To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]
Read moreValue of Shoppers SECOND Purchases
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends customer expectations, customer loyalty, follow ip, second purchase
Gaining and keeping customer loyalty remains a key goal for most firms. In general, loyal shoppers contribute to both higher revenues and higher profit. In today’s post, we examine the value of shoppers second purchases. Why? If we get customers to return at least once, chances increase for turning them into loyal shoppers. First, […]
Read moreChanging Customer Experience Expectations
To succeed, changing customer experience expectations must be monitored. And fulfilled. As discussed before, a great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail. In the current global environment, consumers […]
Read moreiPhone Dominance and Pricing Over the Years
Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: “Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in […]
Read moreComing Up Short with Customer Loyalty Programs
As we have reported before (click here, for example): “The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes.” Given the importance of customer loyalty, why don’t more firms do a better job with their loyalty programs? According to eMarketer: “Firms invest […]
Read moreWhat Customers Want from a Program Loyalty
The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes. [See 1, 2, 3.] Today, we highlight an infographic from Colourfast (an international paper and plastic card printer based in Ontario, Canada) that looks at “what customers want to know before joining […]
Read moreWhat Was Hot in 1997?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Sports and Entertainment Marketing, Technology and Marketing 1997 hot products, CNET, customer expectations, customer loyalty, customer satisfaction, experiential marketing, technology 1
We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as marketers, we seldom look back to the past to see what was hot then in terms of fads and long-running successes. What hot high-tech products from 20 years ago […]
Read moreCustomer Service Means a Good Return Policy
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Trends Amazon, Business Insider, customer expectations, customer loyalty, customer satisfaction, L.L. Bean, opportunity, planning, refund policy, return, success, trust, video, YouTube 3
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the […]
Read moreTHREE Infographics to Help Improve Customer Satisfaction
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As we know well, the minimum requirement for consumer loyalty is customer satisfaction, a concept that needs to be thoroughly understood and sought by companies. Recently, Salesforce developed the three infographics shown below on customer satisfaction and how to improve it. As reported by Ritika Puri: “Customer satisfaction is one of the toughest, most abstract […]
Read moreVideos on How to Map the Customer Loyalty Cycle
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends advertising, American Express, customer expectations, customer loyalty, experiential marketing, market segment, Open, opportunity, planning, trends, video, YouTube 9
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is the small business division of American Express. Besides the videos below, American Express offers an extensive FREE Knowledge Center. The first video is Mapping […]
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