To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty?
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… Read moreValue of Shoppers SECOND Purchases
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends customer expectations, customer loyalty, follow ip, second purchase 3
Gaining and keeping customer loyalty remains a key goal for most firms. In general, loyal shoppers contribute to both higher revenues and higher profit. In today’s post, we examine …
Changing Customer Experience Expectations
To succeed, changing customer experience expectations must be monitored. And fulfilled. As discussed before, a great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good …
Read moreiPhone Dominance and Pricing Over the Years
Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s …
Coming Up Short with Customer Loyalty Programs
As we have reported before (click here, for example): “The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of …
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