Forty Under Forty for 2021

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , ,

 
How can we measure the success of our self-branding efforts? For example, consider these measures. Ability to get a job. Job promotions. Salary increases. Reviews by others. And so …

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Consumer Shopping Interest in Cryptocurrency

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing , , , , , , , ,

Despite its volatile valuation from day to day, cryptocurrency is being accepted as currency by more third parties. As a result, let us look at consumer shopping interest in cryptocurrency.  …

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Comparing Social Commerce and E-Commerce

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media , , , , , ,

 
With the growing advertising prowess of social platforms, marketing communications have dramatically evolved. Hence, today’s topic. Comparing social commerce and E-commerce.

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Burger King Looking to Keep It More Real

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , ,

 
Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building …

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