Tag Archives: experiential marketing

Happy Thanksgiving. Black Friday Shopping Next?

23 Nov

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?

 

Happy Thanksgiving. Black Friday Shopping Next?

 

And remember to look at our holiday shopping tips.

 

Black Friday Shopping Next?

Despite many shoppers avoiding Black Friday, millions are getting revved up. And they spend billions of dollars over Thanksgiving weekend. What about YOU?

Statista has two excellent infographics on Black Friday shopping. One covers the hours people shop. The other looks at impulsive shopping.

As Rebekka Keuss reports:

“A Statista survey on purchasing habits during the holiday season revealed that those participating in the Black Friday madness plan to make use of the many doorbuster deals, traditionally – is it a tradition already? – offered only during the early hours of the day. Being an early bird literally pays off, so that’s the logic of many holiday shoppers. Accordingly, pre-Black Friday advertising does too. So, if you don’t belong to the 47 percent planning to stay at home and you are looking for a new smartphone, some new swanky clothes or expensive toys for your kids, prepare to get up early; otherwise the Black Friday deals might be gone before you can make it to the stores.”

Black Friday Shopping Next? How early will you shop?
 
And Martin Armstrong notes:

“Eager deal hunters will be going out with specific purchases in their crosshairs. Once in the stores, however, there is always the chance of stumbling across a great bargain which proves just too good to resist. The results of the Statista Thanksgiving & Holiday Survey 2016 showed that the product types most likely to spontaneously jump off the shelves and into U.S. shoppers’ carts are clothing, consumer electronics, and games/toys. 43 percent of respondents said that they would make an impulse purchase of ‘clothing, textiles, or shoes if they saw a good offer on Black Friday.”

Black Friday Shopping Next? How are impulsive are you?

 

Holiday Advertising 2017: John Lewis Features Moz

22 Nov

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz.

Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.

 

Holiday Advertising 2017: John Lewis Features Moz

For Christmas 2017, John Lewis features Moz the Monster. It is described below.

As reported by Alexandra Jardine for Advertising Age:

“This year’s much-anticipated John Lewis Christmas spot is the story of a huge, friendly monster who hides out under a child’s bed and becomes his best friend. The story concerns Joe, a little boy who first hears the snoring, farting monster under his bed and crossly puts up a sign on his door saying “No Monsters Allowed.” However, he comes to be friends with the seven-foot creature, playing with him every night — although when his father looks in, all he can see is Joe alone in his bed.”

“The nighttime fun takes its toll when he starts falling asleep in class and even during a soccer game. On Christmas morning, he finds a badly-wrapped gift under the tree — could it be from the monster? It’s a night light, which has the miraculous effect of making the monster disappear and letting him get some sleep — although he can still get his friend back in a second by switching the nightlight off.”

John Lewis posted a YouTube video on November 9, 2017. Within 10 days, there were well over 8.2 million views! Here’s the video.

 

In addition to the video, John Lewis operates a dedicated, interactive Moz the Monster Web site. Click Moz’s image to create your own monster, play with the monster, and take a selfie. This is really fun — for any age group.

Holiday Advertising 2017: John Lewis Features Moz. A fun campaign.

 

Smart Holiday Shopping 2017

20 Nov

In Case You Missed This Valuable Post

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

Smart Holiday Shopping 2017

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.

Every year, Evans on Marketing offers a list of holiday shopping tips. Smart Holiday Shopping 2017. Look at the infographic.
 

2017 Smart Holiday Shopping Tips

13 Nov

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

2017 Smart Holiday Shopping Tips

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.
 
Every year, Evans on Marketing offers a list of holiday shopping tips. These are our 2017 smart holiday shopping tips in the form of an infographic.
 

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