The Fast-Growing Era of Tailored Ads by Country

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition. As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here […]

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When Are Small Data Best Used?

Over the past few years, many companies and analytics experts have become greatly enamored with “big data,” now that such data are  easier to collect and analyze. [For example, see 1.] Nonetheless, there still remain many instances when “small data” can be quite useful. Consider these observations from Jessica Stillman, writing for Inc.: “Ask Google […]

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20 More New Apps to Check Out

Yesterday, we posted an infographic on “Which Newer Apps Are Poised to Take Off? “ But, the apps cited there are by no means the only new apps to know about and consider utilizing. Recently, The Guardian (a British publication) named other 20 new apps that are “coming to a screen near you.” Here is the […]

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Multimedia View of 2016 Most Valuable Global Brands

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available. This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight. When you have […]

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Which Newer Apps Are Poised to Take Off?

It’s critical to identify the next big things in social media before they become the “next big things.” Here is some excellent information on this topic from Salesforce Canada, whose blog features tips, trends, and insights from the world’s leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps: “What social media platforms […]

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Expert Insights on Auto Industry Disruptions

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help automotive leaders in business build a better working world.” Below is a six-minute video seminar — featuring Julia Steyn, General Motors head of urban mobility […]

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TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.    

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How Do YOU Feel About Chatbots?

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld: “Before chatbots, there were just bots — based on software designed to automate a specific task. A chatbot is built on the same premise; however, it delivers this task around […]

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The Dollar Shave Club Goes Humorous

Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, include the venerable Gillette brand — which now has its own online shave club: the […]

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Twitter Turns to Emojis to Boost Business

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon. As George Slefo reports for Advertising Age: “Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move […]

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