Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction. Better Retaining Customers Thanks to Justin […]
Read moreHandling Different Kinds of Difficult Customers
A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]
Read moreFollowing Proper Social Media Etiquette
Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]
Read moreAvoid Being Scammed
As consumers, we certainly want to avoid being scammed. But, that is not always a simple task. Thus, we present several tips to avoid being deceived. First, take a look at these posts about bad company practices: Are YOU Buying These Scam Products? Professions Perceived as Most Ethical – and Most Unethical World’s Leading Ethical […]
Read moreJob Interview Tips Infographic
The job interview has been a staple of Evans on Marketing posts. Today, we show a job interview tips infographic. Also, take a look at these prior posts: Job Interview Preparation Tips Being Real on a Job Interview! Be on Your BEST Behavior When Interviewing Are You Ready for a Months-Long Job Interview? Why You […]
Read moreMany Companies Remain Unready for GDPR
On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, many firms remain unready for GDPR. In fact, the law was passed in April 2016. What is GDPR? And why do many firms remain unready for […]
Read moreStarting and Finishing Your Work Day
Here’s a good topic for you to consider. Starting and finishing YOUR work day. What you do when first arriving at work? And what do you do when ending your work day? For other good insights, read these two posts. The Evolving Generational Work Place. And Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired. […]
Read moreHow Healthy Is YOUR Lifestyle?
Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Trends health, infographic, lifestyle, tips, unhealthy
What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy Are We? Perceptions Vs. Reality. And overall health has declined since then. Americans Eat a Lot AND Fast. Thus, we return to this topic again. […]
Read moreMobile Marketing Automation Growing Fast
Evans on Marketing Technology and Marketing, Trends infographic, MMA, mobile marketing automation, mobile media, tips 2
With the rapid rise in mobile media usage, marketers must optimize their automated tools. Thus, today’s topic: mobile marketing automation growing fast. In the discussion, we note mobile media automation (MMA) basics. And we look at MMA’s evolution. Thanks to Jessica Pyykkonen of Ghergich & Co. for suggesting this post. 🙂 Before reading below, check […]
Read moreWrite YOUR Own Unique Personal Brand Story
Evans on Marketing Careers, Marketing Communications, Social and Digital Media brand stories, infographic, personal branding, self branding, tips
In this new post, we consider how to better write YOUR own unique personal brand story. Self-branding/personal branding is one of our most popular topics. [For example, see 1, 2, and 3.] As Evans on Marketing has noted before: We have three major challenges in self-branding: (1) We must first understand ourselves and have personal […]
Read more