On Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, what’s next with the AT&T Time Warner merger approved? Will this open the floodgates to other big mergers? And will the merger positively or negative […]
Read moreHandling Different Kinds of Difficult Customers
A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read moreMusic Streaming Payment Rates Differ by Platform
We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]
Read moreMemorial Day 2018
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Trends Memorial Day, remembrance, travel, veterans
As is the case every year, Memorial Day 2018 promises to be a special day. First, Monday May 28 involves solemn reflection about the millions of U.S. veterans who have been lost in combat over the years. Second, Memorial Day Weekend is the unofficial start of summer. And lots of people travel. In turn, travel […]
Read moreMobile Ads Keep on Booming in 2018
In 2015, we wrote about how Mobile Internet Advertising Was Booming. What’s happened since then? In today’s post, we examine how mobile ads keep on booming in 2018. The trend in mobile advertising is certainly not surprising, given the growth of mobile E-commerce. As we reported earlier in 2018: “In 2014, retail E-commerce sales worldwide […]
Read moreCan You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read moreLearning from Failure
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing failure, Google, postmortem
Learning from failure is one of the keys to success. As philosopher George Santayana once said, “Those who cannot remember the past are condemned to repeat it.” What does that mean? If we learn from our failures, we can perform much better in the future. Therefore, consider these past posts: Reasons Numerous Startups Fail Small […]
Read moreData Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]
Read moreOur Most Popular 2018 Posts
Evans on Marketing Business Analytics and Marketing Information, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Technology and Marketing 2018, Evans on Marketing, joel evans, most popular posts
At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics. Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]
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