We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]
Read moreShopper Online-Offline Psychology
We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience Shopper […]
Read moreBig Mac’s Special Coke Can
In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁 The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An “Upscale” McDonald’s […]
Read moreMobile Ads Keep on Booming in 2018
In 2015, we wrote about how Mobile Internet Advertising Was Booming. What’s happened since then? In today’s post, we examine how mobile ads keep on booming in 2018. The trend in mobile advertising is certainly not surprising, given the growth of mobile E-commerce. As we reported earlier in 2018: “In 2014, retail E-commerce sales worldwide […]
Read moreBonobos Showcases Diversity
Bonobos showcases diversity. At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. That’s why we set out to build the best online shopping experience […]
Read moreData Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]
Read moreUsing Social Media to Boost In-Store Shopping
Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine using social media to boost in-store shopping. Special thanks to Chris Landry of Colourfast for serving as guest blogger. The content and infographic below are from him […]
Read moreCustomer Relationships in a High-Tech World
External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in which your firm communicates and deals with existing customers. To increase profits, it’s tempting to […]
Read moreMore Social Media Marketing Tips
At Evans on Marketing, we pay a lot of attention to social media marketing. Today, we present more social media marketing tips for you. First, take a look at these past posts: Social Media and E-Commerce Interesting Facts Building Social Media Marketing Strategies Brand Complaints and Social Media Best Times to Post to Social Media […]
Read moreUS News Credit Card Advice for Young Adults
In prior posts, we have studied such aspects of credit as these. What’s in Your Wallet? Cash, Credit Card, Debit Card? Do YOU Understand YOUR Credit Report? And now, we look at credit for young adults. Hence, US News credit card advice for young adults . US News & World Report is a highly credible source […]
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