Earlier this year, we discussed marketing strategy readiness for 2021. However, it is critical to also prepare for the long term.
Improve Your Work-from-Home Productivity
Since the start of the COVID-19 pandemic, we have published dozens of posts on remote work. A strong level of such work remains and will continue into the future. …
Handling Our Online Privacy Better
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends experiential marketing, good manners, privacy, tips, trust, Wall Street Journal
Through the years, we have written about privacy issues more than 100 times. Involving both B2C and B2B situations. And we know that matters keep getting worse. Yes, the …
Negotiating Your Starting Salary
Suppose that you are engaged in a job search. Do you know what the typical salary is for the position sought? Do you know how to negotiate for the …
Shopping Smart on Prime Days
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends bad behavior, customer expectations, experiential marketing, Prime Day, third-party sellers, tips, trust, Wall Street Journal
Today and tomorrow, Amazon offers Prime Days, with large sales promised. Joining the shopping frenzy are others such as Walmart and Target. However, shopping smart on Prime Days …