Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum World’s Most Attractive Employers– Business results are […]

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2015 Most Desired Employers by U.S. Business Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys are highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum U.S. Undergraduate Student Survey results are based […]

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Facebook Cracking Down on Access to Data

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step. As reported by  Deepa Seetharaman and Elizabeth Dwoskin for the  Wall Street Journal: “Facebook’s restrictions on its user data, which were announced […]

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Are You Managing Your Passwords Well?

Everyday, millions of Internet accounts around the world are hacked into. Are YOU doing enough to protect yourself? Take a look at these past posts we’ve made: 1, 2, 3, 4 Then, check out these password manager tools recommended by TechRepublic and visit this site to see a video about these tools: Windows Password Key […]

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Know More About Copyright Violations

As we have noted before, copyright violations on the Internet are a big deal (for example, see 1, 2, 3) — and abuses abound where one site uses the copyrighted material of other sites without permission. Recently, Intella Blog published some excellent commentary and an infographic on this topic: “Giving credit to photographers for their […]

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The Keys to Employee Feedback and Motivation

Employees who interface with consumers can have a tremendous impact on the customer experience and customer satisfaction, which even giant firms such as Google have learned. Therefore, employee morale is quite important. As Jeff Fermin reports for Officevibe: “When you go into work, how often are you being given advice or feedback from your management? […]

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Clever Innovations from Entrepreneurs: A Video

Entrepreneurs can be quite inventive. For seven examples, take a look at this YouTube video. It has been viewed more than 3.5 million times!! After viewing the video, what lessons have YOU learned? Which is your favorite product of the seven? Why?    

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Being Ethical in Marketing Research

To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is wrong’) should be followed. This applies both to situations involving company actions that affect the general public, employees, channel members, stockholders, and/or competitors and to situations involving […]

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Lego: Innovation and Sustainability Can Co-Exist

Lego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, […]

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A Nielsen Video on the Asia Pacific Consumer

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.    

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