Best Brand Strategy Books

Interested in a career in product management or want to learn more about branding? If yes, check out this post on best brand strategy books. For many companies, the popularity of their brands is their best competitive advantage. That is known as brand equity. As examples, look at these posts.   Brand Positioning Strategy.    Brands Millennials […]

Read more

Are Product Sizes Getting Smaller?

For many products — food products, in particular — we have seen the package sizes get smaller in order to stabilize prices and/or to increase profits. How often is this done today? As one study of British products found, package size MAY be somewhat overrated as an issue. WHAT DO YOU THINK? As Martin Armstrong […]

Read more

A Product Management Infographic

What are the biggest challenges facing product (brand) managers? Recently, the 280 Group conducted a comprehensive survey of product managers: “The results contain data from over 850 Product Managers and Product Management team leaders about the biggest challenges faced in their organizations. The final report also includes recommendations for how to avoid the most common […]

Read more

The Impact of an Industry’s Life Cycle on a Company

This post is a nice complement to our discussion about Apple’s recent performance. How much do industry life cycles affect firms in those industries? Consider these remarks from Rieva Lesonsky, Contributing Writer, SmallBizTrends.com: “Every industry goes through a life cycle that begins at the startup phase — that is, when the industry first comes into […]

Read more

Inc.’s Coolest New Products for 2015

There are all kinds of best lists that appear at this time of year. We’re noting a few of them. In the area of innovation, one of the coolest (pun intended. 🙂 ) lists is a ranking of the coolest products of the year. Bartie Scott has identified 15 cool new products in 2015 for […]

Read more

What Are Our Favorite Snacks?

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks? According to recent research by Nielsen: “Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons […]

Read more

Lego: Innovation and Sustainability Can Co-Exist

Lego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, […]

Read more

How Can We Train Ourselves to Be More Innovative?

We’d all like to be successful innovators such as Steve Jobs, Mark Zuckerberg, Bill Gates, and others. So, how can we train ourselves to be more innovative? Check out this slideshow by Raman Kalia, a consultant from India.    

Read more

Branding Design Templates from Canva

Canva is a provider of design materials of all types (many free), including branding design templates: “Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations, and so much more. Search and drag to create beautiful designs without […]

Read more

How to Know If Your Product Idea Has Potential

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding? For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a […]

Read more