See 13 examples of excellent global marketing strategies.
Read more2019 Creative and Marketing Job Market
Enter an area of specialization, job category, job title, state, and city. Then, you will learn the salary range and midpoint.
Read moreAmericans’ 2019 Expectations
Are YOU an optimist or pessimist about 2019?
Read moreB2B Marketing Research Tools
Thirteen tips for better B2B marketing research.
Read moreAmazon’s Uneven Global Sales
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Trends Amazon, business model, competition, opportunity, planning
Amazon is not a major player in some markets outside the U.S.
Read moreBuild a Social Media Checklist
To do as well as possible with social media, firms should build a social media checklist.
Read moreEmployee Motivation by Generation
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends employee behavior, employee motivation, planning, SilverDoor, Tools Hero 19
What motivates YOU as an employee? Because of the importance of this question, let’s study employee motivation by generation.
Read moreHow the Workplace Gender Gap Continues
We review how the workplace gender gap continues. Huge gender differences exist.
Read moreSensitive Topic – Raising Prices
Evans on Marketing Consumers and Their Behavior, Pricing, Product Management, Trends competition, customer expectations, customer satisfaction, infographic, planning, Valpak 12
Today, we take a more company-oriented view. And we focus on a sensitive topic – raising prices. What should firms accomplish to successfully raise prices?
Read moreBehavior of Belief-Driven Consumers
Often, people report that brand image influences their shopping behavior. But, how valid is this?
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