How Honest Are YOU?

As consumers, we frequently worry about being cheated through dishonest business practices. So, a good counter balance would be: How honest are we? In summer 2013, Honest Tea, a unit of Coca-Cola Co., “put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C. Overall, its National Honesty Index found that […]

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You’re on the Web: Is Google Paying Attention?

We know that most Web surfers begin their search on Google; and it is tough to get a high search engine ranking in such a competitive environment. And it is only getting tougher. As Grant Simmons,  Director of SEO & Social Product for The Search Agency, writes for Search Engine Watch: “Ten years ago, creating […]

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Is Blogging Right for You?

Blogging can be rewarding in many ways. This is written as we hit post 685 on this blog (and 835 on my other blog on retailing). It can be a great way to connect to people around the world. But, it is time consuming, too. If you are hesitant to become a blogger, here are […]

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Whom Do Consumers Trust?

According to a recent study by Infosys: “Consumers worldwide overwhelmingly will give up private information to get better service from their doctors, bank, and retailers; however, they are very discerning about how, when, and where they share. Today’s digital consumers are complicated, and sometimes skeptical and unsure about how institutions use their data, according to […]

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New Data on Facebook Advertising and Digital Ads Worldwide

This week, eMarketer published two interesting articles, one on Facebook’s growing marketing share of the online global mobile advertising market and the other on the overall trend in mobile advertising. Although Google still has a mammoth share of the online global mobile ad market, Facebook revenues have been growing dramatically.  Click the chart to read […]

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Why Do Web Sites Fail?

According to Mike Volpe, writing for MarketProfs, there are “Three Deadly Reasons Most Web Sites Fail”: “Most Web sites act like an online brochure instead of a thought-leadership resource.” “Most Web sites are one-size fits all instead of dynamic.” “Most Web sites are built for the company, not the customer.” Click the image to read […]

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The JWT Intelligence 2013 Global Anxiety Report

Last month, we posted a video about consumer anxiety around the globe. Now, JWT Intelligence has published a report titled AnxietyIndex 2013 Global Report: “In the latest installment of our research around the levels, intensity, and drivers of anxiety around the world, we surveyed 6,075 adults aged 18-plus across 27 markets in Western Europe (Finland, […]

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How Many Resumes Do You Need?

In today’s highly competitive job marketplace, the answer to this question should almost never be one — unless you find the same exact job descriptions listed for multiple openings. Resumes need to be tailored to specific jobs and companies. So, consider this advice from Dawn Rasmussen (president of Pathfinder Writing and Career Services), writing for […]

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Steve Case: A Comeback from the “Worst Merger Ever”

How about this interesting timeline? CNN report from January 2000: “In a stunning development, America Online Inc. announced plans to acquire Time Warner Inc. for roughly $182 billion in stock and debt Monday, creating a digital media powerhouse with the potential to reach every American in one form or another. With dominating positions in the […]

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The Changing Media Mix for Advertising — Through 2017

We all know that advertising expenditures by media have been — and will continue to — change. Two interesting conclusions can be drawn from new research on the U.S. marketplace by eMarketer: (1) Advertising on digital media is skyrocketing. That is no surprise. (2) For traditional media (except directories and newspapers, whose revenues continue to […]

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