U.S. Consumers Start 2017 Holiday Shopping

20 Oct

It may be hard to believe. But many U.S. consumers have begun holiday shopping. And we are in October!! Let’s look at when some U.S. consumers start 2017 holiday shopping.

Here are some related shopping posts from past holiday periods.   Shopping List: Part 1.   Shopping List: Part 2.   Do Retailers Offer What We Want During Holiday Shopping?   Are YOU a Gift Splurger?

 

U.S. Consumers Start Holiday Shopping Earlier

Each year, U.S. consumers begin their holiday earlier and earlier. The main reasons? Pre-holiday discounts encourage shopping. Traditional Black Friday shopping is not as popular. Consumers can spread out their spending. And there are other reasons!!

Here are more insights from Peter Roesler, writing for Inc.:

“Tradition says the holiday shopping season starts after Thanksgiving. With Black Friday and Cyber Monday. This may be true for most U.S. consumers. Yet, more people now start shopping earlier. As much as people complain about seeing Christmas items on shelves too soon, data suggest there many shoppers do look for gifts before the ‘official start’ of the holiday season.”

According to a RetailMeNot study, nearly half (45 percent) of U.S. consumers say they will start shopping before November 1. In fact, many have already started. A quarter (25 percent) of  respondents said they planned to start before October. And 12 percent started holiday shopping this summer!!!!

“In the RetailMeNot survey, nearly three of five (59 percent) women said they planned to begin  holiday shopping before Black Friday/Cyber Monday weekend. This compares with less than half (48 percent) of men. Deals are important because consumers need to make the most of limited budgets. When asked how they would financially prepare, 47 percent of shoppers surveyed said they would like to save money in advance. 15 percent said they would work overtime ahead of the holidays. It’s easy to see why consumers would value anything that saves them money on gifts.”

Click the image to read more.

U.S. Consumers Start Holiday Shopping. Nearly Half of U.S. Consumers Have Already Started Holiday Shopping RetailMeNot survey reveals shopping trends for 2017 that can help business owners boost holiday sales.

CREDIT: Getty Images

 

Top Shopper Priorities for Holiday Season 2017

Due to improvements in the economy, early forecasts point to a good 2017 holiday shopping season. Nonetheless, retailers still must be prepared for these question. What are shopper priorities?

Consider these comments by Stephanie Pandolph, for Business Intelligence. Also, look at the chart below.

In a survey of 8,000 consumers by Trustpilot, 62% of respondents listed price as the most important consideration for holiday shopping. Other top factors include customer service, shipping, and product availability. Retailers will need to have plenty of promotions to fully reap the benefits of this high-volume time. Price-conscious consumers are apt to wade through a large pool of seasonal deals.”

A survey by CPC Strategy sheds some light on how consumers factor in price when deciding where to shop this season. Nearly half said total price at checkout, including shipping, will be the most important factor when choosing retailer this holiday season. Customers also plan to price check while shopping in-store, with 32% saying they will research on Amazon and 23% turning to Google.”


 

Unfriend Social Media Content?

19 Oct

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?

Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses on Social MediaWhat People Want from Brands On Social Media.

 

Unfriend Social Media Content? TMI

Sometimes, we realize as soon as we hit the enter key that we should not have posted certain content. Other times, we may not know that our content is improper until someone points that out. Still other times, we never recognize that we have improper content. In those instances, no one points it out to us. And this can be a BIG problem if a potential employer sees improper content. It may be even worse if our present employer notices such content.

Trend Micro is a leader in secure content and threat management. Its headquarters are in Tokyo. The firm operates in more than 30 countries around the globe. The Security Intelligence Blog represents the official blog of TrendLabs, the research, development, and support arm of Trend Micro. “Researchers, engineers, and other experts in various security threats work 24 hours a day, seven days a week to deliver solutions to the plethora of threats that confront users and businesses on a daily basis.”

One TrendLabs blog post covers the risk of placing content on social media. The infographic focuses on the risks of social media content. “You have the right to remain private. Anything you post can and will be used against you.” The infographic includes Facebook, Google +, LinkedIn, Mixi (from Japan), Pinterest, Sina Weibo (from China), Tumblr, and Twitter. Click the infographic for a larger view.

 

Unfriend Social Media Content? TMI: Too Much Information on social media.
 

Artificial Intelligence Predictions

18 Oct

Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts.

As summarized by Scott Jennings for Qlick:

Artificial Intelligence (AI). A computer acts similar to human learning and decision making. It works via an expert system or a program. An example is a digital personal assistant on an online store. It works with a customer. It learns from that customer. And it recommends for that customer.”

Virtual Reality (VR). It is an artificial, computer-generated simulation. It might recreate a real-life environment or situation. An example is a 3-D store shelf that adapts based on past purchases.”

Augmented Reality (AR). It adds computer enhancements for meaning and interaction. An example is those who digitally view rugs in diverse colors and styles.”

 

And according to Brian J. Dooley, reporting for TDWI (Transforming Data with Intelligence):

“Firms can combine virtual reality and artificial intelligence. VR is an emerging technology that modern businesses track. But it tends to remain at the lower end of the interest scale. On the other hand, many enterprises consider AI important. However, between AI and VR connections are deeper than they appear. And their integration provides a new range of experiences and options.”

“Applying AI to VR allows AI-based continuous image recognition . It can report results in a VR display. In security, this can adopted for identity detection. It could flag images or people for a security guard.”

 

Evans on Marketing Posts

These are among our posts on emerging intelligence technologies:

Artificial Intelligence Predictions. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers.

 

Artificial Intelligence Predictions by SEVEN Experts

In 2017, Inc. interviewed 7 tech billionaires to see their AI predictions for. Do YOU agree with the predictions made by these leaders?

 

Job Interview Preparation Tips

17 Oct

The job interview may be the KEY step in the job search process. (First, you write a great resume to secure interviews!) With that in mind, this post tackles job interview preparation tips.

These are a few prior posts on the job interview.   Being Real on a Job Interview!   Be on Your BEST Behavior When Interviewing.   A Graduating B School Student Talks About Her Job Search.

 

Background

According to Hannah Morgan, writing for Savvy Intern:

“The interview is scheduled! You are ecstatic, as you should be. But now what? Begin preparing and practicing! How will you perfectly prepare for the interview? Perhaps you need an interview preparation guide. You’ve already done some preliminary research on the company. But now it’s time to dig deep. The more you know about the firm, its competitors and the overall market, the smarter you’ll appear. Too often people fail to thoroughly prepare the job interview for this specific job at this company. In other words, they tend to treat each interview as generic in nature.”

 

Job Interview Preparation Tips: 10 Steps to Success

Morgan offers a new 10-step guide with job interview preparation tips. To access her full guide, click the image below the tips.

  1. Get a Copy of the Most Current Job Description — What they’ve posted online may not be the full description or most recent version of job requirements. It isn’t unusual for a firm to have a different version of the job description for internal use. It may be more descriptive.”
  2. Prepare a Story for Each of the Job Requirements  — Go through each requirement listed in the job posting and develop an answer for how you meet the requirements.”
  3. Prepare Answers to the Most Common Interview Questions — You shouldn’t sound rehearsed. You should sound natural! Practice!
  4. Craft Your Opening Statement — You can pretty much count on this question. Prepare the best 1-minute response. Answer as if you were asked, why should we hire you.
  5. Research the Company — Look at the company Web site and career page. But don’t stop here. Google the firm and see what news is mentioned.”
  6. Know Something About the Interviewers — Thank goodness for LinkedIn. Go ahead and see where they used to work, what organizations and groups they belong to, and recommendations others have written.”
  7. Prepare Smart Questions — To understand the job and firm, ask questions! So, ask questions to learn expectations, how the team functions, and more.”
  8. Know the Format of the Interview — Will you be meet one-on-one, as a panel, via phone, Skype, or online video, and how long will the scheduled to last?”
  9. Bring Copies of Your Resume for Everyone — Don’t assume everyone will have a copy.”
  10. Know Exact Dates –If you haven’t completed an application, don’t say “see attached resume.” Fully and accurately complete the job application. It is a legal document. Do not lie, exaggerate or embellish.”

 

Job interview preparation tips. Click here to access the 10-step guide with job interview preparation tips.

 

%d bloggers like this: