How to Be More Confident and Motivated

24 Aug

Click the image below to download the FREE book Personal Confidence & Motivation from MTD Training. [Note: A simple login is required. Select working as your option.]

“Do you have the self-belief and confidence to make a difference? Do you ‘just know’ that you’ll succeed no matter what? Do you know what motivates and gets you going? And do you know how to tap into the motivations of other people? In this book, you’ll find the answers to all of these questions and much more besides! You’ll understand how to build your own confidence levels and how to generate confidence in an instant. You’ll then move onto the topic of motivation and you’ll be able to really understand this area of personal development.”

 

 

Best Free Sites to Use in Blogging

23 Aug

One of the reasons the developing a personal, company, or nonprofit blog is so popular is that (a) many sites are available to host blogs for free and (b) these sites typically offer user-friendly free templates to set up and administer the blogs.

Recently, Codeable Magazine identified and described a number of blogging sites. Here are those blogging sites, in alphabetical order:

 
Click the image to read more.


 

The Consumer’s Path to Purchase by Category

22 Aug

We know that consumers shop differently for various goods and services. But we can always learn more.

Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login.

The chart below summarizes the average length of a shopper’s journey (in days) and  the level of involvement accompanying a purchase decision (in other words, how hard the consumer was willing to work to make a purchase decision). Millard Brown concluded that:

“The risk of making the wrong decision is a powerful thing. When a wrong decision could result in significant financial loss or impact personal safety, consumers invest more time and care in the decision-making process. As a result, the average journey length for an auto purchase, for example, is nearly 10 times longer than that of a beauty purchase.”

“A ‘marketer-centric’ approach to budget and resource allocation is often the easiest option. However, by placing the consumer at the center, marketers can tailor budget allocations to the digital touchpoints that drive real consumer action.”

 


 

Are YOU Doing Enough to Build Your Network?

9 Aug

If you are not heavily involved in professional networking, you are probably doing yourself — and your career — a disservice.

Consider these observations from Lindsay Kolowich, writing for HubSpot:

“When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a sea of unknown faces with nametags and cheese plates can be utterly painful.”

According to Kolowich, here are common networking mistakes that people make:

  • “You’re waiting to build your network until you need it most.”
  • “You aren’t keeping up your personal brand.”
  • “You’re afraid to attend networking events by yourself.”
  • “You don’t follow up with personal messages.”
  • “You ask the same questions everyone else is asking.”
  • “You dominate networking conversations.”
  • You’re overeager.”
  • You don’t venture outside your existing network.”
  • “You don’t ask for anything, or you ask for too much.”

Click the image to read a lot more.


 

Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

5 Aug

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.

In the past, it was also an “ambush marketer” (not an official sponsor, but one who tried to appear as one) at the 2012 Summer Olympics. Noel Young reported then that:

“It was one of the most prominent non-sponsors of the Olympics – yet Nike managed to hi-jack the greatest show on earth with an amazing yellow-green neon shoe. The man behind the Volt Shoe was Martin Lotti. The shoe is described in an Ad Age cover story: ‘The beautifully crafted, incandescent kicks that whizzed by on the feet of 400 Olympic athletes, including USA’s Ashton Eaton and Trey Hardee, Great Britain’s Mo Farah, and France’s Renaud Lavillenie.'”

 

For the 2016 Rio Summer Games, Nike is an official sponsor — paying millions of dollars for this privilege.  And to kick off its Olympics advertising, Nike is running the extended-length “Unlimited You” ad shown below during the Opening Ceremonies on August 5.

As Ann-Christine Diaz reports for Advertising Age:

“Nike goes way beyond ‘Just Do It’ in a new spot airing during the Rio Olympics opening ceremony that depicts athletes both unknown and famous in a real-meets-unreal spectacular. The Olympics spot, ‘Unlimited You,’ picks up in the crib of a baby and then onto scenes of athletes struggling on the small stage — an amateur golfer, a young tennis player, a toddler playing basketball in his living room. ‘Star Wars: Force Awakens’ actor Oscar Isaac provides the voice-over, predicting that these folks aren’t going to be newbies forever. ‘All of these athletes are terrible now, but they’ll all do big things one day,’ he says.”

 


 

Women in Business

4 Aug

Here is some value information on this topic:

  • Womenable.com has a large number of infographics. Click here.
  • Gender Equity Index. Click here.
  • State of Women-Owned Businesses. Click here.
  • A One-Women Firm Goes Global. Click here.
  • Women, Especially Women of Color, Fueling Business Startups. Click here.

 

Be on Your BEST Behavior When Interviewing

3 Aug

You probably know that first impressions matter; that’s why you learned to look people in the eye and firmly shake their hands. But the art of successfully interviewing for a job is probably not something that you discussed over the dinner table. Just because you got in the door to interview for a job opportunity and put on a suit doesn’t mean that you’re a shoo-in for a job. There’s an art to a successful interview. Unfortunately, not knowing what to do during this crucial time make the difference in landing the job of your dreams.

Perhaps you know some of what it takes to successfully interview. You’ve likely done a little research on the company—but have you plotted out how you’re going to get to the location? How about questions: Sure, you might meet a human resources contact, but do you have the names of every other person who will be in the room? It never hurts to think through, practice, and make all the right steps in a job interview, and this graphic by Aiken Cloud can help.

 


 

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