Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Good information is necessary to make the best possible decisions. Business analytics help in the intrepretation of data.
Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
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Several years ago, we wrote about companies’ early use of computer software to screen resumes. Since then, firms have greatly upped their use of automated screeners. And software has …
We have written about 2,600 posts for Evans on Marketing. Most focused on acting appropriately, whatever the topic. So, what about mistakes to stay away from? Avoid these …
Over the years, we presented about two dozen posts on benchmarking topics. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy …