Personalizing Your E-Mail Efforts

Despite the popularity of texting, Facebook Messenger, and other newer tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts.   Tips for Personalizing Your E-Mail Efforts In an era with so much competition, companies need […]

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Interesting Facts Online Versus Offline Commerce

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today’s post. And to Shopping.fm for the infographic. “With the dawn of the Internet, E-commerce retailers […]

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What Do Millennials and Seniors Have in Common

As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers.   Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]

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Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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Value of Shoppers SECOND Purchases

  Gaining and keeping customer loyalty remains a key goal for most firms. In general, loyal shoppers contribute to both higher revenues and higher profit. In today’s post, we examine the value of shoppers second purchases. Why? If we get customers to return at least once, chances increase for turning them into loyal shoppers. First, […]

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Would Members Pay for an Ad-Free Facebook?

  Despite some recent difficulties (click here), Facebook remains a dominant social media platform. It has been affected by privacy issues. Its policies about advertising, And a lack of transparency. Thus, Facebook is studying several new initiatives. One question to ask consumers: Would members pay for an ad-free Facebook experience?  [Would YOU be willing to […]

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Advertising Media Still Shifting

As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising —  U.S. B2B Digital Advertising Spending Trends —  A Timeline on Advertising’s History In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right? […]

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Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]

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Better Retaining Customers

  Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction.   Better Retaining Customers Thanks to Justin […]

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Are Americans Shopaholics?

  Last week, we looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see.   An Infographic Look: Are Americans Shopaholics? Thanks to Josh Wardini for authoring this section of today’s post. “You think ‘shop […]

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