Firms on Glassdoor’s Best Employers Survey Each Year

In December, we highlighted Glassdoor’s 2018 Best U.S. Employers. And we studied Optimizing Employer-Employee Relationships. Earlier last year, we posted about Marketing Career Planning and Career Development. In addition, we looked at Getting Off a Bad Career Path. Today, we see the  firms on Glassdoor’s best employers survey each year . There are only three […]

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Repairing Apple iPhone X Costs What?

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post focuses on: repairing Apple iPhone X costs what? Don’t be surprised in the next sections! […]

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iPhone Dominance and Pricing Over the Years

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: “Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in […]

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As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at […]

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Apple on the Rise — Again

Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune: “After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with […]

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Which Are the Leading B2B Firms?

A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B! To partly close the public visibility gap, Sacunas annually publishes a list […]

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Technology and Planned Obsolescence

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover the topic of planned obsolescence. _________________________________ As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material […]

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2016 China-Based Singles’ Day to Dominate Global Holiday Season

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.” […]

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A Post for iPhone Loyalists

Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes. According to Statista: “Since its introduction in 2007, Apple’s iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 230 million iPhones sold […]

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