Americans Want GDRP-Style Laws

  On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection […]

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Do Not Lose the Human Touch

As we noted last week, more and more companies are turning to technology-based consumer interactions. While doing so, these firms need to follow this advice.  Do not lose the human touch. A careful balance of human and non-human interactions will work best.   Marketing Caveat: Do Not Lose the Human Touch Recently, McKinsey’s Christopher Angevine, […]

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Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]

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Chatbots Perceived Effects on Customer Service

  As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are shoppers with chatbots? To learn more about chatbots, look at these posts: Changing Customer […]

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Macy’s Social Media Superstars

Obviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and […]

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Fourth of July Fascinating Facts

As we posted last year, the Fourth of July holiday remains a big deal. Below are two infographics on Fourth of July fascinating facts. What will YOU do this Year? PLEASE BE SAFE. Drive carefully. Be careful with fireworks. And do not overeat.   Infographics with Fourth of July Fascinating Facts From WalletHub: “Fireworks and […]

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Mobile Marketing Facts

As we have noted multiple times, mobile marketing is booming. See, for example, these posts. Mobile Ads Keep on Booming in 2018. Mobile Drives E-Commerce Globally. Mobile Ads Keep on Booming in 2018. Today, we look at 104 mobile marketing facts. Yes, 104 facts!! 🙂   104 Mobile Marketing Facts Thanks to Josh Wardini for authoring […]

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