For many years, Universum has conducted surveys to get students’ take on employer attractiveness. Click here to access the last few reports for U.S. business student rankings. 2017. 2016. 2015. 2014. Today, we look at Universum 2018 most attractive employers. According to U.S. Business Students: Universum 2018 Most Attractive Employers Universum “is a global […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read moreCan You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read moreJob Interview Tips Infographic
The job interview has been a staple of Evans on Marketing posts. Today, we show a job interview tips infographic. Also, take a look at these prior posts: Job Interview Preparation Tips Being Real on a Job Interview! Be on Your BEST Behavior When Interviewing Are You Ready for a Months-Long Job Interview? Why You […]
Read moreFortune Cites 2018 Best 100 Employers
As we have written about the Glassdoor best employer rankings, Fortune’s annual employer rankings bring something different to the table. Hence, today’s post: Fortune Cites 2018 Best 100 Employers . Below, we’ll show why Fortune’s employer rankings are so helpful. So, where do YOU want to work? But before reading below, take a look at […]
Read moreBest Business Books to Read in 2018
Evans on Marketing Business Analytics and Marketing Information, Careers, Marketing Communications, Trends 2017, 2018, all time, best business books, opportunity, planning, success, tips 1
As we head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book lists. So, click a link below. And start reading a business book that interests you. 🙂 🙂 🙂 🙂 For comparison, take a look at […]
Read moreU.S. B2B Digital Advertising Spending Trends
Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media, Trends B to B, B2B, digital advvertising, eMarketer, opportunity, planning, podcast, trends 1
As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing. U.S. Digital […]
Read moreInfluencer Marketing Keeps Evolving
At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear from the earliest to most recent: Influencer Marketing: Coming of Age How to Best Reach […]
Read moreInsightful Self-Branding Advice
Evans on Marketing Careers, Marketing Communications career tips, HubSpot, opportunity, planning, self branding 17
Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What distinctive skills do YOU offer? Past posts […]
Read moreSingles’ Day 2017 Will Set New Records
If you live in the U.S. (and many other places), you may be unaware of Singles’ Day. This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. Before we examine expectations for 11.11.2017, let’s describe what Singles’ Day is. The Phenomenon of Singles’ Day […]
Read more