MIT Sloan Management Review recently featured an article on “GE’s Big Bet on Data and Analytics,” written by Laura Winig. [Please note, access to this article may require a …Read more
Another Perspective on the Future of E-Commerce
Evans on Marketing Distribution, Online Marketing, Trends 6
Because E-commerce is such an important and growing aspect of business and shopping behavior, we are posting the following informative and interesting infographic from the Chat Shop. To look …Read more
What Kind of Leader Do You Want to Be?
Evans on Marketing Careers, Trends BrainPokes, career, good manners, leadership, self branding, Train in a Day, trust, video, YouTube 3
There are many types of leaders. What kind of leader are you? What kind of leader do you want to be?
Take a look at these two YouTube videos, the …Read more
Tracking Marketing ROI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing, Trends analytics, Marketo, measure, metrics, online information, planning, ROI 1
Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web.
Marketo has recently published an E-book titled: Solved …Read more
Globally, How Important Is Personal Grooming?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends consumer research, customer expectations, customer satisfaction, GfK, global, opportunity, personal grooming, planning 9