Tag Archives: opportunity

Rogue One: May the Force Still Be with You

1 Dec

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved — and at the new movie.

Here are some pre-Rogue One cumulative data for Star Wars, compiled by Statistics Brain:

  • More than $30 billion of revenue has been generated.
  • The global movie box office has reached $6.25 billion.
  • VHS/DVD/Digital revenues have hit $5.5 billion.
  • TWELVE billion Star Wars toys have been sold.
  • Book sales have exceeded $1.8 billion.
  • $3.5 billion worth of videogames have been sold.

Here are some interesting tidbits about the tie-in blitz (yes, these items are ready for you to buy!) for the upcoming Rogue One, reported by Erik Kain for Forbes [Note: This list is NOT a commercial; that’s why there are no product links. The list is only intended to show the mania surrounding any new Star Wars release.]:

  • LEGO Sets — “LEGO has been at the forefront of all things Star Wars for ages. This year is no different. LEGO has released some truly awesome sets to celebrate the new film.”
  • Rebel U-Wing Fighter — “If you’re looking for something a bit more heroic, look no further than the Rebel U-Wing Fighter. This is a nice twist for Star Wars fans, since we’re all pretty used to X-Wings by now. The set is a bit less complicated than the previous one, with an 8-14 age rating and just 659 pieces.The U-Wing may be the main attraction, but the characters it comes with are awesome.”
  • Video Games — “Star Wars: Battlefront is an online multiplayer shooter that pits the Rebels vs the Empire in maps on planets from across a galaxy far, far away. There’s content from Episode VII like Jakku, and there’s content from the original trilogy, including the moon of Endor. On December 6th, the final DLC pack drops, and it includes content from Rogue One. The Rogue One: Scarif pack will let gamers experience battles on the film’s planet Scarif a full ten days before they can on the big screen.”
  • Books — “Most of the books coming out about Rogue One won’t release until after the movie (because of obvious things like spoilers). Still, here are some options for die-hard Star Wars fans looking for some art and literature tie-ins to Rogue One.
  • Action Figures — “The larger ‘Black’ series figurines are especially great both for kids and collectors. You can get the 6″ Jyn Erso figurine for $12.50, Rogue One pilot Cassian Andor for $15.49; and the sleek Imperial Death Trooper for $15.99.”
  • Figurines — “An alternative to action figures, Funko’s POP figurines are as cute as they are addictive. Be careful when you start buying POP characters, because there always seems to be another one that’s even cuter. In any case, there’s tons of characters from Rogue One to choose from, ranging from a little over $5 to a little over $8.”
  • Razors — “A little off the beaten path of toys, books, and video games, we come to very sharp blades. Razors, to be precise.Gillette has some pretty cool razors available with some Rogue One branding. The boxes are cool because they have some great artwork, but the insides are also pretty neat.”

 

 

What’s on Your Shopping List? Part 2

29 Nov

Yesterday, we posted about the most popular gifts this year. Today’s post focuses on gift cards. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal.

Based on the recent survey by the National Retail Federation and Prosper Insights & Analytics, these gift card findings are clear:

“Holiday shoppers are planning to purchase an average of three gift cards with an approximate value of $46 per card, the second most-popular gift after clothing. Spending on gift cards is expected to reach $27.5 billion, up from last year’s planned $26 billion. The most popular types of gift cards include those from restaurants (35 percent of buyers), department stores (33 percent), Visa/MasterCard/American Express (22 percent), coffee shops (21 percent) and entertainment (17 percent).”

 
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What’s on Your Shopping List? Part 1

28 Nov

What do YOU planning on buying this holiday season?

As Ana Serafin Smith reports for the National Retail Federation:

“With shoppers eager to take advantage of early promotions from retailers, more than half of consumers have already started making dents in their holiday gift lists, according to the annual mid-season survey released by the National Retail Federation and Prosper Insights & Analytics.”

“NRF President and CEO Matthew Shay said: ‘This time of year is about finding the right gifts while staying on budget. For those looking for anything from toys to apparel at retailers large and small, in-store or online, retailers are ready with great merchandise at affordable prices.’”

 
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2016 China-Based Singles’ Day to Dominate Global Holiday Season

14 Nov

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.”

What is Single’s Day? As recently described by Lauren Davidson, Emily Allen, and  Ashley Armstrong for the Telegraph:

“Singles Day started as an obscure ‘anti-Valentine’s’ celebration for single people in China back in the 1990s, but it has spawned into the world’s biggest online shopping day. Astute readers will notice that November 11 is written 11.11, or one-one-one-one. Known in China as ‘bare sticks holiday’ because of how it looks numerically, Singles Day began as an anti-Valentine’s Day in the 1990s when students at Nanjing University started celebrating their singledom. It was then adopted by E-commerce giant Alibaba (China’s Amazon equivalent) in 2009; and it is now a day when everyone, regardless of their single status buys themselves gifts.”

“Alibaba chiefs spotted the commercial opportunity in Singles Day back in 2009 and began launching ‘Double 11’ deals just as online shopping was starting to explode. It was also seen as a chance to boost sales in the lull between China’s Golden Week national holiday in October and the Christmas season. When sales almost quadrupled the following year, Alibaba trademarked Singles’ Day. Some of the featured sales center around singledom, such as boyfriend pillows and single travel tickets, but the day has now widened to an all-inclusive shopping holiday.”

Angela Doland, writing for Advertising Age about the 2016 Singles’ Day, notes that:

“Alibaba’s annual online shopping festival started with just 27 merchants taking part. It has grown into the world’s biggest shopping day, and has just smashed its own record, with sellers on its platforms logging nearly $17.8 billion in transactions in 24 hours. Over 11,000 foreign brands joined in [from more than 25 countries], including first-timers Apple, Sephora, Target, Victoria’s Secret, and Maserati.”

“The Chinese Internet giant has created a whole entertainment offering around its shopfest, including a 4-hour live-streamed variety show that drew stars like Scarlett Johansson, Kobe Bryant, and David and Victoria Beckham. That’s a surprising departure from its small-scale start in 2009, when Alibaba latched on to the fact that some Chinese college students were celebrating Nov. 11 as a day for singles, an anti-Valentine’s day. Other E-commerce firms have joined in, including Alibaba’s chief rival JD.com, and much of China shops on Nov. 11. It’s not just for singles anymore.”

How well did the 2016 Single’s Day just do? It has crushed last year’s revenues — going from $14.3 billion in 2015 to $17.8 billion in 2016. Here are a sales curve (reported by BBC News) since online giant Alibaba first embraced Single’s Day in 2009 and a 2016 video from CCTV News.
 
singles-day_-alibaba-breaks-record-sales-total-bbc-news
 

 

GREAT Tools to Assist You in a Job Search

7 Nov

Two weeks ago, the following information was posted. If you are in a job search, these tools are VERY useful for you. In case you missed it, we are publishing the post again.

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When searching for a job, are you effective? There are many excellent digital tools that can assist you in undertaking a better job search.

As Maria Onzain writes for Tech.co:

“Do you feel your job hunt efforts are inefficient? Do you want to jump-start your career but not sure how to do it? Using the right technology will help you build up a winning resume faster. Each of these digital tools will help you in the different phases of your job hunt.”

  • With Uptowork, “choose one of 20 templates in 400 colors and let this resume generator guide you. Once you have filled out all the sections, you will be able to edit and personalize it before getting a URL to share. From the dashboard, you can to track your resume’s performance and check how many times it has been seen and downloaded by recruiters.”
  • Use Grammarly to “make make sure your resume and cover letter are error-free. Copy and paste your resume in this platform, and you will instantly see if you have made any grammar mistakes.”
  • Through Jobscan, you can “check if your resume is tailored to the job description. Jobscan optimizes your resume keywords against the job description. All you need to do is paste your resume and the job description, and it will scan it for you.”
  • With GlassDoor, you can “get to know companies inside out. You can search for hundreds of companies all over the world and find precious information including, but not limited to, first-hand employees reviews, salary expectations, and details about the enterprise’s specific recruiting process.”
  • JobHero can “help you manage the whole job searching process. With the smart browser extension, you can save job opportunities from across the Web and you can access a personal dashboard to track the application process.”

 
Click the image to read more.


 

Social Media and Selfies

2 Nov

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages.

One of the most well-known celebrity selfies was taken at the Academy Awards when Ellen DeGeneres hosted. The clip shown below has been viewed more than 4.4 million times at just one YouTube page. It’s pretty funny.
 

 
Marketers are also looking to capitalize on selfies in their advertising. Sometimes, though we have to say, will this really sell the product — while we’re laughing? Here’s one example, involving the “Cinnamon Toast Crunch Selfie Spoon.” And yes, it is a real product, that is sold out (yes, really!); but General Mills still maintains a humorous Web page for the product.
 

 

Can You Start a Business in Your Garage?

1 Nov

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs over the years, we know that Apple has emerged as the most valuable company in the world. Here is a video on the history of Apple.

 

In today’s post, we want to show that other small startups have also been very successful and remain so today. So, the answer to this question — Can you start a business in your garage? — is a resounding yes. And this remains true today.

As Matthew Anderson recently observed for TheSelfEmployed.com:

“For many people, the idea of just starting their own business lies somewhere in the realm of fantasy. It’s something for someone else to do, something that requires investors and business know-how, or something an average person could never think of doing. The truth, however, is that starting your own business requires only one thing – determination. Well, if history is any indicator, a garage might help as well.”

  • Amazon — “At one time, Amazon was simply an online bookstore; and founder Jeff Bezos ran the company out of his garage in Bellevue, Washington. Needless to say, the Amazon of today is just a bit bigger – the world’s largest online retailer. In keeping with its bookstore beginnings, the Amazon Kindle is widely regarded as the best E-reader on the market.”
  • Disney — “Walt Disney and his brother Roy moved to California and set up the first Disney studio in a one- car garage behind their uncle Robert’s house in Los Angeles in 1923 to film and sell his Alice Comedies, which combined a live-action actress with an animated cat. Nearly a century later, Disney is one of the largest media corporations in the world.”
  • Harley Davidson — “William Harley and his friend Arthur Davidson worked in a shed to make the motorized bicycle a reality. In 1903, Harley-Davidson was founded. Today, it is one of the most well-known motorcycle brands in the world; and you can buy  anything from aprons to clocks and outdoor oil-can-shaped lights with the Harley-Davidson logo.”
  • Maglite — “In 1955, Tony Maglica  bought a lathe and set up a tool shop in his garage. After operating his business for 25 years, the innovative Mag-Lite was released in 1979. It is now the standard-issue flashlight for U.S. police officers and was referred to by the Wall Street Journal as the ‘Cadillac of flashlights.’”
  • Yankee Candle Co. — “Sixteen-year-old Michael Kittredge created his first scented candles out of melted crayons for his mother in the family’s garage in 1969. When neighbors showed interest, he began producing the candles in larger quantities. With help from two high school friends, Yankee Candle Company was founded. Fast forward to 1998, Kittredge sells the firm that began with a gift for his mom to a private equity company for $500 million dollars.”

 

Click the image to read more from Anderson.

 

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