Tag Archives: planning

Rogue One: May the Force Still Be with You

1 Dec

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved — and at the new movie.

Here are some pre-Rogue One cumulative data for Star Wars, compiled by Statistics Brain:

  • More than $30 billion of revenue has been generated.
  • The global movie box office has reached $6.25 billion.
  • VHS/DVD/Digital revenues have hit $5.5 billion.
  • TWELVE billion Star Wars toys have been sold.
  • Book sales have exceeded $1.8 billion.
  • $3.5 billion worth of videogames have been sold.

Here are some interesting tidbits about the tie-in blitz (yes, these items are ready for you to buy!) for the upcoming Rogue One, reported by Erik Kain for Forbes [Note: This list is NOT a commercial; that’s why there are no product links. The list is only intended to show the mania surrounding any new Star Wars release.]:

  • LEGO Sets — “LEGO has been at the forefront of all things Star Wars for ages. This year is no different. LEGO has released some truly awesome sets to celebrate the new film.”
  • Rebel U-Wing Fighter — “If you’re looking for something a bit more heroic, look no further than the Rebel U-Wing Fighter. This is a nice twist for Star Wars fans, since we’re all pretty used to X-Wings by now. The set is a bit less complicated than the previous one, with an 8-14 age rating and just 659 pieces.The U-Wing may be the main attraction, but the characters it comes with are awesome.”
  • Video Games — “Star Wars: Battlefront is an online multiplayer shooter that pits the Rebels vs the Empire in maps on planets from across a galaxy far, far away. There’s content from Episode VII like Jakku, and there’s content from the original trilogy, including the moon of Endor. On December 6th, the final DLC pack drops, and it includes content from Rogue One. The Rogue One: Scarif pack will let gamers experience battles on the film’s planet Scarif a full ten days before they can on the big screen.”
  • Books — “Most of the books coming out about Rogue One won’t release until after the movie (because of obvious things like spoilers). Still, here are some options for die-hard Star Wars fans looking for some art and literature tie-ins to Rogue One.
  • Action Figures — “The larger ‘Black’ series figurines are especially great both for kids and collectors. You can get the 6″ Jyn Erso figurine for $12.50, Rogue One pilot Cassian Andor for $15.49; and the sleek Imperial Death Trooper for $15.99.”
  • Figurines — “An alternative to action figures, Funko’s POP figurines are as cute as they are addictive. Be careful when you start buying POP characters, because there always seems to be another one that’s even cuter. In any case, there’s tons of characters from Rogue One to choose from, ranging from a little over $5 to a little over $8.”
  • Razors — “A little off the beaten path of toys, books, and video games, we come to very sharp blades. Razors, to be precise.Gillette has some pretty cool razors available with some Rogue One branding. The boxes are cool because they have some great artwork, but the insides are also pretty neat.”

 

 

Be a Smart Customer: 2016 Holiday Shopping Tips

9 Nov

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, this post keeps getting moved up. In 2012, when the holiday shopping tips were first presented, they are were published on December 10. This year, the post is on November 9. Why? Many retailers have launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

So, here are the 2016 shopping tips as a checklist [Click the list to see a larger version.]:
 
2016-shopping-tips
 

GREAT Tools to Assist You in a Job Search

7 Nov

Two weeks ago, the following information was posted. If you are in a job search, these tools are VERY useful for you. In case you missed it, we are publishing the post again.

_______________________________________________________________________

When searching for a job, are you effective? There are many excellent digital tools that can assist you in undertaking a better job search.

As Maria Onzain writes for Tech.co:

“Do you feel your job hunt efforts are inefficient? Do you want to jump-start your career but not sure how to do it? Using the right technology will help you build up a winning resume faster. Each of these digital tools will help you in the different phases of your job hunt.”

  • With Uptowork, “choose one of 20 templates in 400 colors and let this resume generator guide you. Once you have filled out all the sections, you will be able to edit and personalize it before getting a URL to share. From the dashboard, you can to track your resume’s performance and check how many times it has been seen and downloaded by recruiters.”
  • Use Grammarly to “make make sure your resume and cover letter are error-free. Copy and paste your resume in this platform, and you will instantly see if you have made any grammar mistakes.”
  • Through Jobscan, you can “check if your resume is tailored to the job description. Jobscan optimizes your resume keywords against the job description. All you need to do is paste your resume and the job description, and it will scan it for you.”
  • With GlassDoor, you can “get to know companies inside out. You can search for hundreds of companies all over the world and find precious information including, but not limited to, first-hand employees reviews, salary expectations, and details about the enterprise’s specific recruiting process.”
  • JobHero can “help you manage the whole job searching process. With the smart browser extension, you can save job opportunities from across the Web and you can access a personal dashboard to track the application process.”

 
Click the image to read more.


 

Social Media and Selfies

2 Nov

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages.

One of the most well-known celebrity selfies was taken at the Academy Awards when Ellen DeGeneres hosted. The clip shown below has been viewed more than 4.4 million times at just one YouTube page. It’s pretty funny.
 

 
Marketers are also looking to capitalize on selfies in their advertising. Sometimes, though we have to say, will this really sell the product — while we’re laughing? Here’s one example, involving the “Cinnamon Toast Crunch Selfie Spoon.” And yes, it is a real product, that is sold out (yes, really!); but General Mills still maintains a humorous Web page for the product.
 

 

Can You Start a Business in Your Garage?

1 Nov

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs over the years, we know that Apple has emerged as the most valuable company in the world. Here is a video on the history of Apple.

 

In today’s post, we want to show that other small startups have also been very successful and remain so today. So, the answer to this question — Can you start a business in your garage? — is a resounding yes. And this remains true today.

As Matthew Anderson recently observed for TheSelfEmployed.com:

“For many people, the idea of just starting their own business lies somewhere in the realm of fantasy. It’s something for someone else to do, something that requires investors and business know-how, or something an average person could never think of doing. The truth, however, is that starting your own business requires only one thing – determination. Well, if history is any indicator, a garage might help as well.”

  • Amazon — “At one time, Amazon was simply an online bookstore; and founder Jeff Bezos ran the company out of his garage in Bellevue, Washington. Needless to say, the Amazon of today is just a bit bigger – the world’s largest online retailer. In keeping with its bookstore beginnings, the Amazon Kindle is widely regarded as the best E-reader on the market.”
  • Disney — “Walt Disney and his brother Roy moved to California and set up the first Disney studio in a one- car garage behind their uncle Robert’s house in Los Angeles in 1923 to film and sell his Alice Comedies, which combined a live-action actress with an animated cat. Nearly a century later, Disney is one of the largest media corporations in the world.”
  • Harley Davidson — “William Harley and his friend Arthur Davidson worked in a shed to make the motorized bicycle a reality. In 1903, Harley-Davidson was founded. Today, it is one of the most well-known motorcycle brands in the world; and you can buy  anything from aprons to clocks and outdoor oil-can-shaped lights with the Harley-Davidson logo.”
  • Maglite — “In 1955, Tony Maglica  bought a lathe and set up a tool shop in his garage. After operating his business for 25 years, the innovative Mag-Lite was released in 1979. It is now the standard-issue flashlight for U.S. police officers and was referred to by the Wall Street Journal as the ‘Cadillac of flashlights.’”
  • Yankee Candle Co. — “Sixteen-year-old Michael Kittredge created his first scented candles out of melted crayons for his mother in the family’s garage in 1969. When neighbors showed interest, he began producing the candles in larger quantities. With help from two high school friends, Yankee Candle Company was founded. Fast forward to 1998, Kittredge sells the firm that began with a gift for his mom to a private equity company for $500 million dollars.”

 

Click the image to read more from Anderson.

 

Personality Types and Career Choice

25 Oct

Our personalities affect every facet of our lives, including the jobs for which we are best suited. So, it is vital to understand your personality and how it will impact on your career success.

Let us turn to a large-scale study of 16 personality types by Truity Psychometrics titled “Does Your Personality Type Predict Your Career Destiny?”  [Click the preceding link to read in detail about the study.] Thousands of 12,000 people completed all or most of the research questionnaire for the online Truity study:

“Personality type assessments are one of the most commonly used tools in career planning. Extensive research, much of it based on the MBTI® assessment, has examined occupational trends among the 16 types, and studies have found clear differences in the occupations chosen by people of different personality types.”

 

“Our goal in this study was to objectively evaluate the assumptions that we make about the career paths of the 16 personality types. To this end, we aim to do a comprehensive analysis of various career outcomes among the 16 personality types and examine what differences, if any, exist between types.”

 

Here as an infographic look at the study results at Tech.co.


 

How to Be Better in Your Job Search

24 Oct

When searching for a job, are you effective? There are many excellent digital tools that can assist you in undertaking a better job search.

As Maria Onzain writes for Tech.co:

“Do you feel your job hunt efforts are inefficient? Do you want to jump-start your career but not sure how to do it? Using the right technology will help you build up a winning resume faster. Each of these digital tools will help you in the different phases of your job hunt.”

  • With Uptowork, “choose one of 20 templates in 400 colors and let this resume generator guide you. Once you have filled out all the sections, you will be able to edit and personalize it before getting a URL to share. From the dashboard, you can to track your resume’s performance and check how many times it has been seen and downloaded by recruiters.”
  • Use Grammarly to “make make sure your resume and cover letter are error-free. Copy and paste your resume in this platform, and you will instantly see if you have made any grammar mistakes.”
  • Through Jobscan, you can “check if your resume is tailored to the job description. Jobscan optimizes your resume keywords against the job description. All you need to do is paste your resume and the job description, and it will scan it for you.”
  • With GlassDoor, you can “get to know companies inside out. You can search for hundreds of companies all over the world and find precious information including, but not limited to, first-hand employees reviews, salary expectations, and details about the enterprise’s specific recruiting process.”
  • JobHero can “help you manage the whole job searching process. With the smart browser extension, you can save job opportunities from across the Web and you can access a personal dashboard to track the application process.”

 
Click the image to read more.


 

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