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Millennials, Generation Z Greatly Differ

8 Dec

Who Are Millennials and Gen Z?

As this post discusses, Millennials, Generation Z differ greatly.

Millennials represent the largest U.S. population group. And that makes them attractive for business. According to Pew Research: “They have topped Baby Boomers. Now, Millennials, ages 18-34 in 2015, number 75+ million.” Marketers appeal to millennials through brands (led by Apple). And firms know multicultural millennials are important.

In contrast, Generation Z is younger. As Wikipedia reports: “Generation Z refers to those born after Millennials. There is no exact range of birth dates. And some sources start Gen Z at the mid or late 1990s. Or from the mid 2000s to today.”

 

Millennials, Generation Z Greatly Differ: So Should Marketing

Yes, the age gap may be narrow. Yet, Millennials and Gen Z differ in attitudes and behavior.

Thus, consider eight differences identified by Ryan Jenkins, writing for Inc.:

  1. “Realistic vs Optimistic. 77% of Gen Z expect to work harder than prior generations. Yet, Millennials became optimistic. They grew up during prosperity and opportunity.”
  2. Independent vs. Collaborative. 71% of Gen Z believe if you want it done right, do it yourself.’ In contrast, Millennials would opt for more collaboration.”
  3. Digital Natives vs Digital Pioneers. 40% of Gen Z say working Wi-Fi is more important to them than working bathrooms. Millennials were pioneers in the digital age.”
  4. Private vs Public. 70% of Gen Z would rather share personal data with their pet than their boss. As digital pioneers, Millennials used social media to express thoughts, opinions, and life events.”
  5. Face-to-Face vs Digital-Only. 74% of Gen Z prefer to communicate face-to-face. Millennials pioneered many digital communication tools that are less personable.
  6. On-Demand Learning vs Formally Educated. 77% of Gen Z say there are other ways to get a good education than going to college. And Millennials question if their large student debt was worth it.”
  7. Role-Hopping vs Job-Hopping. 75% of Gen Z would like multiple roles within one place of employment. Millennials have little patience for stagnation, especially with their careers.”
  8. Global Citizen vs Global Spectator. 58% of adults worldwide ages 35+ agree. ‘Kids today have more in common with global peers than with adults at home.’ Millennials were the first global generation. They shared similar traits and values across borders. And they viewed global events in real-time. However, Gen Z interacts with global peers more than any other generation.”

Click the image to read more from Jenkins.

Millennials, Generation Z differ greatly.

 

Millennials, Generation Z Greatly Differ: Further Resources

Because of the interest in these generations, here are more resources:

Millennials

Generation Z

 

Let’s finish this topic with an infographic from Silver Door Apartments.

Millennials, Generation Z Greatly Differ. An infographic.

 

World’s Leading Ethical Companies 2017

21 Nov

Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the firm is not.  As a result, ethical behavior is a must. Thus, this post focuses on the world’s leading ethical companies 2017.

Each year, Ethisphere® Institute honors the world’s most ethical companies. In addition, it offers insights:

“Ethisphere honors companies who recognize their role in society. They influence and drive positive change in the business community. And societies worldwide. These firms know their actions affect employees, investors, customers, and others. In addition, they integrity is the underpinning of decisions.”

Click the links to see Ethisphere’s prior two rankings:   2016: World’s Most Ethical Firms .   2015: World’s Most Ethical Companies.

 

 

World’s Leading Ethical Companies 2017

For 2017, Ethisphere honorees represent 5 continents, 19 countries, and 52 industries. Thirteen firms are 11-time honorees. And 8 firms are first-time honorees.

Ethisphere honors companies

“that excel in three areas. (1) They promote ethical business standards and practices from within. (2) These standards enable managers and employees to make good choices. (3) They shape future industry standards with tomorrow’s best practices today. Honorees tend to outperform others financially. And this connects good ethical practices and performance.”

Although ethical honorees come from 19 countries, U.S. firms dominate. In fact, U.S. companies account for 75 of the 100 firms. France and Britain tie for second with three firms each.

To see the full list of 100 firms, click the image that appears below. The list sorts companies in alphabetical order. Then, to read insights on ethical performance, click “Download here.” Note: Complete a free login to download the insights.

 

World's Leading Ethical Companies 2017. Ethisphere rankings
 

Smart Holiday Shopping 2017

20 Nov

In Case You Missed This Valuable Post

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

Smart Holiday Shopping 2017

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.

Every year, Evans on Marketing offers a list of holiday shopping tips. Smart Holiday Shopping 2017. Look at the infographic.
 

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