Improving E-Commerce Results

Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity.

Consider these observations from Cent Muruganandam, writing for

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How to Get Digital Media Right

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:

It’s no longer about traditional or digital. It’s all marketing. Digital marketing

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for

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The Fascinating Evolution of Blogging

Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions

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Do Shoppers Really Believe Customer Reviews?

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications.

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