As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]
Read moreComparing Customer Satisfaction Assessment Tools
The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these prior posts: Consistency Makes Good Customer Experiences Better Closing the Customer Experience Gap What Customers […]
Read moreNew Study on American Password Security
For about six years, we have discussed the use of passwords. Or their lack of use! šĀ Now we ask, are things better today? And we present the highlights from a new study on American password security . In reverse order by age, we urge you to read at least a couple of these posts: […]
Read moreSmall Businesses Are Charging Ahead
Evans on Marketing Business Analytics and Marketing Information, Trends business model, competition, Digital.com, planning, small business, tips, trends
As we noted earlier this month, many smallĀ business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) […]
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