An E-Commerce Analytics Handbook

Analytics enable us to measure how closely we come to reaching our goals across various factors. For example, earlier this year, we reviewed Competitive Analytics for Social Media and

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What Customer Centric SHOULD Really Mean

Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.


They Are Not Always Right:

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Payment Apps Are More Popular Than Ever

Partly due to technological advances. And partly due to COVID-19, payment apps are more popular than ever. Earlier, we looked at the huge success of the forerunner PayPal.



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The Evolving Popularity of the MBA

 For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies

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