One of the biggest marketing decisions that any firm makes is to change its corporate brand, which represents the foundation of its positioning message. So, what do YOU think of …
Read moreFrom YouSendIt to Hightail: What’s in a Name?
Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media B2B, brand, business model, customer expectations, Hightail, identity, planning, product positioning, promotion, trends, trust, video, YouSendIt 1
