The Rise of the Phablet

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. 🙂 ] A phablet is a combination of a phone and […]

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Better Positioning Yourself for a Promotion

We’ve written a lot about the importance of self-branding as part of the career development process. Here are some more tips. These are from Alexia Vernon (a career expert), writing for Careerealism.com, and relate to positioning oneself when seeking a promotion. Vernon offers six hints: Under promise, over deliver Be an intrapreneur Work on your […]

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How We’re Watching Sports Content

All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications for advertisers. According to Nielsen: “In the last 10 years, the available hours of sports programming has increased by 232 percent, according to Nielsen’s 2013 […]

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The Most Popular Social Media for Young People

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research. As reported by eMarketer, a new study by the Intelligence Group found that: “Nearly three-quarters of 14- to 18-year-olds in the U.S. said they used YouTube ‘frequently,’ compared with 60% who said the […]

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