Tag Archives: opportunity

U.S. Consumers Start 2017 Holiday Shopping

20 Oct

It may be hard to believe. But many U.S. consumers have begun holiday shopping. And we are in October!! Let’s look at when some U.S. consumers start 2017 holiday shopping.

Here are some related shopping posts from past holiday periods.   Shopping List: Part 1.   Shopping List: Part 2.   Do Retailers Offer What We Want During Holiday Shopping?   Are YOU a Gift Splurger?

 

U.S. Consumers Start Holiday Shopping Earlier

Each year, U.S. consumers begin their holiday earlier and earlier. The main reasons? Pre-holiday discounts encourage shopping. Traditional Black Friday shopping is not as popular. Consumers can spread out their spending. And there are other reasons!!

Here are more insights from Peter Roesler, writing for Inc.:

“Tradition says the holiday shopping season starts after Thanksgiving. With Black Friday and Cyber Monday. This may be true for most U.S. consumers. Yet, more people now start shopping earlier. As much as people complain about seeing Christmas items on shelves too soon, data suggest there many shoppers do look for gifts before the ‘official start’ of the holiday season.”

According to a RetailMeNot study, nearly half (45 percent) of U.S. consumers say they will start shopping before November 1. In fact, many have already started. A quarter (25 percent) of  respondents said they planned to start before October. And 12 percent started holiday shopping this summer!!!!

“In the RetailMeNot survey, nearly three of five (59 percent) women said they planned to begin  holiday shopping before Black Friday/Cyber Monday weekend. This compares with less than half (48 percent) of men. Deals are important because consumers need to make the most of limited budgets. When asked how they would financially prepare, 47 percent of shoppers surveyed said they would like to save money in advance. 15 percent said they would work overtime ahead of the holidays. It’s easy to see why consumers would value anything that saves them money on gifts.”

Click the image to read more.

U.S. Consumers Start Holiday Shopping. Nearly Half of U.S. Consumers Have Already Started Holiday Shopping RetailMeNot survey reveals shopping trends for 2017 that can help business owners boost holiday sales.

CREDIT: Getty Images

 

Top Shopper Priorities for Holiday Season 2017

Due to improvements in the economy, early forecasts point to a good 2017 holiday shopping season. Nonetheless, retailers still must be prepared for these question. What are shopper priorities?

Consider these comments by Stephanie Pandolph, for Business Intelligence. Also, look at the chart below.

In a survey of 8,000 consumers by Trustpilot, 62% of respondents listed price as the most important consideration for holiday shopping. Other top factors include customer service, shipping, and product availability. Retailers will need to have plenty of promotions to fully reap the benefits of this high-volume time. Price-conscious consumers are apt to wade through a large pool of seasonal deals.”

A survey by CPC Strategy sheds some light on how consumers factor in price when deciding where to shop this season. Nearly half said total price at checkout, including shipping, will be the most important factor when choosing retailer this holiday season. Customers also plan to price check while shopping in-store, with 32% saying they will research on Amazon and 23% turning to Google.”


 

Artificial Intelligence Predictions

18 Oct

Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts.

As summarized by Scott Jennings for Qlick:

Artificial Intelligence (AI). A computer acts similar to human learning and decision making. It works via an expert system or a program. An example is a digital personal assistant on an online store. It works with a customer. It learns from that customer. And it recommends for that customer.”

Virtual Reality (VR). It is an artificial, computer-generated simulation. It might recreate a real-life environment or situation. An example is a 3-D store shelf that adapts based on past purchases.”

Augmented Reality (AR). It adds computer enhancements for meaning and interaction. An example is those who digitally view rugs in diverse colors and styles.”

 

And according to Brian J. Dooley, reporting for TDWI (Transforming Data with Intelligence):

“Firms can combine virtual reality and artificial intelligence. VR is an emerging technology that modern businesses track. But it tends to remain at the lower end of the interest scale. On the other hand, many enterprises consider AI important. However, between AI and VR connections are deeper than they appear. And their integration provides a new range of experiences and options.”

“Applying AI to VR allows AI-based continuous image recognition . It can report results in a VR display. In security, this can adopted for identity detection. It could flag images or people for a security guard.”

 

Evans on Marketing Posts

These are among our posts on emerging intelligence technologies:

Artificial Intelligence Predictions. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers.

 

Artificial Intelligence Predictions by SEVEN Experts

In 2017, Inc. interviewed 7 tech billionaires to see their AI predictions for. Do YOU agree with the predictions made by these leaders?

 

Women Career Options. Best Workplaces.

4 Oct

Each year, Great Place to Work ranks the top firms for women. With this in mind, we review Women Career Options. Best Workplaces.

As examples, these posts show our coverage of gender.    Resources for Women and Minorities.   Women-Owned Businesses.   Earnings by Age, Gender, Race.    Woman Leading JWT.    Gender: A Level Playing Field?

 

Women Career Options. Best Workplaces.

In brief, Great Place to Work used this process for its 2017 rankings.

“[Above all, we] surveyed 400,000+ U.S. employees. And we ranked firms based on four factors.

First — Key Work Metrics. We analyzed how women rated their firms. We examined 50 metrics. They included ethics, respect, benefits, and support.

Second — Comparison to Colleagues.  We compared women and male colleagues. In addition, we looked at data which show women lag their peers. These include access to leaders and recognition.

Third — Consistent Experience in a Diverse Group.  we checked whether firms were great for all women. This was regardless of who they are or what they do.

Fourth — Balance. we considered how many women were in each firm. We looked at the workforce. And we reviewed executive positions.”

 

And according to Great Place to Work, these are best workplaces. Indeed, they all rank in the top 16.

 

At this point, click to access the full 2017 report. It cites 100 U.S. firms.

Women Career Options. Best Workplaces. Great Place to Work produces a ranking of the top 100 U.S. firms for women. Click the link in the post to access the full list.
 

Next-Day Delivery and Same-Day Delivery

2 Oct

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.

First, these are a few of our posts related to delivery (shipping).   Transforming Logistics.   What’s Ahead for the Subscription Box Service?    Is Uber Eat(s) Setting Itself for Defeat?

 

Background

For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the U.S. Postal Service dates to 1775! Ben Franklin was the first Postmaster General. Due to limited shipping options, mail and package delivery were slow.

In the past 110 years, the USPS has gained a lot of competition. Two of the best-known private delivery firms are UPS and Fed Ex. UPS started in 1907, Fed Ex in 1971.

In 1964, Xerox introduced LDX (Long Distance Xerography). This was the first “commercial” fax machine. It worked over phones. Fax use soared with the development of faster-speed modems. Today, faxes are largely replaced by E-mail, texts, and other online formats.

In terms of package delivery, three trends dominate. (1) Higher-speed shipping modes exist. (2)Other firms emulate the Fed Ex hub-and-spoke regional network system. (3) Resellers such as Amazon have their own regional warehouses.

 

Adding Delivery Options

Throughout the latter part of the 20th century, delivery options rose.

In particular, consumers could choose from three options. Regular delivery. 3-5 business day delivery. And 1-2 business day delivery. USPS, UPS, and Fed Ex — respectively — were the leaders for each of these options.

But in 2005, Amazon disrupted consumer delivery expectations. It introduced Amazon Prime. J.P. Mangalindan reports for Fortune. “Amazon Prime aimed to get customers to increase spending. For $79 a year, members got free two-day delivery on unlimited items.”

And wow, Amazon Prime has grown. For instance, see the chart from Statista and Business Insider. Note: Today’s annual cost is $99. It includes streaming video and other services. U.S. Amazon Prime members total 85 million in 2017.

 

Next-Day Delivery. Same-Day Delivery. Emerging. Launched in 2005, Amazon Prime aimed to get customers to spend more. For $79 a year, members got free two-day delivery on an unlimited number of items. Amazon sweetened the pot from there.

 

Next-Day Delivery and Same-Day Delivery

In recent years, delivery options have further evolved. Next-day delivery and same-day delivery are key choices.

USPS, UPS, and Fed Ex pioneered next-day delivery. Today, express mail service (EMS) exists in 190 countries. EMS promises delivery in as little as 1 day. In the U.S., EMS takes 1-2 days. EMS has earned a strong following. Remember, Amazon Prime promotes 1-2 day delivery. It relies on USPS, UPS, and Fed Ex. But, Amazon keeps adding its own delivery services.

Years ago, same-day delivery started at the local level. Think food delivery and prescription delivery. It took time for large firms to see the advantages. In addition, big firms found same-day delivery costs to be too high.

20 years ago, Webvan (an online grocer) began same-day delivery. It started in 1996 and went bankrupt in 2001. At its peak, Webvan served 10 U.S. cities. Most were in California. Due to high expenses, Webvan had lost $800+ million. On the other hand, we have Peapod (founded in 1989). It works with its chain supermarkets to deliver locally. It is successful.

To  summarize, same-day delivery is HOT! For example, these illustrate same-day delivery services.

 

Delivery and the On-Demand Economy

In short, delivery options transform shopping. At the same time, consumer expectations soar. At any rate, we are in the on-demand economy.  To this end: See it. Want it. Buy it. Then, get it immediately. All in all, no matter where we shop.

 

According to Robert Memery of 2flow, an Irish logistics firm:

“I have produced an infographic analyzing the on-demand economy. It offers advice to firm about short delivery times. This is important if they want to keep happy. 43% of shoppers report post-delivery satisfaction is influenced by whether purchases were delivered on-time? Same-day or next-day delivery might not be possible for some firm. But, it’s vital that all firm try to reduce delivery times. Long delivery times are a killer.”

 

Look at the infographic for a number of insights.

Next-Day Delivery. Same-Day Delivery. In short, delivery options are transforming. At the same time, consumer expectations soar. At any rate, we are in the on-demand economy. To this end: See it. Want it. Buy it. Then, get it immediately. All in all, no matter where we shop.
 

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