Can “Big Soda” Reverse Its Decline?

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning away from soda because of health concerns. Recently, the New York Times ran a major story entitled: “The Decline of ‘Big Soda”; it reported that […]

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Devising Great Slogans

The effectiveness of slogans, trademarks, tag lines, and other promotional tools can sometimes make or break a brand. That is why so many companies are so engaged in these tools. As noted by Lindsay Kolowich for HubSpot: “You might not remember the exact content of the Taco Bell commercial you saw last week, but you […]

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The Effect of Online Ratings on Consumer Behavior

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study may surprise you, since a 5.0 out of 5.0 rating is NOT the one eliciting […]

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A McKinsey Report: How Innovative Are the Chinese?

McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site. McKinsey firm has just produced a new report on Chinese innovativeness: “New research by the McKinsey Global Institute (MGI) suggests that to realize consensus growth forecasts—5.5 to 6.5 percent a year—during the coming decade, China must […]

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UPS: Monitoring Change in the Global Supply Chain

The global supply chain is sure getting more complex. UPS annually conducts a B2B survey to see what is changing in how the supply chain moves merchandise from manufacturers to their customers. To read about UPS’ latest research and view on industry trends, download its 5th annual UPS Change in the (Supply) Chain survey by […]

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FREE Resume Templates for Marketing-Related Jobs

Are you someone who has trouble writing TARGETED resumes geared to specific jobs? If your answer is yes, or you just want to get some new resume ideas, keep reading. HubSpot is making available TEN free resume templates covering these fields: Social Media Specialist SEO Specialist Web Production Project Manager E-mail Marketing Specialist Content Producer […]

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Is Toyota Going Back to the Future — Or the Past?

From 1985 to 1990, Universal released three Back to the Future movies starring Michael J. Fox and Christopher Lloyd. These three films grossed about $960 million in worldwide revenue (which would amount to about $2 billion in current dollars). In honor of the series’ thirtieth anniversary, Toyota has just introduced a video featuring Fox and […]

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Tesla’s New $2,500 Software Download for Self-Driving

Last week, we posted about self-driving cars, asking: Is “The Self-Driving Car: Coming Tomorrow Or in 2020+?” Well, Tesla has certainly given its answer to that question. As reported by Aaron M. Kessler for the New York Times: “The updated Tesla, an already high-tech electric car that starts at about $75,000, was equipped with what the company calls […]

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A CareerHMO Video Series for Seasoned Workers’ Job Search

CareerHMO is a career development firm. It offers a number of free resources, as well as paid career coaching. It not only offers advice for  those just embarking on a career after college, it also serves those with a lot of job experience. For example, it provides a FREE nine-video series called “ 9 Ways […]

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A CareerHMO Video Series on Getting a Job After College

CareerHMO is a career development firm. It offers a number of free resources, as well as paid career coaching. For those just embarking on a career after college, it provides a FREE four-video series called “4 Phases to Getting a Job After College”: Video #1: Rookie Mistake New Grads Make Video #2: Secret to Standing […]

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