We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreAmerican Vacation Time Compared to Elsewhere
Evans on Marketing Careers, Global Marketing, Trends analytics, planning, Statista, unused vacation time 10
As we noted last month, a good work/life balance is a key goal for many employees. So, how good is American vacation time compared to elsewhere?
Read moreMarketers as Strategic Influencers
Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
Read moreResume Templates from Novo Resume
As we show below, many of our posts deal with building better resumes. Now, let us highlight resume templates from Novo Resume. It is one of many firms that specialize in resume templates.
Read moreCreating a Business Plan
Evans on Marketing Business Analytics and Marketing Information, Product Management business model, planning, Sage Advice, strategy 7
In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]
Read moreThe Value of Online Surveys: Looking Back and Looking Ahead
Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]
Read moreFast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]
Read moreTest YOUR Digital Marketing IQ
Evans on Marketing Business-to-Business, Online Marketing, Social and Digital Media digital IQ, eMarketer, planning, quiz
Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read moreCan You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup 1
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
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