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Worldwide Broadband Speeds

18 Aug

Ever wonder if your Internet speed is good or bad compared to others? If you are on broadband — and reading this post, you are most likely well above average in Internet speed. Click here for a test of your speed.

Cable.co.uk has analyzed data amassed by research group M-Lab, which is a partnership among New America’s Open Technology Institute, Google Open Source Research, and Princeton University’s PlanetLab. The data include 189 countries around the world. 63+ million speed tests were conducted over the year ending on May 10, 2017. Worldwide, the median speed is less than 3.2Mbps.

Phil Wilkinson-Jones, reporting for Cable.co.uk, has a good synopsis of the findings.

 

Click here to access a full spreadsheet of the report findings.

 

 

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How Physically Active Are YOU?

15 Aug

For the last few years, we at EOM have been actively involved with our FitBit and monitoring our daily activities. How are we doing. So-so. 😦  In comparison, we know that others — in the United States and around the globe — are doing much worse. 😦 😦 😦 😦   Where do YOU stand? 🙂

As Niall McCarthy writes for Statista:

“Have you ever wondered where people tend to walk the most daily on average? Scientists at Stanford University have answered this question by collecting data on a ‘planetary-scale’ to learn how active people are in different countries. While Japan’s Ministry of Health, Labour and Welfare recommends a person walk 8,000 to 10,000 steps a day, the UK’s National Obesity Forum says somebody walking 7,000 to 10,000 would be moderately active.”

“The research found that on average, people walk 4,961 steps a day, far less than the recommended amount above. People in Hong Kong are the most active with 6,880 steps a day, while they are least active in Indonesia, averaging a mere 3,513. The Statista infographic below shows the average steps taken in a selection of larger countries included in the research. In China, people average 6,189 steps a day, while in Japan that number is 6,019. Americans are less active and can be found in the middle of the pack, averaging 4,774 daily steps.“

 

Infographic: The World's Most And Least Active Countries | Statista You will find more statistics at Statista

 

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Most Valuable Global Brands 2017: An Infographic

14 Aug

Each year, BrandZ publishes its list of the top 100 global brands. Click here to access the 2017 report, produced by WPP and Kantar Millward Brown: “In its 12th year, this is the most comprehensive study into brand value, grounded in unique attitudinal data from over 3 million consumer interviews. The report includes an in-depth analysis of consumer and business-facing brands across 14 categories as well as the Global Top 100 ranking.”

Here is an interesting look — by Visual Capitalist — at the evolution of the most valuable brands in the world since 2006 (based on BrandZ data):

“A decade ago, the list of the world’s top brands was dominated by old guard names like Coca-Cola and Marlboro. However, the global scale of technology – and today, the top five brands by value are tech-related.”

 

 

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Apple on the Rise — Again

9 Aug

Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune:

“After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with lackluster sales — relatively speaking — for other products such as the iPad and Apple Watch and a heavy reliance on upgraded phone models. But the most profitable publicly-traded company in the world is investing heavily in software and its efforts in new areas of opportunity, including automobiles, remain in development (and under wraps). Apple was founded in 1977 and is headquartered in Cupertino, Calif.”

 

The following chart from NASDAQ shows the ups and downs of Apple’s stock price over the past five years. Click the image for an INTERACTIVE, REAL-TIME view of Apple’s stock price.

 

The Fortune video below provides a provocative view of Apple’s prospects in the future. What do YOU think?

 

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A Brand Strategy Road Map

3 Aug

Are you approaching your company branding or your self-branding strategy in a systematic and comprehensive manner?

Here are some valuable insights from Ken Hanson, CEO of Hansen Dodge —  an integrated agency that solves complex problems through strategy and an idea-first approach:

“Some see a brand as merely a logo and a tagline. At Hanson Dodge Creative, we know it’s much more. That’s why our brand strategies are far-reaching. And why we cull insights and beliefs from your team, the consumer and the market, and weave those insights into a strategy and three-year road map that will integrate with and help drive the strategic plan of the organization.We’ve been creating brands for some of the greatest companies in the world for more than 30 years. During that time, our approach has identified 16 key components that every brand strategy should include.”

 
Click the image for a larger view.

 

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Marketing Tips for Small Businesses

2 Aug

This post focuses on marketing tips specifically geared to small businesses, a group that often under-appreciates the importance and availability of marketing practices.

As Gabrielle Pickard-Whitehead notes for Small Business Trends:

“You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time that you can spend doing the marketing yourself for the that matter. You do, however, need to market your products or services so as to remain competitive. What do you do? Fortunately, there are plenty of marketing approaches that small business owners can adapt to successfully market their businesses without breaking the bank!”

 
Click the image to read 25 marketing strategy tips for small businesses that are proposed by Pickard-Whitehead.


 

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SEO FAQs: An Infographic with 16 Tips

1 Aug

For many firms, search engine optimization remains a challenge. After all, it can be hard to land on page one in a Google search.

Consider these observations from SEO Jury:

“When was the last time you checked out page three of Google search results? That’s right – never! The majority of users never even go to page two, let alone beyond that. This is why every Web site owner’s dream is to get to the top of the Google search results.”

“New search engine optimization (SEO) strategies are being developed constantly, and the rules of SEO keep changing. This can make it difficult for those new to SEO to keep up with the developments in this area and figure out what the best SEO strategy for their website is. While the history of SEO starts a while ago, we still see millions of people searching for ‘SEO’ every month, which means that there are still plenty of confusing things about SEO that most users are struggling to understand. This is why we bring you this informative infographic about 16 things we still struggle to understand about SEO.”

 


Presented by SEOjury.co.uk

 

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