A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B!
To partly close the public visibility gap, Sacunas annually publishes a list of the top 100 business-to-business companies:
“We believe the best brands don’t just command the most market share; they’re the companies that also make experience a part of their success. We took a holistic approach to identifying the Top 100 Global B2B Brands of 2016 to find those that focused on more than revenue. We measured multiple brand data points across their people, products, digital footprints, market command, and innovation. Our companies to watch are digitally-savvy market leaders who will be defining their industry landscapes for 2017. They are forward thinkers who know how to push the right boundaries, treat employees, and simply have some serious B2B swag.”
“In today’s economy, price point no longer defines market share; experiences are the strategic differentiator for brands. Consumers, especially millennials, are willing to pay a premium for optimally designed experiences. The companies that rose to our top ten B2B brands are experience connoisseurs – they know how to design for their customers and end consumers. These companies not only do their research and make great products, but they also design seamless experiences and invest significantly in innovation – driving the design economy towards the next big thing.”
The top 5 organizations in the new B2B list are [click the company names to see why]:
- General Electric
Note: About 15 of the top 100 B2B firms also have a significant in B2C markets.
Click the image to see the full list of 100 organizations.
For several years now, Americans have been consuming more bottled water and less soda. Now, for the first time, the sales of bottled water exceed those of soda in the United States.
As reported by SCMP:
“Bottled water has been enjoying growth for years, while sales of traditional sodas have declined. Research and consulting firm Beverage Marketing Corp. (BMC) says Americans drank an average of 39.3 gallons of bottled water in 2016, and 38.5 gallons of carbonated soft drinks. In 2015, bottled water was at 36.5 gallons while soda was at 39 gallons.”
“Other industry trackers define drink categories differently, so may see the cross at different times. Beverage Marketing includes sparkling waters in bottled waters and excludes energy drinks in sodas. The reverse is true for another tracker, Beverage Digest, which projects bottled water will surpass soda this year .”
The Shelby Report notes:
“’Bottled water effectively reshaped the beverage marketplace,’ said BMC Chairman and CEO Michael C. Bellas. ‘When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb. Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars’ cup holders, now that’s the norm. With the exception of two relatively small declines in 2008 and 2009 — when most beverage categories contracted — bottled water volume grew every year from 1977 to 2016. This period included 17 double-digit annual volume growth spurts. Since resuming growth in 2010, bottled water volume has consistently enlarged at solid single-digit percentage rates.’”
Fortunately for both Coca-Cola Co. and PepsiCo, they both have popular brands of non-carbonated bottled water, including Dasani, Vitaminwater, and Smartwater from Coca-Cola and Aquafina, Lifewater, and LIFEWTR.
A case of Dasani bottled water. Photo by AFP
If you want to work for a technology company, TechRepublic has ranked these as the best employers [Click the company names to visit their jobs’ Web sites.]:
- Facebook — “Never pay for lunch (or dry cleaning) again when you start your career at Facebook. In addition to health insurance, employees are given benefits such as $700 a year for fitness and $250 annually for running Facebook ads.”
- Google — “This pet-friendly workplace is designed so no employee is ever more than 150 feet food. massages are subsidized, transportation is sustainable, and game rooms are pretty much everywhere. And every employee is encouraged to spend 20 percent of time working on a personal passion project.”
- World Wide Technology –“The CEO’s Glassdoor approval rating is 100 percent. About 75 percent of employees use the firm’s telecommuting option. And World Wide Technology has an on-site clinic where employees and family members can see doctors and stay healthy.”
- FAST Enterprises — “Its Annual General Meeting (AGM) is an all-expense paid, annual trip for employees and their families where they are recognized for accomplishments. These workers are known as FASTies.”
- LinkedIn — “Its speaker series has hosted the likes of President Obama. The cafe has kombucha on tap, and there’s a rock wall right there in the office.”
Click the image for a TechRepublic slideshow of TWENTY top technology employers.
Courtesy of Apple
We’ve talked before about salary information sites such as PayScale. Today, we’re highlighting another valuable salary guide — Good Calculators.
At the salary calculator section of the site, you can learn salaries by state, occupation, and career, and all occupations by region.
Here are several marketing career salary examples from Good Calculators. [PLEASE NOTE: In reviewing these numbers, please keep in mind that they refer to specific careers. In each state, all of the careers illustrated below are available!]
- Arizona, management occupations, food service managers — average annual salary = $55,010; average hourly salary = $26.45; no. of employees: 3,360
- California, management occupations, marketing managers — average annual salary = $161,640; average hourly salary = $77.71; no. of employees: 32,800
- Florida, management occupations, lodging managers — average annual salary = $64,980; average hourly salary = $31.24; no. of employees: 3,430
- Illinois, management occupations, public relations and fundraising managers — average annual salary = $107,060; average hourly salary = $51.47; no. of employees: 3,210
- Maryland, sales and related occupations, advertising sales agents — average annual salary = $61,760; average hourly salary = $29.69; no. of employees: 1,260
- New York, management occupations, marketing managers — average annual salary = $186,940; average hourly salary = $89.88; no. of employees: 14,860
- North Carolina, sales and related occupations, real-estate brokers — average annual salary = $60,010; average hourly salary = $28.85; no. of employees: 6,020
- Ohio, management occupations, sales managers — average annual salary = $124,960; average hourly salary = $60.08; no. of employees: 12,140
- Pennsylvania, management occupations, purchasing managers — average annual salary = $117,960; average hourly salary = $56.71; no. of employees: 1,820
- South Carolina, sales and related occupations, securities/financial services brokers — average annual salary = $92,940; average hourly salary = $44.68; no. of employees: 1,410
- Texas, sales and related occupations, first-line supervisors of non-retail sales workers — average annual salary = $84,730; average hourly salary = $40.74; no. of employees: 25,630
To learn A LOT MORE about salary possibilities by state, occupation, and career, click the image.