What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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Should PepsiCo Change Its Company Name?

This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message. As the WSJ reported: “With 60% of EBIT [earnings before interest and taxes] from snacks and less than 25% from brand Pepsi, isn’t it time to change the name? That line from […]

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Building a Better LinkedIn Profile

With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more critical than ever. According To Gerry Moran, author of the MarketingThink blog: “You need to invest some key time into your profile because it is […]

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Humanizing Brands Through Social Media

One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want to be perceived as more “human.” How exactly, should they accomplish this? According to Pam Moore, CEO of Marketing Nutz (a social brand digital marketing […]

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Key Skills for a Long-Term Successful Marketing Career

As we recently posted, it is imperative for everyone looking to get a job or advance in a current one to acquire and promote the skills you will most need to succeed in the career marketplace. The future for marketing professionals will require a somewhat different set of skills than in the past and present. […]

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Hacking Hits American Companies Big Time

Hacking occurs when someone accesses a computer system by illegally circumventing its security system. In recent years, hacking has affected a number of government agencies, companies, and private parties (US!). Recently, Burger King felt the impact of hacking at its Twitter account. As the Chicago Tribune reported: “Someone changed the @BurgerKing feed to look like […]

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How to Better Engage in Online Marketing: Questions You May Be Embarrassed to Ask

Many times, people have good questions about how to engage in online marketing but are afraid to ask them. Consider this observation from David Williams, CEO of Fishbowl: “The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are […]

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