Since 2012, we have posted more than two dozen articles about the Super Bowl. Why? Because of the audience size and the price of TV commercials. In this …
Remembering Kobe Bryant as a Star Marketer
Out of respect, we waited a few days after the tragic deaths of Kobe Bryant, his daughter, and seven others before posting this article. Our perspective: remembering Kobe Bryant as …
Facial Recognition Still Not Overly Popular
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends Brookings Institution, business ethics, eMarketer, facial recognition, identity theft, Pew Research Center, Toluna
In October 2019, we addressed a very controversial subject. As we asked: When People Will Accept Facial Recognition? Now, we turn to facial recognition still not overly popular. Read …
How Quality Customer Experience Can Increase Revenue
After a short break for knee replacement surgery, Evans on Marketing is back. Today, we look at how quality customer experience can increase revenue.
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Read moreDigital Literacy in America
Consider yourself digitally literate? If you answer yes, you should be able to correctly address the questions in the infographic. New research shows the mixed state of digital literacy in …