2017 Trends in the Way People Access News

28 Jun

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017?

Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed:

“It explores the changing environment around news across countries. The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world. A key focus remains in Europe where we have added Slovakia, Croatia, and Romania for the first time – but we have also added four markets in Asia (Taiwan, Hong Kong, Malaysia, and Singapore) along with three additional Latin American countries (Argentina, Chile, and Mexico).”

 

“This year’s report comes against the backdrop of continuing concerns about how to fund journalism and the relations between news organizations and platforms, but also an intensification in news about the news, driven by attacks on the U.S. media and widespread concern about ‘fake news’. We look at issues of truth and falsehood and trust in this year’s report, where we continue to see big differences between countries and regions.”

 

“We have  focused on two areas: (1) the extent to which people are prepared to pay for news or the different ways journalism might be funded in the future, and (2) understanding more about some of the drivers of low (declining) trust in the media. For the first time, we’ve attempted to measure and visualize relative levels of media polarization across countries and identify a link between media polarization and trust. Another focus has been on the media’s relationship with platforms – in particular how news is discovered and consumed within distributed environments such as social media, search, and online aggregators.”

 

Here is a video overview of the 2017 report, followed by a link to the full 136-slide PDF report.

 

 

 

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Do YOU Understand YOUR Credit Report?

27 Jun

As shoppers and as marketers, we know that an individual’s credit score is very important in determining the rate of interest a person pays for a credit card or loan transaction, how much they are able to buy on credit (the spending limit), etc. An excellent rating is an important guide for both shoppers and buyers. But, do we know how a credit rating is computed?
 
Here is a good video overview from Barclaycard U.S..
 

 

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Tricking Kids into Eating Healthy Veggies

26 Jun

Most parents want their children to eat healthy. But they also know how difficult this can be with resistant kids. So how do we get children to eat healthier?

Here’s one clever way as reported by Alexandra Jardine for Creativity:

“Parents are always trying to find new ways of sneaking vegetables into other food — from zucchini muffins to chopped up carrots in spaghetti sauce. Dutch supermarket chain Plus has come up with its own way — a bottled sauce made with pure beetroot, carrot, and parsnip.”

“JWT Amsterdam co-developed the Super Saus design with Plus, creating a sauce that is both designed appeals to children’s tastes and which offers a kid-friendly design, in which the ingredients are ‘disguised’ as superheroes on the packaging. Priced at 2 euros per bottle, the product is on sale across the more than 250 Plus stores in the Netherlands.”

 

Here is a video synopsis. Do YOU think it ethical for parents to “trick” their kids into eating vegetables (healthy food)?

 

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Will Companies Be Ready for Europe’s General Data Protection Rule?

22 Jun

In the United States, consumer privacy rules are not as strong as they are in other areas of the world. Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback.

As reported by NPR.org:

“The reversal is a victory for ISPs, which have argued that the regulation would put them at a disadvantage compared with so-called edge providers, like Google and Facebook. Those firms are regulated by the Federal Trade Commission and face less stringent requirements. ISPs collect huge amounts of data on the Web sites people visit, including medical, financial, and other personal information. The FCC regulation would have required ISPs to ask permission before selling that information to advertisers and others, a so-called opt-in provision.”

In contrast to the U.S. approach to privacy, Europe has a sweeping new regulation that will take effect in May 2018. It will have an impact on companies based anywhere, including the United States.

Brian Wallace, reporting for CMS Wire, describes the General Data Protection Rule (GDPR), thusly. Be sure to read the material highlighted:

“The European Parliament passed the General Data Protection Rule (GDPR) in April 2016. The law is one of the most sweeping privacy laws protecting citizens ever to be put on the books, and is scheduled to take effect on May 25, 2018. One of the most misunderstood things about this law is that it covers EU citizen data, no matter which country the company using it is located. This means that any company in the world that stores EU citizen protected data has less than a year to come into compliance with the GDPR.“

According to the GDPR’s Web site, “The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy, and to reshape the way organizations across the region approach data privacy. The GDPR protects personal data and sensitive personal data. This includes: sensitive data: name, location, identification numbers, IP address, cookies, RFID info; and sensitive personal data: health data, genetic data, biometric data, racial or ethnic data, political opinions, and sexual orientation.“

 

Take a look at the following infographic from Digital Guardian to learn more! Click the image for a larger version.


 

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Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

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How to Utilize Intelligent Engagement

20 Jun

Despite the many recent advances in enhanced customer service technology, many companies are always looking for better ways to engage their customers and gain more customer loyalty. The latest technology is known as intelligent engagement.

Bold360 is an example of an intelligent engagement service provider. It:

“puts your customer insights to work in real-time, across every channel, at the point of engagement. We named it Bold360 because it gives your business a 360-degree view of your customer and guides your agents to the next best action for that customer, in that moment.”

“The Right Insights at the Right Time — With intelligence gained from previous interactions and data from disparate systems, agents are empowered with real-time customer insights for more contextually relevant interactions. Intelligent Automation that Delights — Not every customer engagement is created equal. Bold360 uses customer profile information to automate routine interactions without sacrificing quality and to automate portions of the agent workflow to deliver the next best action. Channels that Work Together as One — Bold360 provides the digital channels preferred by today’s mobile-first consumers and makes it possible to seamlessly move across self-service and live channels with full context intact.”

 
Take a look at the video below to learn more.


 

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Should Salaries Be Transparent?

19 Jun

This is certainly an explosive topic, with great differences of opinion. For example: Yes — This is part of a more open communication style. No — This invades privacy and can cause dissension among employees. What do YOU think?

Recently, Creative Group (a staffing firm) conducted research on this topic:

“Should professionals’ pay be public knowledge? Employers in the advertising and marketing fields don’t think so, according to new research from staffing firm Creative Group. More than eight in 10 creative executives interviewed (82 percent) said their organization refrains from publicizing employees’ compensation. Of those respondents, 61 percent feel pay transparency would decrease staff morale.”

“Is there an upside to embracing an open salary policy? According to the survey, the top benefits of sharing compensation information openly are increasing productivity (18 percent) and boosting recruitment and retention (17 percent). However, more than one-quarter of executives (27 percent) believe the potential risks outweigh any rewards.”

 

Take a look at the following infographic that summarizes that research findings.


 

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