Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in …Read more
Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are easier to collect and analyze. [For example, see …Read more
The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.
This year, a lot of FREE information about valuable brands is presented online, in addition to …Read more