Robert Half 2018 Salary Guides

Many of us base job satisfaction on several factors. Yet, others stress salary as key. Where do YOU fit? Robert Half 2018 Salary Guides are the subject of today’s post. Due to interest, we have posted often about salaries. For example: Should Salaries Be Transparent? Marketing Salary Information Job Satisfaction & Salary? Earnings by Age, […]

Read more

Halloween Spending Is Big Business

It may not seem like it to many of us. But we spend a lot on Halloween shopping. Hence the comment: Halloween spending is big business. Not everyone relies on homemade costumes. Annual Mother’s Day spending is much higher at about $24 billion. Yet, Halloween-related spending this year will exceed $9 billion.   Shopping Trends: […]

Read more

Easily Create Great Infographics

Have YOU ever wanted to create an infographic?  Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics. We have posted many times using infographics. These are examples.   Getting People to Spend More Time on Your Web […]

Read more

Ikea Pet Furniture. Yes Pet Furniture.

Many people like cute and humorous ads. See, for example: Ad Campaigns That Inspire .   Rogue One: May Force Still Be with You. Dollar Shave Club Goes Humorous.   Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.   Ikea Pet Furniture. Yes Pet Furniture. As […]

Read more

First Media Blossom: Viral Facebook Ad King

Given the huge audiences for many Facebook video ads, more firms want to stand out there. These are two key goals. (1) Attract as many views as possible. (2) Be engaging enough to generate social shares. First Media Blossom is a small, highly successful player in this space. Blossom (part of First Media) mostly targets millennial […]

Read more

Buyer Persona Building Infographic

A fascinating subject for marketers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers a buyer persona building infographic. You should understand the possible types of buyer personas from which to choose. This is a key aspect […]

Read more

Must Read!! Build Stronger Passwords NOW.

Our posts on password security span the entire period of our (Evans on Marketing) existence. In each case, our goal is for you to build stronger passwords NOW. Today’s post is a MUST READ. These are some of our prior posts. They are presented in reverse chronological order. Password security is not a new or […]

Read more

U.S. Consumers Start 2017 Holiday Shopping

It may be hard to believe. But many U.S. consumers have begun holiday shopping. And we are in October!! Let’s look at when some U.S. consumers start 2017 holiday shopping. Here are some related shopping posts from past holiday periods.   Shopping List: Part 1.   Shopping List: Part 2.   Do Retailers Offer What We Want During […]

Read more

Unfriend Social Media Content?

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content? Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses […]

Read more

Artificial Intelligence Predictions

Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts. As summarized by Scott Jennings for Qlick: “Artificial Intelligence (AI). A computer acts similar to human learning and decision making. It works via an expert system or a program. An example is a […]

Read more