Measuring and Enhancing Customer Satisfaction

Without consistently high customer satisfaction rates, long-term success is almost impossible to achieve. Thus, measuring and enhancing customer satisfaction are critical.

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Nike Pushes the Envelope Again

Last September, Nike began a new advertising campaign featuring Colin Kaepernick. As we noted then: “The controversial use of Kaepernick is widely supported by some customers. Yet, it has

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Digital Privacy Is Still a Big Issue

As the title of our post notes, digital privacy is still a big issue. And it seems to be getting worse. Unfortunately, online hacking seems here to stay. So, what

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