Today, we consider this provocative question: Would you give up a raise to work at home? Would YOU?
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… Read moreThe Prevalence of Fake Reviews on Amazon
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Amazon, bad behavior, fake reviews, Multichannel Merchant, PayPal, SafetyDetectives, trust
Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit …
Creating a Great Customer Experience
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Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.
Six Principles
… Read morePricing and Ethical Practices
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized bad behavior, business ethics, customer expectations, customer satisfaction, opportunity, planning, Pragmatic Institute, trust
Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…
Read moreThe Most Trusted Brands for 2021
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand trust, experiential marketing, infographics, Morning Consult, promotion, trust 1
To establish and maintain consumer loyalty, companies need to gain and retain their customers’ confidence. With that in mind, we look at the most trusted brands for 2021.…