Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
How to Effectively Ask for a Raise
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Given the hot job market right now, it is a good time to increase one’s compensation. But, do you know to effectively ask for a raise?
Before reading below, take …
Read moreThe Role of the Store by 2040
Over the years, we have presented more than 400 posts on shopping, including the evolution of retailing formats. During the pandemic, there have been many negative results for certain …
2021 Smart Holiday Shopping Tips
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Annually, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers purchase the gifts they want. As well as to avoid overspending their budgets. Below, …
Enhancing YOUR Negotiating Skills
Do you have a tough time speaking up about yourself? Or do you know your proper job level and compensation? Or do you let others outmaneuver you? With this …