Tag Archives: tips

US News Credit Card Advice for Young Adults

13 Mar

In prior posts, we have studied such aspects of credit as these. What’s in Your Wallet? Cash, Credit Card, Debit Card? Do YOU Understand YOUR Credit Report? And now, we look at credit for young adults. Hence, US News credit card advice for young adults .

US News & World Report is a highly credible source that offers recommendations across a wide range of categories. It even runs a Web site called Rankings & Advice. At that site, education, health, money, travel, cars, and law are covered.


US News Credit Card Advice for Young Adults

Last month, US News reported the results of a survey on credit cards and young adults. And it offers a lot of good advice in such categories as these:

 “U.S. News ran a nationwide survey of 1,427 college students who own credit cards, asking them about their credit card habits and knowledge. The results conveyed that many students don’t have adequate knowledge of credit cards and aren’t currently using best practices needed to build a strong financial foundation.”

Consider these charts.

“Forty-four percent of respondents weren’t educated by their parents or teachers on important topics related to credit usage and management before getting a credit card.”

US News Credit Card Advice for Young Adults

“More than one third of respondents either don’t have an idea of what their credit score is or don’t know what a credit score is.”

US News Credit Card Advice for Young Adults

“46 percent either don’t know what their card’s annual percentage rate is or don’t know what an APR is at all.”

US News Credit Card Advice for Young Adults

“Nearly two thirds of respondents (64 percent) reported that they carried a balance on their card at least once in the last year, with 31 percent reporting that they carried a balance six or more times in the last year.”

US News Credit Card Advice for Young Adults

Now, click on the image below to access US News’ full battery of advice in the areas noted earlier in this section.

US News Credit Card Advice for Young Adults

(HeroImages/Getty Images)


Tips to Get YOUR Dream Job

8 Mar

We’d all like to have a great job. And strong career path prospects. Thus, today we cover tips to get YOUR dream job. See the infographic below.

First, take a look at any of these posts that apply to you. Because of the priority that Evans on Marketing places on career happiness, the posts are all within the past 3 months:

As YOU look ahead, what is your dream job (career)? What are your strengths that will make you a superior candidate for that job? Also, what are the weaknesses that you must work on to become a better job candidate? And what are you doing to minimize these weaknesses? Overcome any complacency that you may possess.


Tips to Get YOUR Dream Job — An Infographic

According to Jack Milgram, writer and blogger:

“In life, enjoying your job is extremely important. And the closer your job is to the one you imagine in your dreams – the better. Some people struggle to find their dream job their whole life. Others get it by a happy accident. There are also those who just do their best and eventually get what they want.”

“Our infographic is going to help you with getting your dream job. You’ll learn how to write a winning resume, gain control over your body language, and ace any job interview. Check it out!”

Click the infographic to see  a larger version.

Overall, what do YOU think are the most important tips in the infographic? What actions will YOU take to enhance your skill set? And better position yourself to get your dream job? [Be sure to be honest with yourself. Don’t overestimate your skills. Be realistic!! Be ready for your next career move.]


Tips to Get YOUR Dream Job -- An Infographic

Data Analytics Can Help Predict Consumer Behavior

8 Feb

As we know, forecasting how consumers will behave is big challenge for marketers. In essence, what are we — as shoppers — going to do in the future? Thus. let’s see how data analytics can help predict consumer behavior.

As described by Techopedia. We extract and sort data to learn and assess behavior and patterns. And techniques vary according to a firm’s requirements.”

At this point, take a look at these prior posts on the topic:


Data Analytics Can Help Predict Consumer Behavior

To better grasp how analytics can help predict behavior, read on.

Because of big data, we have a simpler prediction process. As we noted last year:

“eMarketer published a Big Data Roundup for 2017. And it concluded that ‘Most key goals of marketers are rooted in big data. This includes targeting and customer relations, attribution, and AI. eMarketer has articles, insights, and interviews. To help you understand why and how marketers put these  data sets to work.”

Now, Dot Com Infoway (DCI) produced an analytics infographic. With it, marketers can better use analytics to predict behavior:

“Predicting behavior is a big challenge for marketers worldwide. And though it has always been hard, today it is harder. With consumers exposed to new technologies, products, and even new wants!”

“Thus, the infographic explains the importance of analyzing behavior. And with graphics, it shows behavior of an average online buyer. Along with sites where consumers share feedback. Next, the infographic lists steps in making a purchase. Also, it informs about the  buying behavior process. At the end, it explains predictive modeling.”

To learn more about data analytics, click the infographic. If you do so, you will see lots of good info on this topic. And the read is worth the time!


Data Analytics Can Help Predict Consumer Behavior

2018 Marketing Budget Strategies

30 Jan

Today, we present the second in our three-part series on the marketing budget. This topic merits the detailed coverage. Yesterday, we began with 2018 Marketing Budget Trends. Now, we cover 2018 Marketing Budget Strategies. And we conclude tomorrow with our 2018 Marketing Budget Free Templates.

Consider this observation from Myriam DiGiovanni for The Financial Brand

“You’ve heard the famous quote about marketing budgets before: ‘Half the money I spend on advertising is wasted. The trouble is I don’t know which half.’ This quote is attributed to John Wanamaker, a famous retailer and marketing pioneer from the 1800s. The good news is that Wanamaker believed half his marketing budget actually worked. The bad news is that the problems with marketing attribution persist even today. After all, when your CEO asks for proof that the money spent on marketing is getting results, what can you say?”


2018 Marketing Budget Strategies: Background

Which type of marketing spending gets the biggest bang for the buck (ROI)? In a recent survey of 2,500 digital marketers, respondents reported on what marketing activities generated the best ROI. And this is highlighted in the following chart. Click on it for a more readable version.

2018 Marketing Budget Strategies: Background


Further, consider this from Chis Leon for Web Strategies:

“In a 2017 report from Hanapin Marketing, 75% of respondents expect to increase Google Adwords spending in the next 12 months (more than any other digital channel). Facebook expects to see increased investments by 71% of respondents. Instagram and Twitter, by comparison, expect to see increased investments from less than half of respondents (46% and 21% respectfully). Snapchat was at the bottom of the list, with only 15% of respondents expecting to increase investments into 2018.”

2018 Marketing Budget Strategies: Background


2018 Marketing Budget Strategies: Tips

“It’s never too early to start working on your marketing plan for the upcoming year. [And many firm work on fiscal year.] For B2B and B2C marketers, there are many ways your budget will impact your marketing capabilities and strategy. Use this guide to assess your current marketing practices and discover the marketing methods you may want to introduce in the next year. After all, your budget is likely an untapped resource for your marketing team. And might allow for optimization, integration, and innovation. In any case, use this guide to get a jump start on your 2018 marketing budget and determine what tactics you should incorporate to make the year a successful one.”

Click on the Schmukler link above to read his guide. As we see, it consists of these tips:

  1. Analyze and Benchmark Past Marketing Successes.
  2. Determine 2018 Marketing Goals.
  3. Consider Marketing Channel Options.
  4. Prioritize Your Needs.


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