On Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, what’s next with the AT&T Time Warner merger approved? Will this open the floodgates to other big mergers? And will the merger positively or negative […]
Read moreIHOP Becoming IHOb
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media brand, company name change, Ihob, IHOP, Twitter, video
Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]
Read moreBest Motivational Speeches
Evans on Marketing Careers, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing HupSpot, motivation, speech, Steve Jobs, video
In general, how good a public speaker are YOU? With any answer on your part, you should check out this post. How to Be a Better Public Speaker. And we all should learn and gain inspiration by viewing the best motivational speeches. For us (Evans on Marketing), the most inspiring speech we’ve seen is […]
Read moreAre Americans Shopaholics?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends compulsive, infographic, Josh Wardini, shopaholic, shopping, shopping addiction
Last week, we looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see. An Infographic Look: Are Americans Shopaholics? Thanks to Josh Wardini for authoring this section of today’s post. “You think ‘shop […]
Read moreHandling Different Kinds of Difficult Customers
A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]
Read moreElectric Cars Are Booming Worldwide
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing electric car, global, hybrid car, innovation, Tesla
Despite the news surrounding Tesla’s recent financial woes, technology keeps advancing. [For example, see 1 and 2.] Thus, today’s post looks at how electric cars are booming worldwide. Even though they still represent only a fraction of overall car sales. And we need to build Customer Relationships in a High-Tech World. Electric Cars […]
Read moreNBA Players Give Back
As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read morePositivity Beats Negativity
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends infographic, negativity, positivity, psychology
For most of us, we realize that positivity beats negativity in our lives. That seems obvious. But it may be tough to have our positive feelings drown out our negative ones. In particular, our results may depend on our personality, social interactions, and the situation. Consider: Are YOU Focused Enough? Insightful Self-Branding Advice Free […]
Read moreShopper Online-Offline Psychology
We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience Shopper […]
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