Transforming Marketing Departments

We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?

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Marketers as Strategic Influencers

Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.

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Cyber Security Facts Infographic

Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.

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Creating a Business Plan

In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]

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Consumer Behavior in an Omnichannel World

In the present marketplace, consumers have more choices than ever before. A lot of this relates to omnichannel marketing. With this approach, consumers can shop online and offline, purchase online and pick up in a store, etc. So, let’s consider consumer behavior in an omnichannel world. First, look at these posts: Winning at Omnichannel Marketing: […]

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What Tactics Increase Customer Loyalty

To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]

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