Tag Archives: planning

Skills That Entrepreneurs Need

14 Mar

Being an entrepreneur is not easy. It requires creativity, patience, a willingness to take risks, expertise, endurance, and a whole lot more.

According to Growth Hackers’ co-founder and CEO Jonathan Aufray:

“An entrepreneur must be audacious, calculating, enthusiastic, and passionate. Creativity and managerial capabilities are also important to the success of an entrepreneur. An entrepreneur needs to be a talented multi-disciplinary individual, a bit like the growth hacker job description, which is very complex, the entrepreneur job description is even more complicated.”

“Contrary to popular opinion, entrepreneurial skills and qualities can be learned, practiced, and developed. You must, however, make a conscious decision to nurture these qualities and skills. Once you begin to make a conscious effort to acquire these skills, particularly skills in the area where you are deficient, you would have repositioned yourself for tremendous accomplishments as an entrepreneur in the business world.”

Aufray has identified 29 skills as important for successful entrepreneurship. Here are ten of them:

  1. Personal capabilities
  2. Image building
  3. Effective communication
  4. Ability to negotiate
  5. Ability to lead
  6. Ability to sell
  7. Ability to concentrate (focus)
  8. Customer relations
  9. Preparedness to learn
  10. Inquisitiveness

 
Click the image for a full discussion of the above 10 skills and to see Aufray’s whole list of 29 entrepreneurial skills.
 

 

It Was Only a Matter of Time!

10 Mar

For several years now, Americans have been consuming more bottled water and less soda. Now, for the first time, the sales of bottled water exceed those of soda in the United States.

As reported by SCMP:

“Bottled water has been enjoying growth for years, while sales of traditional sodas have declined. Research and consulting firm Beverage Marketing Corp. (BMC) says Americans drank an average of 39.3 gallons of bottled water in 2016, and 38.5 gallons of carbonated soft drinks. In 2015, bottled water was at 36.5 gallons while soda was at 39 gallons.”

“Other industry trackers define drink categories differently, so may see the cross at different times. Beverage Marketing includes sparkling waters in bottled waters and excludes energy drinks in sodas. The reverse is true for another tracker, Beverage Digest, which projects bottled water will surpass soda this year [2017].”

The Shelby Report notes:

“’Bottled water effectively reshaped the beverage marketplace,’ said BMC Chairman and CEO Michael C. Bellas. ‘When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb. Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars’ cup holders, now that’s the norm. With the exception of two relatively small declines in 2008 and 2009 — when most beverage categories contracted — bottled water volume grew every year from 1977 to 2016. This period included 17 double-digit annual volume growth spurts. Since resuming growth in 2010, bottled water volume has consistently enlarged at solid single-digit percentage rates.’”

 

Fortunately for both Coca-Cola Co. and PepsiCo, they both have popular brands of non-carbonated bottled water, including Dasani, Vitaminwater, and Smartwater from Coca-Cola and Aquafina, Lifewater, and LIFEWTR.

A case of Dasani bottled water. Photo by AFP

 

What Type of Autonomous Car Is for YOU?

6 Mar

As we get closer and closer to the commercial launch of autonomous (self-driving) cars, one key factor has not been addressed enough: What is an autonomous car — because one type of car does not fit all? The answer is not simply “a car that takes over all/most driving functions for you.” The possible configurations of cars complicates things for both manufacturers and potential customers!

Here is a very good list of the types of autonomous driving experiences, from Lauren Flanigan (writing for The American Genius) that are ahead. Which type is best for YOU?

“From self-parking to collision avoidance, there are an array of different features that will be made available to consumers. But before you start saving for your next dream, take a look at which kind is best for you and your futuristic needs.”

Level 0 (zero automation) — “Your car is most likely a zero automation car. A human driver is required to operate and fully control the vehicle.”

Level 1 (driver assisted/function specific) — “These cars are for those who don’t trust automobiles with their lives. They still require a driver to operate the vehicle, but act as an aid to the driver, providing [specific] intelligent features.”

Level 2 (partial automation/combined autonomous functions) — “At this level, a self-driving automobile can perform two or more simultaneous tasks like steering, lane keeping, and speed maintenance while in cruise control mode.”

Level 3 (conditional automation/limited self-driving) — “The car assumes more than just partial control, and acts instead as a co-pilot. Although the driver can relinquish a lot of tasks to the car, the driver must to be ready at all times to resume control.”

Level 4 (high automation) — “These cars can perform all safety-critical driving functions while monitoring environments in defined-use cases without human intervention. Drivers enter the destination and navigation details and the car does the rest.”

Level 5 (fully autonomous) — “This car does not require any effort or driving on behalf of the human owner. There is no driving equipment in the car, which is designed to resemble comfortable environments like lounges and offices. The vehicle is in full control.”

 
Click the image to read more.


 

Be Careful in Making Promises to Customers

2 Mar

In the current highly competitive global marketplace, marketers face a difficult balancing act. On the one, they must promote their goods or services as superior to other firms’ offerings. On the other hand, if customers become unhappy because they buy something that does not meet their expectations, they may be lost to the overpromising firm forever. What we should do? Here’s one perspective from a company dealing with high-value clients.

As Joshua Hebert (CEO of Magellan Jets) writes for Fortune magazine:

“We know that everyone stumbles, and when that happens, the most important thing to do is minimize the damage and turn the mistakes into a positive. One of our most memorable setbacks was with a private travel customer who wanted us to help out when one of our competitors let her down. This was no small deal — one of the top celebrities in the world had a mechanical issue with her jet, and needed us to get her from London to New York overnight. What we did next wasn’t the best idea: We promised the world. Although we didn’t quite have everything lined up, we said we could make it happen on a moment’s notice. When we put the pieces together for the flight, we found the pilots would have too much time in the air that day. That would violated safety standards, so we had to tell them we could not complete the flight.”

“Here are a few things to keep in mind when big mistakes feel like the end of the world. Don’t delay bad news. If you don’t let people know about an issue, you’re hurting them and potentially creating an even bigger problem. Trust yourself When you make a mistake and say, ‘Here’s what I’m willing to do to fix it, and here’s what I’m not willing to do,’ it lets people know what’s most important to you. Being honest and only committing to submit high-quality work are examples of standards to stick by, even in tough situations. Institutionalize your lessons. It’s important to prevent mistakes from reoccurring. After the celebrity incident, we added a new flight support element to our team. Now, when “ASAP” trips are booked, we call customers every 15 minutes within a few hours of the flight for updates on their upcoming flight. Even if there is nothing to report, we touch base so there is no miscommunication.”

 

Click the image to learn about Magellan Jets.

 

Looking for Marketing Salary Information?

1 Mar

We’ve talked before about salary information sites such as PayScale. Today, we’re highlighting another valuable salary guide — Good Calculators.

At  the salary calculator section of the site, you can learn salaries by state, occupation, and career, and all occupations by region.

Here are several marketing career salary examples from Good Calculators. [PLEASE NOTE: In reviewing these numbers, please keep in mind that they refer to specific careers. In each state, all of the careers illustrated below are available!]

  • Arizona, management occupations, food service managers — average annual salary = $55,010; average hourly salary = $26.45; no. of employees: 3,360
  • California, management occupations, marketing managers — average annual salary = $161,640; average hourly salary = $77.71; no. of employees: 32,800
  • Florida, management occupations, lodging managers — average annual salary = $64,980; average hourly salary = $31.24; no. of employees: 3,430
  • Illinois, management occupations, public relations and fundraising managers — average annual salary = $107,060; average hourly salary = $51.47; no. of employees: 3,210
  • Maryland, sales and related occupations, advertising sales agents — average annual salary = $61,760; average hourly salary = $29.69; no. of employees: 1,260
  • New York, management occupations, marketing managers — average annual salary = $186,940; average hourly salary = $89.88; no. of employees: 14,860
  • North Carolina, sales and related occupations, real-estate brokers — average annual salary = $60,010; average hourly salary = $28.85; no. of employees: 6,020
  • Ohio, management occupations, sales managers — average annual salary = $124,960; average hourly salary = $60.08; no. of employees: 12,140
  • Pennsylvania, management occupations, purchasing managers — average annual salary = $117,960; average hourly salary = $56.71; no. of employees: 1,820
  • South Carolina, sales and related occupations, securities/financial services brokers — average annual salary = $92,940; average hourly salary = $44.68; no. of employees: 1,410
  • Texas, sales and related occupations, first-line supervisors of non-retail sales workers — average annual salary = $84,730; average hourly salary = $40.74; no. of employees: 25,630

 
To learn A LOT MORE about salary possibilities by state, occupation, and career, click the image.


 

How to Be a Better Public Speaker

28 Feb

For many people, public speaking can be tension-provoking, nerve racking, and more — especially for those who do not have much public speaking experience or who are presenting to large audiences.

So, take a deep breath, prepare well, be self-confident, and read these tips from Kevin Getch, writing for BusinessCollective (as presented by Tech.Co):

Be Humble — “Even if you present on a regular basis, don’t get over-confident. Even the pros slip once in awhile. Every moment you have on stage is a gift of people’s time and attention, so you should never turn it away by preparing inadequately.”

Have All Materials Ready Beforehand — “If you’re not able to commit your speech to memory, have a clear outline printed and easily accessible. Your cell phone is not a good substitute. I learned this when I forgot my lines and fumbled with my phone, trying to scroll to the right spot, but the pressure of 500+ eyes got the best of me. What came out of my mouth was a jumble of words. Now, I have hard copies of everything I may need. Print your material in a larger font with extra spacing to make the text easier to see and read. If you’re reading, make sure to look up at the audience often. It keeps people engaged.

Understand the Format of the Presentation — [From Evans on Marketing: Are you presenting on a stage or on the same level as the audience? Will you use a microphone? How much time do you have? Will there be a Q&A after the presentation? Are you presenting alone or with others? Are audience members experts or novices on your topic? Are PowerPoints and/or handouts expected? Etc.?]

Remember, Everybody Has Had Embarrassing Moments — “Rand Fishkin, a founder of Moz told me a story of his own. The greatest and most successful leaders in history have all experienced embarrassment and failure. In life and business, there will be times when you fail and times when you’re embarrassed. It’s going to happen. If there’s anything I’ve learned, it’s that you have to be comfortable with being uncomfortable in order to succeed.”

Practice Embarrassing Yourself — “While there may be consequences for poor judgment, taking chances often leads to a greater reward. As a leader, if you can’t accept your mistakes, you hold back your personal growth, your team’s growth and your company’s. It’s better to create an environment where people are encouraged to try new things and get out of their comfort zone, especially in low-pressure situations.

 
Click the image below to read more.
 

 

Are You Thinking of Using a Job Recruiter?

27 Feb

Job recruiters of all types can be very helpful to potential job applicants who are looking to move to the next level of their careers. BUT! Several factors should be kept in mind if you (as a job applicant) want to work with a recruiter.

“Whether they call themselves executive recruiters, headhunters, or executive search consultants, they’re the people who help companies fill open positions by finding the best candidate for the job. That means plenty of time spent prospecting for companies, searching for candidates, and staying glued to LinkedIn. We spoke to a few executive recruiters to learn their secrets—from how much they get paid to why they sometimes have a reputation for being less than polite.”

 

  1. “They work for the company, not the job seeker.”
  2. “They can earn big bucks for placing one candidate.”
  3. “They spend a lot of time with Excel. Recruiters will make and update lists of potential companies, job openings, and candidates Even if a company passes on one of their candidates, recruiters keep the names and contact information of good candidates in their spreadsheets for future opportunities.”
  4. “The word they hear most often is ‘no.’ On the candidate side, you are selling yourself as someone worthwhile to speak to—to open up and share intimate information about career dreams, compensation, and personal/family goals.”
  5. “They’re addicted to LinkedIn. Executive recruiters lurk in LinkedIn every day.”
  6. “Dealing with dejected or dishonest job seekers drains their energy.”
  7. “The burnout rate is high.”
  8. [Some] companies use them as a last resort.
  9. They’re spin doctors. Most recruiters are honest, respectful, and professional. But some  may be brusque when making cold calls or dealing with a candidate who isn’t a good match for an open job.”
  10. “They’re less competitive (with each other) than you might think.”
  11. “They accept the reality that the best candidate doesn’t always get the job. A mediocre candidate may beat out an outstanding candidate.”
  12. They love solving problems for their clients, working with people, and matching a job seeker to a company.”

 

Click the image to read a lot more!

Photo by iStock.

Photo by iStock.

 

%d bloggers like this: