Useful Marketing Research Resources

As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.

To read a few related

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Understanding the Psychology of Consumer Spending

We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.


Compulsive Shopping: Understanding the Psychology of Consumer Spending

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The Impact of Customer Expectations on Customer Satisfaction

Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.

For further

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