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2017 Marketing Hall of Fame Inductee: Gary Briggs

14 Jun

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements:

“The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate CMOs or VPs of Marketing; agency marketers — advertising, branding, research etc.; or  academics, journalists, and other marketing experts. Nominees must have been in the marketing profession for at least 10 years and be a current marketing practitioner. Our primary focus is on, but not limited to, the U.S. The Marketing Hall of Fame Judging Panel is an exclusive group of CEO’s and thought leaders. Judges review and vote on the short list of finalists. We’re pleased to have this distinguished panel of experts involved in the inductee voting process.

“This year’s inductees are Gary Briggs, Vice-President, Chief Marketing Officer, Facebook; Jon Iwata, Senior Vice-President, Marketing and Communications, IBM; Jim Stengel, former Global Marketing Officer, Procter & Gamble and President/CEO, The Jim Stengel Company, and Jerry Wind, Ph.D., Professor of Marketing, The Wharton School.”

 

Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 

 

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Have YOU Thought About an Infographic Résumé?

6 Jun

It is a very cluttered job marketplace now. Hundreds — if not thousands — of job applicants apply for attractive jobs. So, how you stand out better in a crowd? Think of devising a highly visual infographic résumé.

According to Margaret Magnarelli, writing for Monster.com:

“There’s no question: You’re far more interesting than your résumé lets on. You have an A+ work ethic, an impressive portfolio of skills, and an epic list of accomplishments to your name. You make scintillating water cooler conversation, to boot. Everyone who knows you knows that you’re at the cutting edge of your field. So why are you still sending out résumés that look not so different from the ones your mom and dad sent out 30 years ago?”

“Text-only résumés are yesterday’s news. The infographic or visual résumé — which uses charts, icons, and other graphic design elements to show vs. tell a person’s professional story — is the new darling of the recruiting world. A picture is, after all, worth 1,000 words.”

Click on the image to see several infographic résumé examples from Monster.com.

Click here for the source of this chart.

 

There are many sites that offer FREE infographic résumé templates. Here are a few of them (in no particular order!):

 

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Important New Report on 2017 Internet Trends

5 Jun

For more than two decades, Kleiner Perkins Caufield & Byers (KPCB) has produced a comprehensive annual Internet Trends Report.

The latest report was introduced at the Code Conference in Rancho Palos Verdes, California, on May 31, 2017: “The annual report compiles and analyzes data from a wide range of sources, providing insights on the state of the Internet Economy. The slideshow deck covers a broad array of topics, including global Internet user trends, advertising and E-commerce, gaming, online media, digital health, and much, much more. This guide is intended to highlight some of the key topics of discussion in this year’s edition – and to help media navigate the report.”

Thanks to KPCB for making this 355-page slideshow available through Slide Share.
 

 

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iPhone 7 2017 Prices Around the Globe

31 May

To paraphrase our 2016 iPhone pricing post:  Do you — or someone you know — own an iPhone 7? If yes, what price did you pay? We know that in the USA, service providers are not providing heavily discounted smartphones the way they used to with the formerly standard two-year contract. Nonetheless, smartphone prices still vary by provider and by deal.

With the above in mind, how do current average prices of the iPhone 7 vary around the world? As Felix Richter reports for Statista:

“The iPhone is not exactly cheap in the United States, but considering the prices that Apple fans have to pay in other parts of the world, the roughly $815 (depending on local sales taxes) that Americans have to shell out for an iPhone 7 (128 GB) seem like a regular bargain. According to the latest issue of Deutsche Bank’s ‘Mapping the World’s Prices’ report [PDF], the iPhone 7 costs $1,200 in Turkey, making it the most expensive place for Apple fans. Taking into account that Turkey’s GDP per capita ($9,317 according to the IMF) is less than one-sixth of that of the United States ($57,294) highlights how much of a luxury item Apple’s flagship phone really is for Turkish consumers.”

“While Apple has always been a producer of high-end devices, the iPhone’s price has recently become more of a problem with respect to the company’s overseas success. With dozens of Android devices available at a fraction of the iPhone’s price, even the appeal of the Apple brand may no longer be enough to win over emerging market customers.”

 


You will find more statistics at Statista.
 

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GREAT YouTube Videos: Learn More About AI

23 May

For organizations of any type, artificial intelligence (AI) promises to be the next big thing. What is AI? According to Webopedia: “Artificial intelligence is the branch of computer science concerned with making computers behave like humans. The term was coined in 1956 by John McCarthy at the Massachusetts Institute of Technology.” However, AI is only now really coming into its own!!!

Webopedia notes that “Research associated with artificial intelligence is highly technical and specialized. The core problems of artificial intelligence include programming computers for certain traits such as:

  • Knowledge
  • Reasoning
  • Problem solving
  • Perception
  • Learning
  • Planning
  • Ability to manipulate and move objects”

 

Here are EIGHT YouTube videos to give you a better perspective on the current state of  artificial intelligence.
 

 

 

 

 

 

 

 

 

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The Transformation of Logistics

17 May

Logistics is a key factor in determining a company’s success, since it impacts on delivery times, inventory levels, sales levels, and customer satisfaction. As a definition, logistics encompasses the activities concerned with efficiently delivering raw materials, parts, semi-finished items, and finished products to designated places, at designated times, and in proper condition.

It may be undertaken by any member of a distribution channel, from producer to consumer. Logistics involves such functions as customer service, shipping, warehousing, inventory control, private trucking-fleet operations, packaging, receiving, materials handling, and plant, warehouse, and store location planning.

In recent years, due to the advances in technology and the growth of Internet transactions, logistics has been undergoing a rapid transformation. According to 2Flow (an Irish outsourced logistics solutions provider):

“Digital developments have provoked a transformation in what consumers expect from their product/service providers. These progressions have effected all aspects of professional business – in particular, the logistics industry. Over the past number of years, logistics professionals have made the shift onto digital platforms so that they can monitor and expand their operations. We created this infographic that outlines some of the biggest and most prominent trends within the logistics industry. Let’s take a look!”

 

Click the image for a larger version of the infographic.


 

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Do YOU Understand the Multicultural Millennial?

16 May

As with other age-based groups, such as baby boomers, the diversity of millennials is often underappreciated. For example, U.S. baby boomers are all those born between 1946 and 1964. This group is certainly NOT homogeneous. The oldest baby boomers turn 71 this year, with most of them living in retirement as empty nesters. The youngest baby boomers turn 53 this year, with most of them active in the workforce and with many of them having 18-to-25 year olds living at home.

Likewise, today’s generation of millennials (those born between 1981 and 2000) is not homogeneous — an important concept for marketing strategies. Millennials are not one-size-fits-all! One way of better classifying millennials is to study their backgrounds.

According to Roger Roman, reporting for Push C&M:

“The millennial generation in the U.S. is now 75 million strong. Like any generation, millennials are not homogeneous, as the group includes consumers from a wide range of ages and ethnic backgrounds. Notably, 42% of U.S. millennials are people of African-American, Asian-American, and Hispanic heritage.”

“Multicultural millennials are carving their own paths forward in several ways: They are bridging gaps between their own generation and others, and they are bridging gaps between their birth cultures and others. This group’s comfort in different scenarios and cultures creates a virtual ‘multiplier effect,’ a key distinction from non-Hispanic white millennials.”

 

Here is an informative infographic from PUSH C&M for marketers to consider.


 

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