Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
People with Disabilities as Marketing Influencers
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media, Trends Ad Age, C Talent, influencer marketing, people with disabilities, Whalar
We have written numerous times about marketing influencers. As well as the value of niche marketing. In this post, we combine the two concepts; and examine an under-appreciated …
2022 Marketing Budgets Back on the Upswing
Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreGetting Your Resume Past AI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Technology and Marketing artificial intelligence, customize resume, experiential marketing, planning, resume writing tips, self branding, tips
Several years ago, we wrote about companies’ early use of computer software to screen resumes. Since then, firms have greatly upped their use of automated screeners. And software has …
Avoid These Ten Marketing Sins
We have written about 2,600 posts for Evans on Marketing. Most focused on acting appropriately, whatever the topic. So, what about mistakes to stay away from? Avoid these …