The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning …Read more
Devising Great Slogans
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media advertising, competition, customer expectations, experiential marketing, infographic, promotion, SiteProNews, slogans, social media, Taco Bell, tag lines, trademarks 13
The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools.…Read more
The Effect of Online Ratings on Consumer Behavior
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media advertising, Amazon, competition, customer expectations, Northwestern University, online ratings, online shopping, opportunity, PowerReviews, promotion, success, trust 15
Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer …Read more
A McKinsey Report: How Innovative Are the Chinese?
McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site.
McKinsey firm has just produced a new report on …Read more
UPS: Monitoring Change in the Global Supply Chain
Evans on Marketing Business-to-Business, Distribution, Global Marketing, Technology and Marketing, Trends competition, customer expectations, global, supply chain, trends, UPS, video 2