In Marketing in the 21st Century by Evans and Berman, marketing is defined as the “anticipation, management, and satisfaction of demand through the exchange process.” According to the American Marketing …
Read moreIt may not seem like it at times, but there are a lot of audacious companies out there whose mission is to change the world.
Read moreIn our Hofstra graduate product innovation class this semester, we have talked about the possibility of a commercially-viable, hands-free, voice-activated, floating camera. We have had fun with what we thought …
Read moreAs Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes:
“The way people buy products and services online has dramatically changed over the years — and these …
Read moreSorry brand marketers, but your brands cannot solve all of our lives’ problems or issues. 🙂
Enjoy this slideshow by Michael Paredrakos, Strategic Planner at the Curious Brain.
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