What Tactics Increase Customer Loyalty

To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]

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What Do Millennials and Seniors Have in Common

As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers.   Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]

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Early Online Impact of GDPR

As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]

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Applying Artificial Intelligence

As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence. For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence Predictions. “With artificial intelligence (AI), a computer acts similar to human learning and decision making. […]

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Disconnect Between Consumers and Companies

Today, there is a big disconnect between consumers and companies with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this. Take a look at these posts for some information on consumer expectations: Changing Customer Experience Expectations Chatbots Perceived Effects on Customer […]

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The Value of Online Surveys: Looking Back and Looking Ahead

Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]

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Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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Value of Shoppers SECOND Purchases

  Gaining and keeping customer loyalty remains a key goal for most firms. In general, loyal shoppers contribute to both higher revenues and higher profit. In today’s post, we examine the value of shoppers second purchases. Why? If we get customers to return at least once, chances increase for turning them into loyal shoppers. First, […]

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Would Members Pay for an Ad-Free Facebook?

  Despite some recent difficulties (click here), Facebook remains a dominant social media platform. It has been affected by privacy issues. Its policies about advertising, And a lack of transparency. Thus, Facebook is studying several new initiatives. One question to ask consumers: Would members pay for an ad-free Facebook experience?  [Would YOU be willing to […]

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Americans Want GDRP-Style Laws

  On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection […]

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