Tag Archives: planning

How to Be More Confident and Motivated

24 Aug

Click the image below to download the FREE book Personal Confidence & Motivation from MTD Training. [Note: A simple login is required. Select working as your option.]

“Do you have the self-belief and confidence to make a difference? Do you ‘just know’ that you’ll succeed no matter what? Do you know what motivates and gets you going? And do you know how to tap into the motivations of other people? In this book, you’ll find the answers to all of these questions and much more besides! You’ll understand how to build your own confidence levels and how to generate confidence in an instant. You’ll then move onto the topic of motivation and you’ll be able to really understand this area of personal development.”

 

 

The Consumer’s Path to Purchase by Category

22 Aug

We know that consumers shop differently for various goods and services. But we can always learn more.

Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login.

The chart below summarizes the average length of a shopper’s journey (in days) and  the level of involvement accompanying a purchase decision (in other words, how hard the consumer was willing to work to make a purchase decision). Millard Brown concluded that:

“The risk of making the wrong decision is a powerful thing. When a wrong decision could result in significant financial loss or impact personal safety, consumers invest more time and care in the decision-making process. As a result, the average journey length for an auto purchase, for example, is nearly 10 times longer than that of a beauty purchase.”

“A ‘marketer-centric’ approach to budget and resource allocation is often the easiest option. However, by placing the consumer at the center, marketers can tailor budget allocations to the digital touchpoints that drive real consumer action.”

 


 

Are YOU Doing Enough to Build Your Network?

9 Aug

If you are not heavily involved in professional networking, you are probably doing yourself — and your career — a disservice.

Consider these observations from Lindsay Kolowich, writing for HubSpot:

“When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a sea of unknown faces with nametags and cheese plates can be utterly painful.”

According to Kolowich, here are common networking mistakes that people make:

  • “You’re waiting to build your network until you need it most.”
  • “You aren’t keeping up your personal brand.”
  • “You’re afraid to attend networking events by yourself.”
  • “You don’t follow up with personal messages.”
  • “You ask the same questions everyone else is asking.”
  • “You dominate networking conversations.”
  • You’re overeager.”
  • You don’t venture outside your existing network.”
  • “You don’t ask for anything, or you ask for too much.”

Click the image to read a lot more.


 

Women in Business

4 Aug

Here is some value information on this topic:

  • Womenable.com has a large number of infographics. Click here.
  • Gender Equity Index. Click here.
  • State of Women-Owned Businesses. Click here.
  • A One-Women Firm Goes Global. Click here.
  • Women, Especially Women of Color, Fueling Business Startups. Click here.

 

Be on Your BEST Behavior When Interviewing

3 Aug

You probably know that first impressions matter; that’s why you learned to look people in the eye and firmly shake their hands. But the art of successfully interviewing for a job is probably not something that you discussed over the dinner table. Just because you got in the door to interview for a job opportunity and put on a suit doesn’t mean that you’re a shoo-in for a job. There’s an art to a successful interview. Unfortunately, not knowing what to do during this crucial time make the difference in landing the job of your dreams.

Perhaps you know some of what it takes to successfully interview. You’ve likely done a little research on the company—but have you plotted out how you’re going to get to the location? How about questions: Sure, you might meet a human resources contact, but do you have the names of every other person who will be in the room? It never hurts to think through, practice, and make all the right steps in a job interview, and this graphic by Aiken Cloud can help.

 


 

Our Six-Part Series on Pricing Tips

19 Jul

Recently, we published a six-part series on pricing practices and tips.

Here, in one place (🙂 ), are links to each part of the series:

 

Meet Pepper: The Humanoid Robot

15 Jul

As we have noted numerous times over the past few years, technology has been changing the face of business — for both small and large firms. So, are we ready for personalized robots taking our orders and payment at restaurants?

According to Maria LaMagna, reporting for MarketWatch:

“Soon, when restaurant-goers hear ‘May I take your order?’, those words may be coming from a robot. Some restaurants have started experimenting with human-like robots instead of human cashiers, allowing consumers to pay for their meals without interacting with another person. Although many restaurants have allowed digital ordering, either online, by kiosk, or on tablets at the table, the practice of using humanoid, or human-like robots, is still in its earliest stages, and it’s primarily happening in Asia so far. Experts say the robots could benefit restaurants and lead to wider adoption — if diners aren’t too freaked out by them.”

“Pizza Hut is the latest company to try a robot cashier, in a partnership with robotics company SoftBank Robotics and MasterCard, which has created the payment app. The application works only with MasterCard’s MasterPass, a digital wallet that allows payment by MasterCard cards, as well as credit, debit, or prepaid cards.”

“SoftBank’s robot is named Pepper. It has a face and can even respond to human customers with some emotional intelligence. For example, if a customer seems more tentative to interact with a robot, Pepper will be more reserved, whereas if a customer is more energetic, Pepper will be, too. It looks like an alien, with eyes and a touchscreen on its chest, and it’s the size of a small child.”

Here is a photo of Pepper from MasterCard. Below the photo, there is a fun YouTube video.
 

 

 

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