Know If a Sale Is Really a Sale

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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2018 Smart Holiday Shopping Tips

Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.

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Are Online Reviews Real Or Fake

  With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]

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No Radio Advertising Is NOT Dead

  Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers see it’s downfall due to streaming.   Reality Check: No Radio Advertising Is NOT Dead According to Krista Garcia for eMarketer:  “Ëven though we increasingly spend time […]

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