To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple …Read more
Be Better Prepared for Chinese Media
Evans on Marketing Global Marketing, Marketing Communications, Trends censorship, China, global, media, news, opportunity, planning, promotion, public relations, self branding, tips, trust
Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media?
Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese …Read more
Businessweek’s 85 Big Ideas over the Last 85 Years
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends 85 big ideas, Businessweek, infographic, innovation, trends, video
In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and …Read more
Owen and Haatchi: A Story for the Holidays
Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing Owen and Haatchi, video, YouTube 1
This is an ESPN story about a boy and his dog. But not just any boy, and not just any dog. Together, Owen and Haatchi, with their improbable winning streak …Read more
Season’s Greetings :-)
Happy holidays to all. And a healthy new year!
As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year …Read more