Best Wishes for the New Year!

Evans on Marketing wishes you and yours a happy 2016. We hope you are healthy, happy, safe, and productive in 2016. Please Note: We’re up to almost 1,300 posts in 18 categories. There are many videos and infographics. Sign up and join us. 🙂    

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Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To […]

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Gillette Promotion Called Best Movie Tie-In of 2015

The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies. According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”      

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Video Tips About How to Be Safer Online

Although it’s nearly possible to totally protect ourselves against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers to get into our online accounts and social media. How big is this problem? Take a look a look at this […]

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