As defined below, such payment systems combine in-store shopping with mobile payments. In recent years, the use of these systems has become more mainstream. As proximity mobile payments come …
Comparing Social Commerce and E-Commerce
With the growing advertising prowess of social platforms, marketing communications have dramatically evolved. Hence, today’s topic. Comparing social commerce and E-commerce.
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Read moreThe State of Digital Advertising in 2021
Through our numerous posts on marketing communications, we have discussed many aspects of that topic. Here, we examine the state of digital advertising in 2021.
An Industry
… Read moreEnhancing YOUR Negotiating Skills
Do you have a tough time speaking up about yourself? Or do you know your proper job level and compensation? Or do you let others outmaneuver you? With this …
Burger King Looking to Keep It More Real
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing artificial ingredients, Burger King, business model, competition, customer expectations, experiential marketing, Keep It Real Meals, MarketWatch, opportunity, planning
Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building …