand as the ‘11.11 Global Shopping Festival’ lasting three weeks.”

“Including ‘global’ is particularly interesting, since Alibaba makes no secret of the fact that it hopes to entice shoppers in Europe — and even the U.S. — to take advantage of sales deals. Alibaba reports that consumers in some 200 countries participated in Singles’ Day last year.”

 

Click the image to visit Alibaba’s 11.11 Web page.

Singles' Day 2017 Will Set New Records. Alibaba 11.11.2017.
 

Harry & David’s Modernizing

9 Nov

Long-time businesses need to live in the present and plan for the future. Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview of the retailer. Harry & David’s modernizing is important for its future.

 

As these examples show, customer gift shopping is an interesting phenomenon. There is much to be learned about it. U.S. Consumers Start 2017 Holiday Shopping.   What Influences Gift Giving Behavior?   Are YOU a Gift Splurger?

Harry & David has been a key part of the 1-800-flowers.com family of businesses since 2014. Besides, Harry & David, 1-800-flowers. com operates these businesses. 1-800-baskets.com (which includes gifts for pets). fruitbouquets.com. Cheryl’s Cookies. Popcorn Factory. Stock Yards (steaks and chops). And Wolferman’s (baked goods).

Let’s look at Harry & David’s modernizing. We emphasize its revamped customer-friendly Web site, which is now much stronger.

 

Harry & David’s Modernizing

Harry & David recently introduced a major overhaul of its Web site. Much of its business these days is online, rather than by mail order.

As reported by  Jacqueline Renfrow for FierceRetail: 

“Harry & David has a new look across its Web site, mobile site, catalogs, E-mails, and social media channels. As part of its refresh, the brand is making its E-commerce site easier to use in time for the holiday season. ‘The Harry & David brand refresh reflects our commitment to continually enhance the customer experience,’ Steve Lightman, president of Harry & David, told FierceRetail. ‘It’s also why the site redesign incorporates not only our new brand look but new functionality, improved navigation, and enhancements based on customer suggestions we’ve received. The holiday season is when is Harry & David shines, so it’s the perfect time to launch our new brand look, feel, and tone.'”

 

Click the image to read more from Renfrow about the Harry & David Web redesign. 

Harry & David's Modernizing. Check out its greatly revamped Web site
 

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