Earlier this year, we discussed marketing strategy readiness for 2021. However, it is critical to also prepare for the long term.
Last year, the Advertising Age 2020 Leading National Advertisers report indicated the problems the industry faced due to the pandemic. Thankfully, the Leading National Advertisers 2021 report is much stronger.…Read more
As we know, customer satisfaction/dissatisfaction plays a huge role in repeat purchase behavior. But a central question continues to be why consumers cancel companies,