Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction. Better Retaining Customers Thanks to Justin […]
Read moreAre Americans Shopaholics?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends compulsive, infographic, Josh Wardini, shopaholic, shopping, shopping addiction
Last week, we looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see. An Infographic Look: Are Americans Shopaholics? Thanks to Josh Wardini for authoring this section of today’s post. “You think ‘shop […]
Read moreHandling Different Kinds of Difficult Customers
A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read morePositivity Beats Negativity
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends infographic, negativity, positivity, psychology
For most of us, we realize that positivity beats negativity in our lives. That seems obvious. But it may be tough to have our positive feelings drown out our negative ones. In particular, our results may depend on our personality, social interactions, and the situation. Consider: Are YOU Focused Enough? Insightful Self-Branding Advice Free […]
Read moreMemorial Day 2018
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Trends Memorial Day, remembrance, travel, veterans
As is the case every year, Memorial Day 2018 promises to be a special day. First, Monday May 28 involves solemn reflection about the millions of U.S. veterans who have been lost in combat over the years. Second, Memorial Day Weekend is the unofficial start of summer. And lots of people travel. In turn, travel […]
Read moreMobile Ads Keep on Booming in 2018
In 2015, we wrote about how Mobile Internet Advertising Was Booming. What’s happened since then? In today’s post, we examine how mobile ads keep on booming in 2018. The trend in mobile advertising is certainly not surprising, given the growth of mobile E-commerce. As we reported earlier in 2018: “In 2014, retail E-commerce sales worldwide […]
Read moreHottest Social Media Marketing Tools
What are the hottest social media marketing tools today? Given the importance of social media marketing, addressing that question is imperative. And the topic of this post. To see prior posts on social media marketing, click on the following: More Social Media Marketing Tips Building Social Media Marketing Strategies Best Times to Post to Social […]
Read moreData Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]
Read moreTime Spent Reading Popular Business Books
Evans on Marketing Marketing Communications, Trends business books, GetVoIP, infographic, reading time
In a prior post, we cited the Best Business Books to Read in 2018. Today, we examine the time spent reading popular business books. In particular, how long would it take you to read various books? Drew Page of Siege Media serves as our guest blogger. Drew provides the content. The infographic comes from GetVoIP. […]
Read more