Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
The Latest Info on Women in Business
In August 2021, we discussed new data on women in marketing careers. Now, we take a broader view and examine the latest info on women in business.
Besides …
Read moreHow to Effectively Ask for a Raise
Evans on Marketing Careers, Marketing Communications, Trends experiential marketing, how to ask for a raise, opportunity, planning, podcast, self branding, tips, Wall Street Journal
Given the hot job market right now, it is a good time to increase one’s compensation. But, do you know to effectively ask for a raise?
Before reading below, take …
Read moreTim Cook Benefited from Apple’s Excellent 2021
It was only in August 2020 that Apple reached a $2 trillion market capitalization. Now, it keeps hovering around $3 trillion as a market cap. Along with the Apple …
The 2021 Top 250 Best-Managed Firms
Last week, we presented the first of a two-part series on best-managed companies. Now, we look at the 2021 top 250 best-managed firms.