Recently, we published a six-part series on pricing practices and tips.
Here, in one place ( 🙂 ), are links to each part of the series:
… Read moreMa and Chenault: An Interview with 7 Major Points
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media Alibaba, American Express, career, China, competition, customer expectations, global, Jack Ma, Kenneth Chenault, merchandising, small business, strategy, trends
Meet Pepper: The Humanoid Robot
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Technology and Marketing customer expectations, customer service, experiential marketing, humanoid, Mastercard, MasterPass, opportunity, order fulfillment, Pepper, Pizza Hut, planning, robot, SoftBank Robotics, YouTube 3
As we have noted numerous times over the past few years, technology has been changing the face of business — for both small and large firms. So, are we ready …
Read moreSmall Firms & Pricing: Questions to Consider – Part 6
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing barry berman, competition, customer expectations, information, inventory management, joel evans, planning, pricing, questions, small firm, tips 1
by Joel R. Evans and Barry Berman
In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. How would you…
Read moreSmall Firms & Pricing: Questions to Consider – Part 5
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing barry berman, competition, customer expectations, information, inventory management, joel evans, planning, pricing, questions, small firm, tips 1
by Joel R. Evans and Barry Berman
This is the fifth in our series of six columns on hints for price-setting by small firms. How would you respond to these …
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