GE Goes Bigger with Big Data. Including Videos!

MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a free login.]: “GE has bet big on the Industrial Internet — the convergence of industrial machines, data, and the Internet. The company is putting sensors on […]

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Another Perspective on the Future of E-Commerce

Because E-commerce is such an important and growing  aspect of business and shopping behavior, we are posting the following informative and interesting infographic from the Chat Shop. To look at some of our prior posts on E-commerce, click here:  1, 2, 3,4, 5. For a larger view, click on the infographic.  

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What Kind of Leader Do You Want to Be?

There are many types of leaders. What kind of leader are you? What kind of leader do you want to be? Take a look at these two YouTube videos, the first by Train in a Day and the second by Tim David for BrainPokes.com. What do YOU think about the leadership styles discussed?     […]

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Tracking Marketing ROI

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI a mystery? You won’t need a detective to solve the case! In this E-book, we’ll […]

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Globally, How Important Is Personal Grooming?

We know that different genders, countries, cultures, and sub-cultures have different views about personal grooming; and they typically act accordingly. Recently, GFK (a firm with more than 13,000 market research experts who provide global insights matched with local market intelligence from more than 100 countries) conducted an in-depth study on personal grooming: “Findings released by […]

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The Evolving Roles of Senior Marketing Executives

As we have posted before (for example, click on one more of these links: 1,  2, 3, 4), a career in Marketing can be quite rewarding. According to Kathryn Gill, writing for Forbes: “CEOs may serve as the public face of  a corporation, but Chief Marketing Officers are responsible for the brand imagery with which […]

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Careers in Business 2016: New Data and Trends

This very valuable post on career planning is updated for 2016. Take a look at the slideshow for hints, trends, and online resources.

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Two Marketing Careers Ranked in Top Four for 2016

As we reported last year (2015), for those with a college degree, CareerBuilder rates multiple Marketing careers quite highly in 2016: Marketing Manager at Number 3 and Sales Manager at Number 4. Take a look at CareerBuilder’s “Top Jobs for 2016” survey: “If finding a new job in 2016 is among your New Year’s resolutions, […]

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How Food Flavors Are Created

The flavors of the foods that we eat often are manipulated by the food producers. This can result in flavors that we love — but that are not naturally available. What do YOU think of this practice? Is it consistent with many consumers quest for healthier, natural foods? Take a look at these two YouTube […]

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Careers in Business 2016: New Data and Trends

In the slideshow presented below, learn about many of the opportunities and challenges facing those interested in a career in a field of business. The latest data from the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook are included.    

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