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An Oracle Infographic on the Internet of Things

5 Jul

With the rapid advancement of technology around the globe — and our expanded use of connected devices — the Internet of Things (IoT) is here in full force, and major IT companies are acting accordingly in expanding their client offerings.

But for those who are unfamiliar with or unsure about the concept, what exactly is the Internet of Things? According to TechTarget:

“The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.”

 
Here is an interesting infographic on the IoT and its importance from B2B giant Oracle.

 

The Fast-Growing Era of Tailored Ads by Country

30 Jun

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.
 

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.


 

From the India YouTube Channel: The new limited edition KFC Watt A Box will not only fill you up but also your smartphone.


 

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.


 

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!


 

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]


 

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 


 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers , dark burn. [This ad is in Thai.]

 

When Are Small Data Best Used?

29 Jun

Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are  easier to collect and analyze. [For example, see 1.]

Nonetheless, there still remain many instances when “small data” can be quite useful.

Consider these observations from Jessica Stillman, writing for Inc.:

“Ask Google how many people are searching for the term ‘big data’ and you’ll get a graph that resembles a steep mountainside. The concept has become incredibly hot over the last few years and it shows no signs of cooling anytime soon. And why not? Every day, our devices spew out an incredible amount of data on our behavior, preferences, and relationships. What could be wrong with our newfound obsession with combing through numbers for profit-boosting insights and previously unnoticed correlations?”

“The trouble according to Martin Lindstrom, author of Small Data: The Tiny Clues That Uncover Huge Trends, is when we overuse data to the point that we forget to actually talk to people. In an interview with Knowledge@Wharton, Lindstrom argues that what he terms ‘small data,’ i.e. face-to-face conversations with actual, real-life customers often in their own homes, is a more reliable source of great business ideas than massive databases and sophisticated number crunching. ‘I think it’s fair to say if you take the top 100 biggest innovations of our time, perhaps around 60 percent to 65 percent are really based on Small Data,’ Lindstrom claims, citing breakthroughs ranging from the idea for Snapchat to the resurgence of Lego as examples of the fruits of small data.”

 
Click the clever image to read more from Stillman.

CREDIT: Getty Images

 

Multimedia View of 2016 Most Valuable Global Brands

27 Jun

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight.

When you have finished looking over all of these materials, click here for a fun quiz.

 

The infographic reveals a lot of information about the 2016 report in an easy-to-read format. Click the image for a larger version.


 

The full 2016 report (141 pages) may be accessed by clicking on the image.


 

Here is a video on the fastest-rising brands.


 

Other information about global brands:

 

Expert Insights on Auto Industry Disruptions

22 Jun

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help automotive leaders in business build a better working world.”

Below is a six-minute video seminar — featuring Julia Steyn, General Motors head of urban mobility and Dr. Chris Borroni-Bird, Qualcomm vice-president of strategic development). They focus on the factors causing disruption in the auto industry and how automakers can evolve given the trend toward mobility.
 
 

 

TV Interview on Database Marketing

21 Jun

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.
 

 

Twitter Turns to Emojis to Boost Business

16 Jun

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon.

As George Slefo reports for Advertising Age:

“Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move precedes World Emoji Day [which is on July 17].”

“Advertisers can target consumers who have tweeted or engaged with tweets that feature emojis. Thus, someone in Chicago who tweets a pizza emoji can be targeted by a local restaurant to come in for a slice of deep dish.”

“More than 110 billion emojis have been tweeted since 2014, according to Twitter, which says they can signal a person’s mood or mindset.”

 
Click the emojis’ image to read more.


 

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