The Prevalence of Fake Reviews on Amazon

 
Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit

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Creating a Great Customer Experience

Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.

 

Six Principles

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Pricing and Ethical Practices

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the

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The Most Trusted Brands for 2021

 
To establish and maintain consumer loyalty, companies need to gain and retain their customers’  confidence. With that in mind, we look at the most trusted brands for 2021.

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