Remember Small Business Saturday 2020

During this period of thanksgiving, please consider the following: For the last several years, we have written about the importance of Small Business Saturday. It occurs on the

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Universum’s 2020 Rankings of Employers

Each year, we highlight Universum’s ratings of the most attractive employers. In this post, we present results from Universum’s 2020 rankings of employers. Both U.S. and global.



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Useful Marketing Research Resources

As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.

To read a few related

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Understanding the Psychology of Consumer Spending

We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.


Compulsive Shopping: Understanding the Psychology of Consumer Spending

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Promote Brands with LinkedIn Stories

Over the years, we have reported many times about LinkedIn’s usefulness for career development. Now, to increase its services for businesses, LinkedIn offers Linked Stories. Thus below, we look

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