Tag Archives: tips

Getting People to Spend More Time on Your Web Page

17 Jan

Consider these observations from Vikas Agrawal, writing for CustomerThink:

“Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds in the past 15 years. From 12 seconds in 2000, last year’s study showed that it is now at 8.25 seconds only, largely due to the advent of smartphones. This is actually a tad shorter compared to the attention span of goldfishes who are clocking in at 9 seconds.”

 

Now, consider the work on infographics by InfobrandZ:

“Pictures speak to us. They convey ideas that spark both our memories and our imaginations. Looking at a picture is indeed like reading a thousand words. More than that, it allows us to visualize relationships in a way that is not possible with words. And in that fact lies the power of Infographic Marketing.”

Self-Branding for Professional Success: An In-Depth Discussion

10 Jan

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”

The first part of the article (pages 1-10) covers the evolution of branding concepts, brand positioning, brand equity, the role of communications (including new media), and corporate branding.

The second part of the article (starting on the bottom of page 10) focuses on such aspects of self-branding as these: the factors impacting one’s professional self-brand, steps in self-branding, personal branding SWOT analysis, a career ladder approach to self-branding, self-brand management and re-invention, and creating and sustaining an online self-brand.

To enhance the discussion, there are several practical and colorful figures that illustrate the keys to superior professional self-branding.

[Click the IN logo at the bottom of the slideshow to access and download a PDF version of the paper.]

 

 

A Customer Service Infographic

9 Jan

Last week, we wrote about one aspect of customer service — the firm’s return policy — and its impact on consumer satisfaction.

Today, we are presenting a broad-based infographic on good customer service that was developed by  Exponential Solutions (The CUBE) Marketing. Thanks to Steve Hashman, one of the company founders, for providing the infographic.
 

 

Best Business Decisions Ever?

19 Dec

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover our MOST popular post ever.

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In 2012, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO of Gazelles) and the editors of Fortune.

As Fortune’s Brian Dumaine said:

“Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business as well. These big decisions are counter-intuitive — they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple’s board bring back Steve Jobs to the company?”

“What motivated Henry Ford to double the wages of his autoworkers, and how did that change the American economy for the next century? Why did Intel decide to spend millions to brand a microchip? The following stories, adapted from the new book The Greatest Business Decisions of All Time, provide the background to these pivotal moments. You’ll learn how these groundbreaking decisions have shaped the thinking of today’s top leaders.”

 
Click the image to read the introduction of the book. [Please note: Since the publication of the original post, Fortune has removed its excerpts. However, the book introduction may be accessed from Amazon. After clicking the book cover below, wait for the pages to fully load; then scroll down to the introduction (which starts at p. 27). It is VERY interesting.]


 
What other “big” business decisions would YOU cite besides those noted?
 

A Personalized Self-Assessment Infographic

15 Dec

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover personal self-assessment.

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No matter the stage in your career (or life), it is imperative that you regularly do a self-assessment. In the infographic below, there is a 20-item self-assessment quiz for you to take.

How do YOU fare on this quiz? What activities do YOU need to modify to improve your career profile? How can YOU be happier? 🙂

 

Not Trying to Keep Scaring You About Online Security, But …

30 Nov

Yes, we at Evans on Marketing have made a number of posts about about online security, privacy, identity theft, and related issues. We’re not really trying to scare you, but we are trying to get you to be more alert and to protect yourself better online. That’s why we we’ve posted several tips, such as: 1, 2, 3 (a short video quiz),  and 4 (video tips).

So, here’s another alert for YOU!!  🙂 

Recently, AV-Test, a nonprofit organization that monitors online security, published its latest report. To grasp the highlights of this report more easily, TechRepublic has summarized what it considers to the top four points made by AV-Test:

  1. “Android is becoming more vulnerable to cybersecurity threats — While the majority of malware deployed in 2015 and 2016 targeted Windows, the most widely-used operating system in the world, Android is increasingly under fire as well. Malware attacks on Android platforms jumped from about 3% in 2015 to nearly 7.5% in 2016. Though it seems like a fairly small percentage jump, it represents an increase of millions of attacks, and marks ‘a significant trend away from Windows and towards Android,’ the report stated.”
  2. “Mac’s security fortress is just an illusion — Many Apple Mac users believe that the devices cannot be infected with a virus—even those using Macs in the enterprise, the report stated. And compared to Windows, the number of malware programs attacking Apple’s Mac platform is tiny: Just 819 malware threats targeted Macs in 2015. [Due to the small percentage of Macs in the marketplace — which remain at a 7.5 percent market share as of the date of this post.] However, that does not mean that these attacks were not serious. Plus, attackers would not need to program a large number of malware applications to obtain data from Mac users, as they rarely have antivirus solutions installed, the report said.” [Is this YOU?]
  3. “The rise of potentially unwanted applications (PUA) — A new cyber risk comes in the form of potentially unwanted applications (PUA), which are deployed by the advertising industry to track personal information on user and movement patterns, and to then display personalized advertising without the consent of the user. PUA represented nearly one-third of the online risks in 2015, the report stated, and are steadily increasing.”
  4. “The top 10 Windows malware of Q1/Q2 2016 — More than 85% of malware attacks occurred on Windows machines in 2015, with that number dropping to 67% in 2016. Some 12 million new Windows malware programs enter the market each month, the report found. Here are the top 10 malware for Windows to keep an eye out for.”


 
Click here to access the full AV-Test report. Click here to access the TechRepublic synopsis.
 

Does Avid Social Media Use Harm Your Career?

22 Nov

Over the years, we have posted a lot about self-branding, the importance of interpersonal communication (especially TALKING!), and similar topics. Last month, we discussedMonotasking Vs. Multitasking,” concluding that monotasking is a lot more effective than multitasking — urban legends aside.

Today’s post focuses on a recent provocative article by Cal Newport for the New York Times, “Quit Social Media. Your Career May Depend on It“:

“Many people should follow me and quit social media. There are many issues with social media, from its corrosion of civic life to its cultural shallowness, but the argument I want to make is more pragmatic: You should quit social media because it can hurt your career.”

“First, interesting opportunities and useful connections are not as scarce as social media proponents claim. In my own professional life, as I improved my standing, I began receiving more interesting opportunities than I could handle. I currently have filters on my Web site aimed at reducing, not increasing, the number of offers and introductions I receive.”

“My second objection concerns the idea that social media is harmless. The ability to concentrate without distraction on hard tasks is increasingly valuable in an complicated economy. Social media weaken this skill because they’re designed to be addictive. The more you use social media in the way it’s designed to be used — throughout your waking hours — the more your brain learns to crave a quick hit of stimulus at the hint of boredom.”

“Third, dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention from producing work that matters and toward convincing the world that you matter. The latter activity is seductive, especially for those raised on this message, but it can be disastrously counterproductive.”

 
Click the image to read more.

Image by David Saracino

Image by David Saracino


 

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