Tag Archives: opportunity

Meet Pepper: The Humanoid Robot

15 Jul

As we have noted numerous times over the past few years, technology has been changing the face of business — for both small and large firms. So, are we ready for personalized robots taking our orders and payment at restaurants?

According to Maria LaMagna, reporting for MarketWatch:

“Soon, when restaurant-goers hear ‘May I take your order?’, those words may be coming from a robot. Some restaurants have started experimenting with human-like robots instead of human cashiers, allowing consumers to pay for their meals without interacting with another person. Although many restaurants have allowed digital ordering, either online, by kiosk, or on tablets at the table, the practice of using humanoid, or human-like robots, is still in its earliest stages, and it’s primarily happening in Asia so far. Experts say the robots could benefit restaurants and lead to wider adoption — if diners aren’t too freaked out by them.”

“Pizza Hut is the latest company to try a robot cashier, in a partnership with robotics company SoftBank Robotics and MasterCard, which has created the payment app. The application works only with MasterCard’s MasterPass, a digital wallet that allows payment by MasterCard cards, as well as credit, debit, or prepaid cards.”

“SoftBank’s robot is named Pepper. It has a face and can even respond to human customers with some emotional intelligence. For example, if a customer seems more tentative to interact with a robot, Pepper will be more reserved, whereas if a customer is more energetic, Pepper will be, too. It looks like an alien, with eyes and a touchscreen on its chest, and it’s the size of a small child.”

Here is a photo of Pepper from MasterCard. Below the photo, there is a fun YouTube video.
 

 

 

An Oracle Infographic on the Internet of Things

5 Jul

With the rapid advancement of technology around the globe — and our expanded use of connected devices — the Internet of Things (IoT) is here in full force, and major IT companies are acting accordingly in expanding their client offerings.

But for those who are unfamiliar with or unsure about the concept, what exactly is the Internet of Things? According to TechTarget:

“The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.”

 
Here is an interesting infographic on the IoT and its importance from B2B giant Oracle.

 

Which Newer Apps Are Poised to Take Off?

23 Jun

It’s critical to identify the next big things in social media before they become the “next big things.”

Here is some excellent information on this topic from Salesforce Canada, whose blog features tips, trends, and insights from the world’s leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps:

“What social media platforms are you sure are going to be the big thing for 2016 and beyond? Is Snapchat where it’s at — or is Instagram still ruling the online roost?”

What if you were wrong? What if the social media apps to think about, plan for, and engage with are things you haven’t even heard of? Will you and your company be left by the side of the social media highway? You just might.”

“What’s new and cool in social media apps often come with strange-sounding names and unique connecting methods. Snapchat hasn’t lost its cache, but it’s been joined by other video-focused formats including Vimeo. There are also new ways to provide content with apps like Anchor. Instant messaging services like Yo and Viber area also poised to break out big.”

“Why do you need to know [what’s the next big thing]? Because social media are where more and more Internet users (we’re talking billions of people) are at. Use this graphic to figure out your next strategic moves in the social media world.”

 

11 Smaller Social Media Apps Poised to Break Out in 2016

Via Salesforce

 

The Dollar Shave Club Goes Humorous

17 Jun

Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, include the venerable Gillette brand — which now has its own online shave club: the Gillette Shave Club.

In response to the heightened competition, the DSC has just introduced a new, humorous advertising campaign.
 

 

Twitter Turns to Emojis to Boost Business

16 Jun

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon.

As George Slefo reports for Advertising Age:

“Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move precedes World Emoji Day [which is on July 17].”

“Advertisers can target consumers who have tweeted or engaged with tweets that feature emojis. Thus, someone in Chicago who tweets a pizza emoji can be targeted by a local restaurant to come in for a slice of deep dish.”

“More than 110 billion emojis have been tweeted since 2014, according to Twitter, which says they can signal a person’s mood or mindset.”

 
Click the emojis’ image to read more.


 

Strategies for Growth: An Infographic

15 Jun

This infographic on strategic options for small business growth is adapted from Rieva Lesonsky, CEO, president, and founder at GrowBiz Media. She is also a contributing writer for SmallBizTrends.com.

 


 

A Timeline on Advertising’s History

14 Jun

Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows.

As Jami Oetting writes for HubSpot:

“Many people believe that advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. What can we even learn from history that would be relevant for today?”

“Much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. The challenges that agencies help clients overcome are nothing novel. By understanding the past, we can more clearly understand what’s been done, what’s really ‘new,’ and the models we can emulate for future success. We can better understand why certain business practices exist, which provides context when making changes. It’s worth looking back to understand our current situation and how we can build a better industry for the future.”

 
Click the ad below from 1472 to access a fun and informative advertising timeline from HubSpot.


 

Follow

Get every new post delivered to your Inbox.

Join 2,266 other followers

%d bloggers like this: