What Is the Proper Role of Marketing?

In Marketing in the 21st Century by Evans and Berman, marketing is defined as the “anticipation, management, and satisfaction of demand through the exchange process.” According to the American Marketing Association: Marketing “is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and […]

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How Audacious Companies Are Changing the World

It may not seem like it at times, but there are a lot of audacious companies out there whose mission is to change the world. Inc. has identified 25 such companies: “What’s an ‘audacious’ company? It’s a superlative we chose very carefully. On the one hand, such companies are defined as bold, courageous, even heroic. […]

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A Flying Camera: Myth Or Reality?

In our Hofstra graduate product innovation class this semester, we have talked about the possibility of a commercially-viable, hands-free, voice-activated, floating camera. We have had fun with what we thought was a hypothetical class discussion. But, it seems that at least aspects of the product we talked about in class may be coming sooner than […]

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What Drives Shopping Behavior?

As Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes: “The way people buy products and services online has dramatically changed over the years — and these days, the customer has more power than ever. To understand more about what influences today’s customer, the folks at BigCommerce analyzed a range of E-commerce […]

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