Useful Marketing Research Resources

 
As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.

To read a few related

Read more

Understanding the Psychology of Consumer Spending

 
We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.

 

Compulsive Shopping: Understanding the Psychology of Consumer Spending

Read more

The Impact of Customer Expectations on Customer Satisfaction

 
Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.

For further

Read more