The State of Social Media by Altimeter Group

Check out this informative slideshow from Altimeter Group: “The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media […]

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Do You Have A Strong Personal Brand?

As we have discussed before (also click here), creating a strong personal brand is one of the most important things that you can do for getting a job and advancing in your career. So, if you have not taken this seriously yet, you should so so now. Consider this observation from Jessica Holbrook Hernandez, writing […]

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If Marketing Is Your Career, Would You Rather Be an Artist or a Scientist?

While we plan out our careers, we certainly need to determine what activities interest us (as part of our self-assessment). As Matt Wesson observes for Pardot (B2B marketing automation provider and a part of salesforce.com): “Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a […]

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