Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
2022 Marketing Budgets Back on the Upswing
Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreGetting Your Resume Past AI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Technology and Marketing artificial intelligence, customize resume, experiential marketing, planning, resume writing tips, self branding, tips
Several years ago, we wrote about companies’ early use of computer software to screen resumes. Since then, firms have greatly upped their use of automated screeners. And software has …
Avoid These Ten Marketing Sins
We have written about 2,600 posts for Evans on Marketing. Most focused on acting appropriately, whatever the topic. So, what about mistakes to stay away from? Avoid these …
Benchmarking Your Digital Strategy in 2022
Over the years, we presented about two dozen posts on benchmarking topics. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy …