Amazon is not a major player in some markets outside the U.S.
Read moreTo do as well as possible with social media, firms should build a social media checklist.
Read moreToday, we add to the toolbox of how marketers use artificial intelligence.
Read moreHow does $1 trillion sound? For retailers, it’s a great sound. Ka-ching.
Read moreOften, people report that brand image influences their shopping behavior. But, how valid is this?
Read moreInternational travelers have a lot of countries to visit. So, where does the United States rank? Interestingly, the United States leads in tourism spending.
Read moreSide gigs for recent grads — as well as some not-so-recent grads — may be quite appealing. Through such gigs, they may increase their earnings, learn new skills, and help pay off college loans.
Read moreToday, we consider profiting from Shark Tank. Even a losing appearance may lead to smash results.
Read moreWe look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreBusiness strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
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