The Best Marketing Books of 2014

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions. ALL the best in 2015! 🙂 Amazon, “Best Sellers in Marketing” HubSpot, “15 Business Books Every […]

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Be Better Prepared for Chinese Media

Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media? Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese media: 1. Global news penetrates Chinese media very quickly. “Chinese media follow international media very closely. They’ll pick up stories and translate them on the […]

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Businessweek’s 85 Big Ideas over the Last 85 Years

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and ranked what it believes to be the most important ideas of the past past 85 years. These ideas range from the jet engine (1) to […]

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Owen and Haatchi: A Story for the Holidays

This is an ESPN story about a boy and his dog. But not just any boy, and not just any dog. Together, Owen and Haatchi, with their improbable winning streak and their remarkable bond, are like nothing you have ever seen. Let us all be thankful during this holiday season!! [Note: This video is both […]

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Season’s Greetings :-)

Happy holidays to all. And a healthy new year! As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, Web sites, and even fruitcake. It’s also the […]

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What Are Employers Looking for in Job Candidates?

Are you doing all that you can to excite potential employers? As Tracey Parsons, CEO of  CredHive (a job-credentialing firm), writes for Careerealism, there are several things that employers seek in candidates: Follow instructions — “At my company, we require you to join our database. We only use our own tool to identify talent for […]

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BrandZ 2014 Top Global Brands

Each year, the BrandZ™ Top 100 Most Valuable Global Brands report is produced by Millward Brown on behalf of WPP. The 2014 report “shows that the combined brand value of the world’s most important brands has risen by 12percent to $2.9 trillion. This follows a 7 percent improvement the previous year.” According to the report: […]

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The Components of Personalized Marketing: From A to Z

As we have noted before, customer personalization is an important tactic for marketers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on personalized marketing: “Customers expect it. Technology enables it. Brands who can deliver it are generating huge increases in ROI. Personalization has gone way beyond simply adding […]

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