The Fast-Growing Era of Tailored Ads by Country

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition. As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here […]

Read more

When Are Small Data Best Used?

Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are  easier to collect and analyze. [For example, see 1.] Nonetheless, there still remain many instances when “small data” can be quite useful. Consider these observations from Jessica Stillman, writing for Inc.: “Ask Google […]

Read more

20 More New Apps to Check Out

Yesterday, we posted an infographic on “Which Newer Apps Are Poised to Take Off? “ But, the apps cited there are by no means the only new apps to know about and consider utilizing. Recently, The Guardian (a British publication) named other 20 new apps that are “coming to a screen near you.” Here is the […]

Read more

Multimedia View of 2016 Most Valuable Global Brands

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available. This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight. When you have […]

Read more