Trusting Brand Recommendations from Friends

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising. A recent major research study bears this out. According to a story by Todd Wasserman for Mashable: “Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. […]

Read more

Good Executives Listen, But Great Ones Ask Questions

What separates a good leader from a great one? According to Avi Dan, founder of Avidan Strategies and a Forbes contributor: “A key skill of managers is actually the ability to talk less and listen more. Leaders who seek advice from underlings, even very junior staff, make better, more informed decisions. Colonels and Generals, whether […]

Read more

Doing Well by Doing Good

Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing good. ๐Ÿ™‚ This is the case with the billboard that can actually create water! As reported by Matt Peckham for Time: “The billboard pictured here is real, itโ€™s located in Lima, […]

Read more

Bouncing Back After Social Media Fiascos

As Kevin Allen writes for PR Daily: “It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? Social media monitoring company SDL took a look at three brands that faced a PR crisis since […]

Read more