Improving E-Commerce Results

Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity. Consider these observations from Cent Muruganandam, writing for Business2Community.com and check out the infographic shown below his quote: “You might be astounded to know that there are between 12-24 million E-Commerce websites online. But […]

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How to Get Digital Media Right

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing: “It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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The Fascinating Evolution of Blogging

Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions of posts each day. So, how has the blogosphere evolved over the years? Recently, HubSpot’s Amanda Zantal-Wiener helped us answer this question: “We’ve found that […]

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Do Shoppers Really Believe Customer Reviews?

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications. Let’s look at some research by Trustpilot, a customer review consultant to business.  According to eMarketer: “In early 2016, Trustpilot surveyed 1,132 Internet users ages […]

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GoSpaces, a Free Web Site Builder and E-Commerce Platform

Go Spaces (also known as Spaces) is a rather new Web site designer and host. It has a free design package that “Brings your business online. Get access to 15 free business tools. Branded Space. 3% per transaction + gateway  fees.” It also offers a premium package for $4 per month: “Take your business to […]

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Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

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Americans Don’t Trust Mass Media

Yes, the mass media have been criticized in many quarters for their coverage of the 2016 presidential campaign. But the issue of trust goes far beyond political coverage. It deals more directly with the competition from nontraditional media that has led to (1) more “got you” stories, (2) the quest to be first with a […]

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2016 Most Attractive Employers According to Students Globally

Last week, we posted about the “2016 Most Attractive Employers According to U.S. Students.” Today’s post focuses on Universum’s 2016 survey of college students around the world about the most attractive employers for those interested in business careers. The 2016 rankings are compiled from student surveys in the world’s 12 largest economies: Australia, Brazil, Canada, […]

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Big Leap for Digital Ads

As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising. eMarketer reports that: “It’s no secret advertisers are flocking to […]

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