How Honest Are YOU?

As consumers, we frequently worry about being cheated through dishonest business practices. So, a good counter balance would be: How honest are we? In summer 2013, Honest Tea, a unit of Coca-Cola Co., “put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C. Overall, its National Honesty Index found that […]

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You’re on the Web: Is Google Paying Attention?

We know that most Web surfers begin their search on Google; and it is tough to get a high search engine ranking in such a competitive environment. And it is only getting tougher. As Grant Simmons,  Director of SEO & Social Product for The Search Agency, writes for Search Engine Watch: “Ten years ago, creating […]

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Is Blogging Right for You?

Blogging can be rewarding in many ways. This is written as we hit post 685 on this blog (and 835 on my other blog on retailing). It can be a great way to connect to people around the world. But, it is time consuming, too. If you are hesitant to become a blogger, here are […]

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Whom Do Consumers Trust?

According to a recent study by Infosys: “Consumers worldwide overwhelmingly will give up private information to get better service from their doctors, bank, and retailers; however, they are very discerning about how, when, and where they share. Today’s digital consumers are complicated, and sometimes skeptical and unsure about how institutions use their data, according to […]

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