Trusting Brand Recommendations from Friends

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising. A recent major research study bears this out. According to a story by Todd Wasserman for Mashable: “Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. […]

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Good Executives Listen, But Great Ones Ask Questions

What separates a good leader from a great one? According to Avi Dan, founder of Avidan Strategies and a Forbes contributor: “A key skill of managers is actually the ability to talk less and listen more. Leaders who seek advice from underlings, even very junior staff, make better, more informed decisions. Colonels and Generals, whether […]

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Doing Well by Doing Good

Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. ๐Ÿ™‚ This is the case with the billboard that can actually create water! As reported by Matt Peckham for Time: “The billboard pictured here is real, itโ€™s located in Lima, […]

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Bouncing Back After Social Media Fiascos

As Kevin Allen writes for PR Daily: “It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? Social media monitoring company SDL took a look at three brands that faced a PR crisis since […]

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Coca-Cola’s Italian “Happiness Table”

See how an Italian Coca-Cola delivery truck is transformed into a “Happiness Table” in a small square in Naples. Renowned chef Simone Rugiati is on a quest to have people eat together by delivering “doses” of happiness through a magic food cloche.”Let’s Eat Together.” Would this work in the United States?  

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Social Media: The Best and the Worst

Take a look at this infographic about the best and worst of social media in 2012 from mba-in-marketing.com.     Post suggested by KCJ  

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A Talking Shoe?

Google and Adidas have partnered to develop a talking shoe. Huh, a talking SHOE? As reported by Advertising Age: “Ready for your shoes to judge your lazy butt? Google has you covered. The company, along with Adidas, recently unveiled ‘The Talking Shoe.’ It tracks your speed and performance — and more disconcerting, gives you aural […]

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WordPress at 10 Years Out

WordPress is the leading provider of blogging software and site hosting. It is a free service that offers some premium features that can be purchased. WordPress is extremely easy to use — and it powers this blog. Click here for a brief tutorial that I wrote last year. Here’s an infographic highlighting some interesting WordPress […]

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The State of Online Music

Check out this infographic about the online music industry.   Post suggested by KCJ  

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Attracting and Motivating Employees: Google Really Gets It!

Google is not just a technology and communications giant, it is also rated as the best place to work in Fortune’s 2013 ranking: “The Internet juggernaut takes the Best Companies crown for the fourth time, and not just for the 100,000 hours of subsidized massages it doled out in 2012. New this year are three […]

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