Yup, we want you to have a Happy Thanksgiving Day 2020. Although last year was more upbeat, we still can celebrate. Yet, differently and safely.
Useful Marketing Research Resources
As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.
To read a few related …
Read moreUnderstanding the Psychology of Consumer Spending
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, consumer spending, experiential marketing, Illinois Lending, psychology, straightnorth.com, tips
We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.
Compulsive Shopping: Understanding the Psychology of Consumer Spending
… Read moreThe Impact of Customer Expectations on Customer Satisfaction
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media customer expectations, customer experience, customer satisfaction, experiential marketing, infographic, Kustomer
Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.
For further …
Read moreA Guide to Happier Remote Working
As we have noted before, remote working arrangements have exploded. And with the expected continuation of the COVID-19 pandemic, many firms already announced that this will go on …