Tag Archives: opportunity

How Physically Active Are YOU?

15 Aug

For the last few years, we at EOM have been actively involved with our FitBit and monitoring our daily activities. How are we doing. So-so. 😦  In comparison, we know that others — in the United States and around the globe — are doing much worse. 😦 😦 😦 😦   Where do YOU stand? 🙂

As Niall McCarthy writes for Statista:

“Have you ever wondered where people tend to walk the most daily on average? Scientists at Stanford University have answered this question by collecting data on a ‘planetary-scale’ to learn how active people are in different countries. While Japan’s Ministry of Health, Labour and Welfare recommends a person walk 8,000 to 10,000 steps a day, the UK’s National Obesity Forum says somebody walking 7,000 to 10,000 would be moderately active.”

“The research found that on average, people walk 4,961 steps a day, far less than the recommended amount above. People in Hong Kong are the most active with 6,880 steps a day, while they are least active in Indonesia, averaging a mere 3,513. The Statista infographic below shows the average steps taken in a selection of larger countries included in the research. In China, people average 6,189 steps a day, while in Japan that number is 6,019. Americans are less active and can be found in the middle of the pack, averaging 4,774 daily steps.“

 

Infographic: The World's Most And Least Active Countries | Statista You will find more statistics at Statista

 

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Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

7 Jul

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired.

Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:”

“This is about following your passion. This is about hope in the face of all odds. This is about hard work that builds a legacy of American business success. This is about building your own personal American Dream.”

 

Click the image to read more.


 

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Coming Up Short with Customer Loyalty Programs

9 Jun

As we have reported before (click here, for example): “The quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes.” Given the importance of customer loyalty, why don’t more firms do a better job with their loyalty programs?

According to eMarketer:

“Firms invest heavily in loyalty programs — a key part of their growth strategy to hook today’s fickle and disloyal consumers. More than four-fifths of consumers said such programs make them more likely to continue business with brands; two-thirds said they modify spending to maximize loyalty benefits; and nearly three-quarters said they would recommend brands with good programs, according to a recent Bond Brand Loyalty study, in partnership with Visa. (The annual study covered 400+ loyalty programs across industries and surveyed over 28,000 North American consumers who participate in at least one program, most in the U.S.)”

“However, the study also suggested that many marketers may not have gotten their loyalty programs right. While the number of loyalty memberships each American consumer belongs to has risen each year to 14+ from under 11 in 2014, the number of programs that consumers remain active in has declined to under 7 from about 8 in 2014. Only 22% of loyalty members feel their brand experience is better than that of non-member. With personalization being a big buzzword, only a quarter of loyalty members said they are happy with the level of personalization experience, the study found.”
 
 
Click the image to learn more.


 

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GREAT YouTube Videos: Learn More About AI

23 May

For organizations of any type, artificial intelligence (AI) promises to be the next big thing. What is AI? According to Webopedia: “Artificial intelligence is the branch of computer science concerned with making computers behave like humans. The term was coined in 1956 by John McCarthy at the Massachusetts Institute of Technology.” However, AI is only now really coming into its own!!!

Webopedia notes that “Research associated with artificial intelligence is highly technical and specialized. The core problems of artificial intelligence include programming computers for certain traits such as:

  • Knowledge
  • Reasoning
  • Problem solving
  • Perception
  • Learning
  • Planning
  • Ability to manipulate and move objects”

 

Here are EIGHT YouTube videos to give you a better perspective on the current state of  artificial intelligence.
 

 

 

 

 

 

 

 

 

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What Are Today’s Hot Jobs?

1 May

An important consideration for people planning their careers and doing job searches is the popularity of various occupations in terms of the number of employees to be hired in those occupations. As always, marketing-related careers rate highly.

Recently, LinkedIn published an article on the most popular occupational categories listed at that Web site:

“Getting a new job can be a challenging process, but it doesn’t have to be – especially when you know what recruiters are looking for. We surveyed nearly 4,000 recruiters around the world to get a better understanding of the functions that are most in demand in today’s workforce. If you work in sales, operations or engineering, you’re in luck as these are the top three functions recruiters are looking for (hint: this is also a great opportunity to turn on Open Candidates to privately signal to recruiters you’re open to a new job opportunity).”

“Having a strong profile makes you exponentially more discoverable to recruiters and we’ve got some tips to help you build a great one. Just adding a great photo means you’ll receive on average 21 times more profile views.”

Here are the top ten occupation listings on LinkedIn, four of which are marketing-related occupations:

  1. Sales
  2. Operations
  3. Engineering
  4. Information Technology
  5. Business Development
  6. Marketing
  7. Program & Project Management
  8. Administrative
  9. Finance
  10. Product Management

 

Note on the ranking methodology: “The data are a result of a survey of nearly 4,000 recruiting professionals around the world. Job opening data represents the number of open listings currently on LinkedIn Jobs as of March 31, 2017 and may be subject to change.”

 

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FREE Marketing Planning Tools!

17 Apr

Systematic, integrated, goal-oriented marketing plans are vital for long-run success. For example, see “Developing a Marketing Plan”.

Here are a number of marketing plan templates and sample marketing plans that provide good insights on how to better develop and enact marketing plans. Click on the links to access these templates and sample plans.

 
Here is the in-depth planning tool from Marketing Plan Now.

 

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What Type of Autonomous Car Is for YOU?

6 Mar

As we get closer and closer to the commercial launch of autonomous (self-driving) cars, one key factor has not been addressed enough: What is an autonomous car — because one type of car does not fit all? The answer is not simply “a car that takes over all/most driving functions for you.” The possible configurations of cars complicates things for both manufacturers and potential customers!

Here is a very good list of the types of autonomous driving experiences, from Lauren Flanigan (writing for The American Genius) that are ahead. Which type is best for YOU?

“From self-parking to collision avoidance, there are an array of different features that will be made available to consumers. But before you start saving for your next dream, take a look at which kind is best for you and your futuristic needs.”

Level 0 (zero automation) — “Your car is most likely a zero automation car. A human driver is required to operate and fully control the vehicle.”

Level 1 (driver assisted/function specific) — “These cars are for those who don’t trust automobiles with their lives. They still require a driver to operate the vehicle, but act as an aid to the driver, providing [specific] intelligent features.”

Level 2 (partial automation/combined autonomous functions) — “At this level, a self-driving automobile can perform two or more simultaneous tasks like steering, lane keeping, and speed maintenance while in cruise control mode.”

Level 3 (conditional automation/limited self-driving) — “The car assumes more than just partial control, and acts instead as a co-pilot. Although the driver can relinquish a lot of tasks to the car, the driver must to be ready at all times to resume control.”

Level 4 (high automation) — “These cars can perform all safety-critical driving functions while monitoring environments in defined-use cases without human intervention. Drivers enter the destination and navigation details and the car does the rest.”

Level 5 (fully autonomous) — “This car does not require any effort or driving on behalf of the human owner. There is no driving equipment in the car, which is designed to resemble comfortable environments like lounges and offices. The vehicle is in full control.”

 
Click the image to read more.


 

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