In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety. For example, according to Alexandra Stieber, writing for JWT Intelligence: “The Volkswagen Jetta has long been a go-to vehicle for singles, but now the brand is also targeting young married […]
Read moreThe Volkswagen Jetta Promotes Safety
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends advertising, customer expectations, customer satisfaction, experiential marketing, global, Jetta, JWT Intelligence, market segment, product positioning, promotion, safety, trust, video, Volkswagen 18