Fortune Cites 2018 Best 100 Employers

21 Feb

As we have written about the Glassdoor best employer rankings, Fortune’s annual employer rankings bring something different to the table. Hence, today’s post: Fortune Cites 2018 Best 100 Employers . Below, we’ll show why Fortune’s employer rankings are so helpful. So, where do YOU want to work?

But before reading below, take a look at these posts:

 

Fortune Cites 2018 Best 100 Employers

For more than two decades, Fortune has done an annual ranking of U.S. employers. As it notes for its latest ranking:

“100 Best Companies to Work For — Come for the generous sabbaticals, all-expenses-paid trips, or eye-popping bonuses, but stay for the parental leave, visionary management, and sense of purpose. Fortune’s 21st annual list of the country’s greatest places to work truly has something for everyone. And, they’re hiring. More than 315,000 employees provided feedback to determine the winners of the 2018 list.”

What makes Fortune’s rankings distinctive? In compiling its listing, Fortune looks at all of these factors: onsite childcare, onsite fitness/subsidized gym, onsite medical, job sharing,telecommuting, paid sabbaticals, student loan debt repayment, 100% health coverage, compressed work weeks, unlimited sick days, medical facility at all locations, tuition reimbursement, and non-discrimination policy (including sexual orientation).

And here are the top ten for 2018. Click the links to learn more about each company:
  1. Salesforce
  2. Wegmans Food Markets
  3. Ultimate Software
  4. Boston Consulting Group
  5. Edward Jones
  6. Kimpton Hotels & Restaurants
  7. Workday
  8. Genentech
  9. Hyatt
  10. Kimley-Horn

 

To view the entire list of 100, click on the image, At the site, learn all of the ways that you may filter the ranking data.

Fortune Cites 2018 Best 100 Employers
 

Amazon Prime Still Keeps Growing

19 Feb

As we know, Amazon dominates the world of online retailing. And it is a very creative firm.  Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. [Click here to read more.] Also, it leads online retailers in customer service, including returns, Because Amazon Prime is the basis for a lot of the firm’s success, today’s post deals with Amazon Prime still keeps growing.

Clearly, Amazon itself has been a true marketing innovator. Think of its 2018 Super Bowl Ad for Alexa. Many observers chose it as the best commercial during the game.

And we know that Amazon Prime has been a brilliant program. See Amazon Creates Its Own “Prime” Holiday and Amazon Prime: A Loyalty Program That Really Pays Off .

Thus, it is no wonder that Amazon is the largest online retailer. As well as the number two retailer in overall sales (trailing only Walmart).

 

Amazon Prime Still Keeps Growing

As reported by eMarketer:

“New data from Kantar Consulting estimate that an impressive 45% of households in the US are willing to fork over membership fees to Amazon in exchange for the promise of free two-day shipping on eligible items, along with ancillary benefits like access to Amazon’s library of streamable content. That’s a figure Kantar said is equal to about 56.9 million homes.”

And “According to a report from Consumer Intelligence Research Partners (CIRP) released in October 2017, Amazon Prime members spent an average of almost $1,300 per year on the platform, compared with $700 for nonsubscribers.”

Now, take a look at these two charts developed by eMarketer.

 

The Growth of Amazon Prime

Amazon Primes for More

 

Frequency of Purchases via Amazon Prime

Amazon Primes for More
 

Social Media and E-Commerce Interesting Facts

16 Feb

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts.

Previous posts include:

 

We Are Living in a Social World

Thanks to Josh Wardini for authoring this section of today’s post.

Twenty years ago, we were all living in a material world according to Madonna. While that can still be said to be true, the focus has shifted somewhat. It would be more apt to say that we live in a social world now. As a result, if you have a business, marketing these day means more than just offering a few discounts and running promos. These things are still important marketing tools but only when used as a part of social commerce strategy.

Today’s consumers want more out of businesses than just the best prices. They want to engage with a brand and know that they are valued by that brand. Social commerce is a fairly new concept but one that you really have to get right. It’s about having a defined presence on social media, but it encompasses a lot more than that as well. Social commerce makes it as easy as possible for your clients to buy from you – more and more brands are incorporating sales apps into their social media pages.

It’s also about using client data to examine exactly what your clients want and what they might need in future. In essence, it’s about knowing what they want before they do. And, if you get it right, it’s about skyrocketing your sales because you can meet their needs at exactly the right time.

 

An Infographic on Social Media and E-Commerce Interesting Facts

According to 16best.com: As outlined in the infographic below, major social media platforms are becoming more commercial, while eCommerce platforms are becoming more social, and the social commerce trend is gaining in popularity with each passing day.”

 

Social Media and E-Commerce Interesting Facts
 

Consistency Makes Good Customer Experiences Better

15 Feb

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of the customer experience is essential for their loyalty. As a result, customers must be satisfied EVERY TIME they interact with a firm.

According to Forrester:

“Today, there are growing consumer expectations, rising customer churn rates, and more options with lower barriers to switch. Therefore,  a firm’s customer experience (CX) moves to center stage. And CX leaders grow revenue faster than CX laggards. In addition, they drive higher brand preference. Also, they can charge more for their products.”

Before moving to today’s topic, look at these posts:

 

Consistency Makes Good Customer Experiences Better

For this section, we turn to observations by Connie Harrington for Customer Think. First are some insights. Then, we show a few graphics:

“Creating a single standout customer experience (CX) may get a customer’s attention — but does it win their loyalty? Not always. Companies that have made progress along the CX path recognize that delivering consistent experiences across multiple interactions helps fortify customer loyalty. Fostering consistency in experiences is becoming essential as customers use multiple channels to engage with brands.”

 

“According to 2017 research from Forrester, 95% of customers use three or more channels to connect with a company in a single service interaction, with 62% using more than one device. And Accenture research has found that 65% of customers expressed frustration over inconsistent experiences or information presented across channels.”

Consistency Makes Good Customer Experiences Better

Image Source: SlideShare

 

“Today, consumers are more likely to conduct research—and consider multiple brands or products–before making purchases. A recent study found that two-third of customers research products online before shopping for them in a brick-and-mortar store. Over half follow this research online, buy offline process frequently or every time they shop. Many consumers do the reverse as well. In the same study, more than half of surveyed consumers said they will go to a store location to see products in person before buying them online.”

Consistency Makes Good Customer Experiences Better

Image Source: Retail Dive

 

Trust and consistency go hand-in-hand. In fact, McKinsey’s research in the financial found that brands that cultivated the strongest feelings of trust were more likely to deliver consistent customer journeys. Cultivating trust can have far-reaching impacts on a business. According to the Edelman Trust Barometer, when customers trust companies, they are more likely to believe positive information about the company—and the opposite is true for companies they distrust.”

Consistency Makes Good Customer Experiences Better

Image Source: Clear Action CX

 

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