Tag Archives: opportunity

Best Business Books to Read in 2018

9 Jan

As we head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book lists. So, click a link below. And start reading a business book that interests you. 🙂 🙂 🙂 🙂

For comparison, take a look at Great Books to Read in 2017.

 

Best Business Books to Read in 2018

To access one or more of the “best’ links, click below. [Note: They appear in alphabetical order.]

 

Best Business Books of All Time

In addition to the lists recommending recent business books, there are lists citing the best business books of all time. Here are three such lists:

12 Best Business Books of All Time. From USA Today. This list is divided by category. Self-Improvement. Leadership and Management. Strategy. Marketing. Entrepreneurship. And General Business. Its number one for Marketing? Click the image for the full list of 12.

Best Business Books to Read in 2018

15 Best Business Books of All Time. From Business Insider. Its number one? Click the image for the full list of 15.

Best Business Books to Read in 2018

42 Best Business Books of All Time. From Book Authority. Based on Recommendations by Jeff Bezos, Warren Buffett, Eric Schmidt, Steve Jobs and 57 other experts. Its number one? Click the image for the full list of 42.

Best Business Books to Read in 2018
 

U.S. B2B Digital Advertising Spending Trends

5 Jan

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.
 

U.S. Digital Advertising Trends: Overall Spending

According to eMarketer:

  • In the U.S., digital ad spending will rise from $71.60 billion in 2016 to $105.44 billion in 2019.
  • Amazon and Facebook dominate U.S. digital ad spending. In 2019, they will account for two-thirds of spending.
  • Digital ad spending tops traditional spending.


 

U.S. B2B Digital Advertising Spending Trends

B2B digital ad spending is dwarfed by B2C spending. But, it too is growing. We again turn to eMarketer for its U.S. B2B Digital Advertising Spending Trends:

“The B2B digital ad market is dwarfed by total digital ad spending (which is more than 20 times larger) and total media ad spending (more than 50 times larger). B2C firms still drive the clear majority of spend and will likely continue to do so. Yet, at many B2Bs, the media mix is evolving, with a stronger emphasis on digital buying and placement than in the past. This change is led mostly by big-spending, high-tech B2B companies.”

In the following chart, we see that B2B ad spending will rise from $2.13 billion in 2013 to $4.60 billion in 2018. That represents a 111 percent increase!

U.S. B2B Digital Advertising Spending Trends
 
For its B2B ad spending study, eMarketer also conducted an audio interview: “In the latest episode of ‘Behind the Numbers,’ eMarketer’s Jillian Ryan and Oscar Orozco break down eMarketer’s latest B2B digital ad spending figures. This episode is made possible by Criteo.” [To listen, please click the sound wave, NOT the play button.]


 

Influencer Marketing Keeps Evolving

27 Dec

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving.

To recap, these are some 2017 posts. And they appear from the earliest to most recent:

 

Influencer Marketing Keeps Evolving

Within a short period, influencer marketing has made its mark. And the variety and number of influencers are both growing. In addition, social media stars may outdo big-name celebrities.

Consider these observations from Tom Hopkins. He is the Managing Director of One Productions. It is a video production firm based in Dublin, Ireland:

“Did you know that 94% of marketers find influencer marketing effective? Research shows it can generate 11 times the ROI of traditional ads. Micro influencers (non-celebrities) have great power. It may exceed macro influencers (celebrities). People seem to trust non-celebrity bloggers. And 60% consult blogs, vlogs, and social media posts prior to purchases. Thus, I have devised this infographic. And it looks at the impact of influencer marketing.”

The infographic reviews:

  • Influencer marketing stats.
  • Choosing influencers.
  • Influencer-generated engagement.
  • Trust in influence marketing.
  • Reach of influencers.
  • Impact of influencers.
  • Costs of influencer marketing.
  • Influencer marketing pricing models.

 

Influencer Marketing Keeps Evolving -- Join the Revolution
 
As A.T. Kearney reports. And as we have noted before:

First. The shift from affluence to influence rises from these factors. Demographic shifts. Changing values. Hyper-connectivity. That rewrites rules of global consumer purchases. Second. As a result, the future mass market will thrive on this. Influence. Customizing. Trust. Third. Last, brands will appeal to consumers. Why? Because they use technology to influence and sell. And the ability to engage people will be key.”

To conclude: Please, grasp your ability to influence. And your ability to be influenced.
 

Insightful Self-Branding Advice

28 Nov

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂

How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What distinctive skills do YOU offer?

Past posts include:

 

From HubSpot: Insightful Self-Branding Advice

Carly Stec, a senior content strategist at , offers excellent self-branding advice. Definitely worth an in-depth look!

“When you look for a job, expect to be Googled. When you try to land a speaking engagement, expect to be Googled. Send a guest contributor pitch to a blog you admire. And expect to be Googled. Why? Anyone who may work with you wants to know about you. That person wants an idea of your work and your personality. Then, he or she may respond to you.”

“As a result, your personal brand comes in. It refers to how you present or market yourself, your skills, and your work. Want to get past that initial Google search? You need a personal brand that reflects your capabilities. We assembled an A to Z guide. From consistency to networking, we walk you through the elements that define an impressive personal brand. So, you feel good about those Google search results.

The A to Z Guide begins with Authenticity. And it concludes with Zealous. Click the icon. Then, read the in-depth series of tips.

Insightful Self-Branding Advice. A to Z Guide from HubSpot:

 

Click the image for free bio tips and templates to get noticed. Note: Free sign-in required. Worth the effort!


 

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