What Are the Toughest Languages to Translate?

As we approach the end of 2016, we have presented some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, to finish 2016, we discuss how difficult it is compete in multiple languages. _________________________________   When firms go global, language translation becomes more complex and time-consuming. Dana […]

Read more

Tis the Season to Be Inspired and Hopeful — and Live Life Every Day

A HEALTH AND HAPPY 2017 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative way on a wide range of business topics. Before this post, we (Joel Evans) have never written about ourselves on a personal level. As we usher in […]

Read more

Technology and Planned Obsolescence

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover the topic of planned obsolescence. _________________________________ As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material […]

Read more

Congratulations Hofstra Marketing

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college […]

Read more