2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production

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Don’ts for Businesses Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of

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Great Books to Read in 2017

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU

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Free and Easy!! Build a Better Resume (Take Our Poll)

Are you interested in greatly improving your first resume or in updating your current resume — or just interested in a better-looking resume? If your answer is yes, then check

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Comparing AI Virtual Assistants

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from

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