Transforming Marketing Departments

We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?

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Marketers as Strategic Influencers

Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.

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Creating a Business Plan

In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]

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