Can “Big Soda” Reverse Its Decline?

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning

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Devising Great Slogans

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.

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The Effect of Online Ratings on Consumer Behavior

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer

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A McKinsey Report: How Innovative Are the Chinese?

McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site.

McKinsey firm has just produced a new report on

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