As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a …
Read moreWhere Companies Get Their Consumer Data
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends analytics, data, information, online information, opportunity, planning, research, shopper, trends 10
No surprise: The best source for companies to acquire data on consumers is the Web.
As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge …
Read moreShould PepsiCo Change Its Company Name?
This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message.
As the WSJ reported: “With 60% of …
Read moreShopping Smarter
Be a better shopper!!!!…
Read moreBuilding a Better LinkedIn Profile
Evans on Marketing Careers, Social and Digital Media career, job, LinkedIn, Marketing Think, opportunity, planning, promotion, social media, tips 17
With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more …
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