We ask, is smartphone addiction a problem? Is it for YOU?
Read moreHow the Workplace Gender Gap Continues
We review how the workplace gender gap continues. Huge gender differences exist.
Read moreKnow If a Sale Is Really a Sale
Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.
Read more2018 Smart Holiday Shopping Tips
Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.
Read moreAre Online Reviews Real Or Fake
With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]
Read moreOnline Holiday Shopping 2018
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends 2018, customer expectations, eMarketer, holiday shopping, shopping 10
Yes, the calendar reads November 7. And holiday shopping is well underway.
Read moreTakeaways from Best Marketing Campaigns
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advertising, best practices, HubSpot, promotion, Spotify, Venmo 7
Let’s look at takeaways from the best marketing and advertising campaigns.
Read moreScents Help Us Make Better Sense
We consider how scents help us do better at work.
Read moreNo Radio Advertising Is NOT Dead
Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers see it’s downfall due to streaming. Reality Check: No Radio Advertising Is NOT Dead According to Krista Garcia for eMarketer: “Ëven though we increasingly spend time […]
Read moreSensitive Topic – Raising Prices
Evans on Marketing Consumers and Their Behavior, Pricing, Product Management, Trends competition, customer expectations, customer satisfaction, infographic, planning, Valpak 10
Today, we take a more company-oriented view. And we focus on a sensitive topic – raising prices. What should firms accomplish to successfully raise prices?
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