Better Retaining Customers

  Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction.   Better Retaining Customers Thanks to Justin […]

Read more

Handling Different Kinds of Difficult Customers

  A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]

Read more

Following Proper Social Media Etiquette

Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]

Read more

Avoid Being Scammed

As consumers, we certainly want to avoid being scammed. But, that is not always a simple task. Thus, we present several tips to avoid being deceived. First, take a look at these posts about bad company practices: Are YOU Buying These Scam Products? Professions Perceived as Most Ethical – and Most Unethical World’s Leading Ethical […]

Read more

Job Interview Tips Infographic

The job interview has been a staple of Evans on Marketing posts. Today, we show a job interview tips infographic. Also, take a look at these prior posts: Job Interview Preparation Tips Being Real on a Job Interview! Be on Your BEST Behavior When Interviewing Are You Ready for a Months-Long Job Interview? Why You […]

Read more

Many Companies Remain Unready for GDPR

On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, many firms remain unready for GDPR. In fact, the law was passed in April 2016. What is GDPR? And why do many firms remain unready for […]

Read more

Starting and Finishing Your Work Day

Here’s a good topic for you to consider. Starting and finishing YOUR work day. What you do when first arriving at work? And what do you do when ending your work day? For other good insights, read these two posts. The Evolving Generational Work Place. And Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired.   […]

Read more

How Healthy Is YOUR Lifestyle?

What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy Are We? Perceptions Vs. Reality. And overall health has declined since then. Americans Eat a Lot AND Fast. Thus, we return to this topic again.  […]

Read more

Mobile Marketing Automation Growing Fast

With the rapid rise in mobile media usage, marketers must optimize their automated tools. Thus, today’s topic: mobile marketing automation growing fast. In the discussion, we note mobile media automation (MMA) basics. And we look at MMA’s evolution. Thanks to Jessica Pyykkonen of Ghergich & Co. for suggesting this post. 🙂 Before reading below, check […]

Read more

Write YOUR Own Unique Personal Brand Story

In this new post, we consider how to better write YOUR own unique personal brand story. Self-branding/personal branding is one of our most popular topics. [For example, see 1, 2, and 3.]  As Evans on Marketing has noted before: We have three major challenges in self-branding: (1) We must first understand ourselves and have personal […]

Read more