Tag Archives: Apple

Repairing Apple iPhone X Costs What?

6 Nov

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post focuses on: repairing Apple iPhone X costs what? Don’t be surprised in the next sections! Apple’s announced iPhone X repair costs also set records.

First, review a few of our recent iPhone posts. Then see what iPhone X repair costs will be. iPhone Dominance and Pricing Over the Years.   As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?   iPhone 7 2017 Prices Around the Globe.

 

Background: Repairing Apple iPhone X Costs What?

Please remain calm in reading what follows. 🙂

According to Apple:

“Every iPhone comes with one year of hardware repair coverage through its limited warranty. And there is up to 90 days of complimentary support. The Apple Limited Warranty covers your iPhone and Apple-branded accessories. It protects against defects for one year from the date of purchase. Our warranty [complements] rights provided by consumer law. It doesn’t cover accidents or unauthorized modifications.”

“Complimentary hardware support provides phone support. This includes basic setup, installation, assembly, and connectivity. Complimentary software support also provides phone support. This includes installation, launch, or reinstallation (not data recovery). Your hardware must meet minimum requirements for the software.”

What does this mean? Do not accidentally drop any new iPhone and crack the screen. If you do, you must pay for the repair. And even if you drop the phone within one month of purchase.

 

The Specifics: Repairing Apple iPhone X Costs What?

Now, let’s discuss the repair costs for the iPhone X. Remember, the warranty info above applies to all iPhones.

Again, let’s turn directly to Apple for basic conditions and costs of iPhone repair:

“Screen repair prices apply if you need to replace your screen due to accidental damage or mishandling. Accidental damage isn’t covered by the Apple warranty. Not covered if your iPhone screen breaks while under warranty and you don’t have AppleCare+ coverage. Not covered if your screen stops working and your iPhone isn’t covered by the Apple warranty, consumer law, or AppleCare+. If your iPhone has damage not limited to the screen, see the ‘Other damage’ fees.”

For the iPhone X, these are the costs. “Screen repair only — $279. Other damage — $549.”

iPhone X repairs cost much more than prior models. Why the big jump? CNBC observes:  “That makes sense. The iPhone X includes a glass-covered chassis and OLED display.”

Track the evolution of iPhone repair costs.

Repairing Apple iPhone X Costs What?

Buy AppleCare+coverage and repair costs drop. According to Apple, $199 gets you this for the iPhone x:

“AppleCare+ for iPhone extends your coverage to two years from the original purchase date of your iPhone. It adds up to two incidents of accidental damage coverage. Each incident incurs a service fee of $29 for screen damage, or $99 for any other damage, plus applicable tax. In addition, get 24/7 priority access to Apple experts via chat or phone.”.

“How to get AppleCare+. Add it to your bag during the checkout process when you purchase your new iPhone. Or buy it within 60 days of your iPhone purchase. Your iPhone purchase date is the date we ship and charge you for your order.”

 

In Conclusion: Repairing Apple iPhone X Costs What?

Our comparison: (1) Damage the screen two different times. Repairs are $558 without Apple+. And $199 + $58 = $257 with AppleCare+. (2) Damage the phone beyond the screen two different times. Repairs are $1,098 without Apple+. And $199 + $198 = $397 with AppleCare+.

There are many videos about the prices of iPhone X repairs. Here’s one. The video notes the iPhone X release date of November 3, 2017. And it covers a whole range of costs.

iPhone X buyers take a deep breath. Next, decide whether AppleCare+ is worth it.


 

iPhone Dominance and Pricing Over the Years

18 Sep

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues.

As the following chart from Statista shows:

“Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in 2010 to more than 212 million in 2016. iPhone sales worldwide were over 136 billion U.S. dollars in 2016. As sales increased, the iPhone gained within the company. It has become the most successful Apple product to date. The iPhone’s share of the total revenue has jumped from 25 percent in the beginning of 2009 to 70 percent in the first quarter of 2017. As of the first quarter of 2017, iPhone’s share of revenue was at 69.4 percent. Much of the iPhone’s success can be attributed to Apple’s ability to be competitive, with new releases and updates.”

 

iPhone Share of Apple Sales worldwide — 2009-2017

Chart by Statista

 

Apple has accomplished these results despite large price increases. According to Niall McCarthy, writing for Statista, and the chart below: 

“The unveiling of the iPhone X was the most eagerly anticipated part of Apple’s launch extravaganza [on September 12, 2017]. The new handset made a daring design move in ditching the home button, while it now boasts a facial scanner and the ability to make animated emojis. For some fans, the enthusiasm of the event and the enormous hype surrounding the iPhone X will be tampered by the device’s exorbitant price tag. The iPhone X will cost between $999 and $1,149 for U.S. users. That makes it the most expensive iPhone to date, costing more than the iPhone 6s and 7 Plus, both of which hit the market at $949 (256GB). Back when the original iPhone was unveiled by Steve Jobs in 2007, the 4GB version of the device cost $499 and the 8GB version cost $599 (both requiring a 2-year contract).”

 

Chart by Statista

 

As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

12 Sep

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at the infographic below regarding what we can learn from Apple.]

According to various observers, at least one version of the new iPhone will sell for more than $1,000. Are you iPhone loyalists really ready for this?

Here’s what Tripp Mickle and Timothy W. Martin are reporting for the Wall Street Journal:

“Prepare for smartphone sticker shock. A decade into the smartphone era, Apple Inc. and Samsung Electronics Co. are betting they can increase sales by jacking up the price of their flagship products — bucking the usual downward arc for prices of consumer electronics in the years after introduction.”

“Apple on Tuesday [today] is expected to unveil a more-advanced iPhone — also known as the anniversary iPhone, the iPhone 8, or iPhone X — which analysts predict will carry a starting retail price of about $1,000. That would be about 50% more than the cheapest version of the iPhone 7 Apple introduced last year at $649, and about 30% more than the larger iPhone 7 Plus, at $769. (On Tuesday, Apple also is expected to show off updated versions of those phones with prices similar to last year’s models.)”


 
While we wait for the latest iPhones to be available for sale, let’s consider what else we can learn from Apple. The Website Group has these observations; and it designed the infographic shown below.

“[Apple uses] unpaid marketing at its very best! You might not think it, but this marketing strategy is used for some of the biggest companies around the world. In particular – we’re talking Apple. Another popular strategy from Apple is its ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise; so keep your goodies to yourself until the day comes to pull the rabbit out of the hat — just as Apple taught us. It leaves you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!”

“These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!”

 

Courtesy of: The Website Group

 

Apple on the Rise — Again

9 Aug

Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune:

“After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with lackluster sales — relatively speaking — for other products such as the iPad and Apple Watch and a heavy reliance on upgraded phone models. But the most profitable publicly-traded company in the world is investing heavily in software and its efforts in new areas of opportunity, including automobiles, remain in development (and under wraps). Apple was founded in 1977 and is headquartered in Cupertino, Calif.”

 

The following chart from NASDAQ shows the ups and downs of Apple’s stock price over the past five years. Click the image for an INTERACTIVE, REAL-TIME view of Apple’s stock price.

 

The Fortune video below provides a provocative view of Apple’s prospects in the future. What do YOU think?

 

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