What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web.

As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge

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