Creating a Great Customer Experience

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , ,

Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.

 

Six Principles

… Read more

Pricing and Ethical Practices

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized , , , , , , ,

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…

Read more

The Most Trusted Brands for 2021

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , 1

 
To establish and maintain consumer loyalty, companies need to gain and retain their customers’  confidence. With that in mind, we look at the most trusted brands for 2021.…

Read more

H-U-G-E Changes in the Auto Industry Supply Chain

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends , , , , , , , ,

 
Previously, we wrote about supply chain disruptions due to COVID-19. Due to these disruptions,  long-term practices will evolve. To learn more, this post looks at h-u-g-e changes in the …

Read more