B2B Firms and Online Content Marketing

Clearpoint Agency, an award-winning public relations firm, has studied the online practices of business-to-firms. In the following infographic, Clearpoint “describes why marketers create content, how they use content, and where they post content. The best business-to-business content marketing practices and most popular tactics are outlined in this fun and informative infographic!”    

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Who Has the World’s Toughest Job?

Looking for a video with a job-hunting chuckle and an emotional ending? Then, this is the post for you. Hang in there until the reveal in this video from American Greetings! It’s worth it. 🙂      

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Making a New Job Less Stressful

Starting a new job can be a stress-filled time. So, what can you do to reduce your anxiety and optimize your relationship with your boss? According to Careerealism: “Building a relationship with your new manager isn’t complicated. It must be intentional, genuine, and built on a foundation of respect. As a new employee, ideally you […]

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How Brands Can Do Better on Vine

Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos. Stephanie Castillo, a digital marketing specialist at Visually, […]

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Marketing Art at the J. Paul Getty Museum

The J. Paul Getty Museum, located in Los Angeles, Clifornia, is world renowned. Its mission is to: “inspire curiosity about, and enjoyment and understanding of, the visual arts by collecting, conserving, exhibiting, and interpreting works of art of outstanding quality and historical importance.” It “builds collections through purchase and gifts, and develops programs of exhibitions, […]

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How Brands Can Do Better on Pinterest

Pinterest “is a place to discover ideas for all your projects and interests, hand-picked by people like you.” With more than 75 million active users and a largely female audience, Pinterest is attracting more attention from advertisers. Hence, the question: What is the best way for marketers to utilize Pinterest? Lisa Hoover McGreevy — a […]

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Business Career Tips and Resources

In the slideshow presented below, learn about many of the opportunities and challenges facing those interested in a field of business. The latest data from the U.S. Bureau of Labor Statistics are included.    

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Global Advertising Is Booming

As part of its research on worldwide advertising trends, eMarketer examined the per-capita ad spending for several countries around the globe. From this research, a few conclusions may be drawn: (1) From 2012 to 2018, advertising is expected to rise sharply in many of the countries eMarketer examined. (2) The United States and 7 other […]

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The Changing Constants of Marketing (No, This Is Not an Oxymoron)

We’ve written a lot about the rapidly changing world of marketing — with the advances in social media, technology, big data, etc. So, sometimes, we need to pause and reflect on things that are the constants in marketing. In 1966, McKinsey published an article by John D. Louth on “The Changing Face of Marketing”: “This […]

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