Small Firms and Social Media: A 2015 Overview

Small businesses are really stepping up their social media activities. This is borne out by a recent survey by Clutch, a consultancy that gathers research and reviews on development, design, and marketing companies: “How are small businesses currently using social media and how can a small business benefit from a social media strategy? In a […]

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Vote in a YouTube Poll: Best Ads of the Past Decade

As it celebrates its 10th anniversary, YouTube is running a reader campaign to vote on the best ads appearing on YouTube over the past decade: “It’s official: Advertising on YouTube has come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As we celebrate our tenth birthday, help us […]

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Toastmaster International’s Speaker of the Year

Toastmasters International “is a world leader in communication and leadership development. Our membership is 313,000 strong. Members improve their speaking and leadership skills by attending one of the 14,650 clubs in 126 countries that make up our global network of meeting locations.” Each year, Toastmasters International has a World Championship of Public Speaking competition. In 2014, […]

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The Growth of the Chief Digital Officer (CDO)

Looking for a career with a lot of long-term potential? Then, consider a career path in the management and/or marketing of the digital arena. This field is exploding across industries and around the globe. In recent years, many companies worldwide have created a new senior job description — Chief Digital Officer (CDO). This is another […]

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A Potpourri of Online Marketing Tools

There are a lot of really good inexpensive marketing tools available that can enhance our strategic and tactical online performance. Damon Nofar, a freelance marketer, has identified ten such tools — as described in the SlideShare presentation below. Here are the URLs for these tools: BuzzSumo — “Analyze what content performs best for any topic […]

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Are You Doing a Good Job of “Courting” Your Customers?

As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated. Consider this observation from Oracle Marketing Cloud: “From the need to meaningfully nurture to the demand to delight and impress at all stages, a lot goes into building the relationships […]

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Do Better in Dealing with Negative Online Reviews

Negative online reviews can have a devastating effect on businesses — unless they are handled properly. Here are some suggestions from Konnecti, a company that helps clients build their online presence.    

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Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube. There are great lessons for us all.    

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The Changing Role of Marketing Leaders

With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing. As Salesforce Marketing Cloud puts it: “Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn […]

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Why Every Business Needs a Blog

According to some pundits, blogs are not as important to businesses as they once were. But we at Evans on Marketing strongly disagree. The following infographic from Big Rock, a domain service company, does a nice job of illustrating the value of blogs to businesses.    

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