The Rise of the Phablet

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. 🙂 ] A phablet is a combination of a phone and […]

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Better Positioning Yourself for a Promotion

We’ve written a lot about the importance of self-branding as part of the career development process. Here are some more tips. These are from Alexia Vernon (a career expert), writing for Careerealism.com, and relate to positioning oneself when seeking a promotion. Vernon offers six hints: Under promise, over deliver Be an intrapreneur Work on your […]

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How We’re Watching Sports Content

All of our habits and behavior have been affected by the growth of social media. No where is that more apparent than with sports viewership. Clearly, this has major implications for advertisers. According to Nielsen: “In the last 10 years, the available hours of sports programming has increased by 232 percent, according to Nielsen’s 2013 […]

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The Most Popular Social Media for Young People

Social media behavior has been shifting by platform among young people. This phenomenon has been the subject of a lot of research. As reported by eMarketer, a new study by the Intelligence Group found that: “Nearly three-quarters of 14- to 18-year-olds in the U.S. said they used YouTube ‘frequently,’ compared with 60% who said the […]

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Is Whisper(ing) a Good Idea?

Over the past two years, we’ve made about 35 posts related to privacy issues. This remains an important issue and one of great concern to a large number of us. And many companies have listened to our concerns, such as Google Chrome offering an incognito setting. Now, there is another new app, Whisper, that has […]

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Is Facebook’s Acquisition Strategy the Right Approach?

In recent years, Facebook has been in an aggressive acquisition mode. The most famous acquisition — until today — was Instagram in 2012 for $1 billion. Now, Facebook has announced a bid for messaging company WhatsApp for $19 billion. Does this bid make sense. Take a look at this Wall Street Journal chart. Source: Rani […]

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Better Marketing to B2B Customers

We spend so much time on business-to-consumer marketing, that we sometimes underappreciate the importance of business-to-business marketing. The best companies do understand the role of B2B marketing. As Jen Agustin reports for Bizo: “Marketers are realizing that branding is a strategy not just for the Coca-Cola’s and Nike’s of the B2C world. Branding does indeed […]

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Should Marketers Be Climbing the Vine?

Is Vine.co (owned by Twitter) ready to be the next “big thing” in social media? Already, it has generated some changes by competitor Instagram. When it was launched in late January 2013, Vine announced that it “We wanted to make it easier for people to create and share videos from a device we almost always […]

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