Improving E-Commerce Results

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends , , , , , , , , , 4

Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity.

Consider these observations from Cent Muruganandam, writing for …

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How to Get Digital Media Right

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , 12

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:

“It’s no longer about traditional or digital. It’s all marketing. Digital marketing …

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Humanizing and Entertaining Ads

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 10

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for …

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The Fascinating Evolution of Blogging

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , , 5

Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions …

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Do Shoppers Really Believe Customer Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , 11

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications.…

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