Tag Archives: tips

A Brand Strategy Roadmap

21 Aug

Here’s a slideshow showing how to utilize a systematic, comprehensive brand roadmap in strategic planning. The slideshow is from Beloved Brands.
 
 

 

SEO FAQs: An Infographic with 16 Tips

1 Aug

For many firms, search engine optimization remains a challenge. After all, it can be hard to land on page one in a Google search.

Consider these observations from SEO Jury:

“When was the last time you checked out page three of Google search results? That’s right – never! The majority of users never even go to page two, let alone beyond that. This is why every Web site owner’s dream is to get to the top of the Google search results.”

“New search engine optimization (SEO) strategies are being developed constantly, and the rules of SEO keep changing. This can make it difficult for those new to SEO to keep up with the developments in this area and figure out what the best SEO strategy for their website is. While the history of SEO starts a while ago, we still see millions of people searching for ‘SEO’ every month, which means that there are still plenty of confusing things about SEO that most users are struggling to understand. This is why we bring you this informative infographic about 16 things we still struggle to understand about SEO.”

 


Presented by SEOjury.co.uk

 

A Social Media Policy for Employees

27 Jul

Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot to be concerned about. In particular: (1) Is the desired company messaging presented consistently? (2) Do employees post anything that may reflect negatively upon their employers?

Recently, Larry Alton (writing for Social Media Examiner) presented these valuable recommendations:

“Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for your employees.”

(1) “Explain Who Can Speak for Your Company on Social Media. Your social media policy needs to explain who can or can’t speak on behalf of the company on social media. For example, Walmart has a strict social media policy that prohibits regular employees from answering customer complaints or questions directed toward the company. Walmart has an official social media team specifically for that purpose. However, not all policies have to be as strict as Walmart’s. In fact, a more relaxed policy can still protect your business and generate trust among your staff and fans. Experienced employees who are passionate about customer service may have solid advice to help customers resolve their concerns.

(2) “Create Detailed Guidelines for Business and Personal Conduct on Social Media. Your social media policy should provide detailed content guidelines for all of your employees who regularly (or occasionally) post on social media as your business. To help employees understand your expectations and create a consistent voice for the business, you can include standard responses to common situations in your policy [such as handling complaints, posting on personal accounts, etc.].”

(3) “Protect Your Employees and Sensitive Business Information. You can’t assume employees know what you consider ‘sensitive information.’ Also, many people share every aspect of their lives on social media. Your policy must clarify what business-related information employees shouldn’t share. You need to prohibit posts that put your business or staff at risk and explain why certain information creates a risk. If you run a coffee shop, for example, information on your opening procedures can be considered sensitive information since someone can use it when looking to steal from or hurt your employees.”

 
Click the image to read more from Alton.


 

How to Better Use Word Press in Blogging

26 Jul

Are you interested in blogging, but have not gotten around to setting one up? Do you have a blog that you would like to make better? If you answer yes to either question, then check out the sources cited below.

 
Click the icon to start a WordPress blog.


 

Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

7 Jul

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired.

Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:”

“This is about following your passion. This is about hope in the face of all odds. This is about hard work that builds a legacy of American business success. This is about building your own personal American Dream.”

 

Click the image to read more.


 

Have YOU Thought About an Infographic Résumé?

6 Jun

It is a very cluttered job marketplace now. Hundreds — if not thousands — of job applicants apply for attractive jobs. So, how you stand out better in a crowd? Think of devising a highly visual infographic résumé.

According to Margaret Magnarelli, writing for Monster.com:

“There’s no question: You’re far more interesting than your résumé lets on. You have an A+ work ethic, an impressive portfolio of skills, and an epic list of accomplishments to your name. You make scintillating water cooler conversation, to boot. Everyone who knows you knows that you’re at the cutting edge of your field. So why are you still sending out résumés that look not so different from the ones your mom and dad sent out 30 years ago?”

“Text-only résumés are yesterday’s news. The infographic or visual résumé — which uses charts, icons, and other graphic design elements to show vs. tell a person’s professional story — is the new darling of the recruiting world. A picture is, after all, worth 1,000 words.”

Click on the image to see several infographic résumé examples from Monster.com.

Click here for the source of this chart.

 

There are many sites that offer FREE infographic résumé templates. Here are a few of them (in no particular order!):

 

Video Tips to Help Improve YOUR Self-Confidence

29 May

Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! 🙂 🙂 🙂 🙂

This first video is to give you a chuckle and psych you up for the other — more serious — videos.
 

 
This next video has been viewed more than 9 million times. And the others have all been viewed several hundred thousand times or more!!!
 

 

 

 

 

 

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