What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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Should PepsiCo Change Its Company Name?

This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message. As the WSJ reported: “With 60% of EBIT [earnings before interest and taxes] from snacks and less than 25% from brand Pepsi, isn’t it time to change the name? That line from […]

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