As we wrote a while back: “We know that firms which act in an ethical manner often benefit financially from their actions. But, what about us individually? Don’t we …
Useful Marketing Research Resources
As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.
To read a few related …
Read moreScams During the COVID-19 Pandemic
During the 2020 holiday shopping season, it is essential for consumers to avoid deceptive marketing practices. That is why we recently wrote about holiday shopping tips. Today, we look at …
Read moreUnderstanding the Psychology of Consumer Spending
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, consumer spending, experiential marketing, Illinois Lending, psychology, straightnorth.com, tips
We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.
Compulsive Shopping: Understanding the Psychology of Consumer Spending
… Read moreA Guide to Happier Remote Working
As we have noted before, remote working arrangements have exploded. And with the expected continuation of the COVID-19 pandemic, many firms already announced that this will go on …