Best Wishes for the New Year!

Evans on Marketing wishes you and yours a happy 2016. We hope you are healthy, happy, safe, and productive in 2016. Please Note: We’re up to almost 1,300 posts in 18 categories. There are many videos and infographics. Sign up and join us. 🙂    

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Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To […]

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Gillette Promotion Called Best Movie Tie-In of 2015

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”      

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Video Tips About How to Be Safer Online

Although it’s nearly possible to totally protect ourselves against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers to get into our online accounts and social media. How big is this problem? Take a look a look at this […]

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Brita Water Signs NBA Star Stephen Curry as Endorser

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing the amount of plastic bottles that end up in our landfills and oceans. 1 Brita water filter used = 300 plastic bottles saved.” It has […]

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eMarketer: Most and Least Likely Trends for 2016

eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination! Most Likely to Occur in 2016 The Voice Of the Consumer Will Be Heard Marketers Will Join the Conversation (in Messaging Apps) Mobile Payments Will Take Off Mobile […]

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TV Interview: Where Should Retailers Be Locating?

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. There are many tips and graphics.      

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Last-Minute Tips for Maximizing Online Sales

Guest Blogger Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking. _____________________________________________________________ This is the holiday season, and if you are in the online business (especially retail), you know […]

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Star Wars Is Finally Here: Will the Hype Pay Off?

The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype machine is in full gear — with numerous ads, appearances by the stars on late night TV shows, and glitzy premieres. Some are even predicting that […]

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