Today, we consider profiting from Shark Tank. Even a losing appearance may lead to smash results.
Read moreTransforming Marketing Departments
We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreTools to Accelerate Product Development
In recent years, faster product development has emerged. Thus, today’s post explores some of the tools to accelerate product development.
Read moreMarketers as Strategic Influencers
Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
Read moreCyber Security Facts Infographic
Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.
Read moreWhat Billionaires Can Afford to Buy
Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas.
Read more2018 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends 2018, brand positioning, BrandZ, global, top brands 12
Kantar and WPP annually publish the BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The 2018 global most valuable brands report is now available. And detailed here.
Read moreCreating a Business Plan
Evans on Marketing Business Analytics and Marketing Information, Product Management business model, planning, Sage Advice, strategy 7
In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]
Read moreConsumer Behavior in an Omnichannel World
In the present marketplace, consumers have more choices than ever before. A lot of this relates to omnichannel marketing. With this approach, consumers can shop online and offline, purchase online and pick up in a store, etc. So, let’s consider consumer behavior in an omnichannel world. First, look at these posts: Winning at Omnichannel Marketing: […]
Read moreWhat Tactics Increase Customer Loyalty
To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]
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