Archive | Trends RSS feed for this section

Social Media and E-Commerce Interesting Facts

16 Feb

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts.

Previous posts include:

 

We Are Living in a Social World

Thanks to Josh Wardini for authoring this section of today’s post.

Twenty years ago, we were all living in a material world according to Madonna. While that can still be said to be true, the focus has shifted somewhat. It would be more apt to say that we live in a social world now. As a result, if you have a business, marketing these day means more than just offering a few discounts and running promos. These things are still important marketing tools but only when used as a part of social commerce strategy.

Today’s consumers want more out of businesses than just the best prices. They want to engage with a brand and know that they are valued by that brand. Social commerce is a fairly new concept but one that you really have to get right. It’s about having a defined presence on social media, but it encompasses a lot more than that as well. Social commerce makes it as easy as possible for your clients to buy from you – more and more brands are incorporating sales apps into their social media pages.

It’s also about using client data to examine exactly what your clients want and what they might need in future. In essence, it’s about knowing what they want before they do. And, if you get it right, it’s about skyrocketing your sales because you can meet their needs at exactly the right time.

 

An Infographic on Social Media and E-Commerce Interesting Facts

According to 16best.com: As outlined in the infographic below, major social media platforms are becoming more commercial, while eCommerce platforms are becoming more social, and the social commerce trend is gaining in popularity with each passing day.”

 

Social Media and E-Commerce Interesting Facts
 

Consistency Makes Good Customer Experiences Better

15 Feb

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of the customer experience is essential for their loyalty. As a result, customers must be satisfied EVERY TIME they interact with a firm.

According to Forrester:

“Today, there are growing consumer expectations, rising customer churn rates, and more options with lower barriers to switch. Therefore,  a firm’s customer experience (CX) moves to center stage. And CX leaders grow revenue faster than CX laggards. In addition, they drive higher brand preference. Also, they can charge more for their products.”

Before moving to today’s topic, look at these posts:

 

Consistency Makes Good Customer Experiences Better

For this section, we turn to observations by Connie Harrington for Customer Think. First are some insights. Then, we show a few graphics:

“Creating a single standout customer experience (CX) may get a customer’s attention — but does it win their loyalty? Not always. Companies that have made progress along the CX path recognize that delivering consistent experiences across multiple interactions helps fortify customer loyalty. Fostering consistency in experiences is becoming essential as customers use multiple channels to engage with brands.”

 

“According to 2017 research from Forrester, 95% of customers use three or more channels to connect with a company in a single service interaction, with 62% using more than one device. And Accenture research has found that 65% of customers expressed frustration over inconsistent experiences or information presented across channels.”

Consistency Makes Good Customer Experiences Better

Image Source: SlideShare

 

“Today, consumers are more likely to conduct research—and consider multiple brands or products–before making purchases. A recent study found that two-third of customers research products online before shopping for them in a brick-and-mortar store. Over half follow this research online, buy offline process frequently or every time they shop. Many consumers do the reverse as well. In the same study, more than half of surveyed consumers said they will go to a store location to see products in person before buying them online.”

Consistency Makes Good Customer Experiences Better

Image Source: Retail Dive

 

Trust and consistency go hand-in-hand. In fact, McKinsey’s research in the financial found that brands that cultivated the strongest feelings of trust were more likely to deliver consistent customer journeys. Cultivating trust can have far-reaching impacts on a business. According to the Edelman Trust Barometer, when customers trust companies, they are more likely to believe positive information about the company—and the opposite is true for companies they distrust.”

Consistency Makes Good Customer Experiences Better

Image Source: Clear Action CX

 

Plan Ahead: Take This Career Quiz

13 Feb

Where do see YOUR future career path over the next several years? Plan Ahead: Take This Career Quiz .

 

Plan Ahead: Take This Career Quiz

To assist in planning your career future, HubSpot devised a short, simple quiz. And based it on these factors:

“To help you plan confidently for your next five years, HubSpot has launched a brand new career assessment called The Next Five. Tell us your interests, strengths, and working style, and we’ll help you identify a next step that’s right for your long-term professional goals. Here are the five steps to this career quiz and some initial questions to ask yourself when deciding where to go in your career.”

 

Click the image to go right to the quiz. Then, answer the questions. And see what is recommended for YOU.

Plan Ahead: Take This Career Quiz -- What Do YOU Want to Do
 

Where Do See YOUR Future Career Path

12 Feb

So, how often do you think about this? Where do see YOUR future career path over the next several years? For many of us, we think about it often. While for others, we think about it sometimes. Yet, almost no one answers that they never think about it.

With this in mind, today’s post presents a quiz on this topic. And you can access it below.

 

Background: Where Do See YOUR Future Career Path

Whenever you do a personal SWOT analysis, your future career path must be considered. Because you need to ready for the future. Whether you stay at your current firm. Or decide to move on. Be prepared with a plan a, a plan b, and even a plan c in preparing for future future.

To begin, review these posts:

 

A Quiz: Where Do See YOUR Future Career Path

To assist in planning your career future, HubSpot devised a short, simple quiz. And based it on these factors:

“To help you plan confidently for your next five years, HubSpot has launched a brand new career assessment called The Next Five. Tell us your interests, strengths, and working style, and we’ll help you identify a next step that’s right for your long-term professional goals. Here are the five steps to this career quiz and some initial questions to ask yourself when deciding where to go in your career:

  1. Work Environment
  2. Work Challenges
  3. Happiness Level
  4. Skills
  5. Goals”

Click the image to go right to the quiz. Then, answer the questions. And see what is recommended for YOU.

Where Do See YOUR Future Career Path -- A Quiz

 

%d bloggers like this: