Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]
Read moreFast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]
Read moreTest YOUR Digital Marketing IQ
Evans on Marketing Business-to-Business, Online Marketing, Social and Digital Media digital IQ, eMarketer, planning, quiz
Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]
Read moreGen Z Marches Ahead
As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]
Read moreCan You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read moreAre You Self-Aware?
Are you self-aware? That is a multi-million dollar question. If you answer no, your self-brand and career may be hindered. Therefore, read this post to be more aware. And act on your self-assessment! Related posts to read: Insightful Self-Branding Advice Video Tips to Help Improve YOUR Self-Confidence Self-Branding for Professional Success Personalized Self-Assessment Infographic [No […]
Read moreData Analytics Can Enhance Customer Experiences
We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]
Read moreMany Companies Remain Unready for GDPR
On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, many firms remain unready for GDPR. In fact, the law was passed in April 2016. What is GDPR? And why do many firms remain unready for […]
Read moreBreak-Even Point Calculations Are Not So Simple
Evans on Marketing Business Analytics and Marketing Information, Pricing break-even point, breaking even, calculating, cost, planning
In January, we presented three posts on budgeting. 2018 Marketing Budget Trends. 2018 Marketing Budget Strategies. And 2018 Marketing Budget Free Templates. Today, we examine why break-even point calculations are not so easy. We sometimes misunderstand this rather simple metric. Break-Even Point Calculations Are Not So Simple According to Braden Becker, writing for HubSpot: “You’ve heard […]
Read moreAre YOU Focused Enough?
Evans on Marketing Careers, Consumers and Their Behavior, Marketing Communications bad behavior, concentration, focus, good manners, mind wandering, Onward, planning 1
Are YOU focused enough in all you do? And this question remains very important in advancing your career. As an example, these posts complement today’s topic: Tips to Get Your Dream Job Where do see YOUR future career path Self-Branding Advice Personality Types and Career Choice Defining the Term “Focused” For the most part, […]
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