What Are the Toughest Languages to Translate?

As we approach the end of 2016, we have presented some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, to finish 2016, we discuss how difficult it is compete in multiple languages. _________________________________   When firms go global, language translation becomes more complex and time-consuming. Dana […]

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Tis the Season to Be Inspired and Hopeful — and Live Life Every Day

A HEALTH AND HAPPY 2017 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative way on a wide range of business topics. Before this post, we (Joel Evans) have never written about ourselves on a personal level. As we usher in […]

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Technology and Planned Obsolescence

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover the topic of planned obsolescence. _________________________________ As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material […]

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Congratulations Hofstra Marketing

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college […]

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The Psychology of Color

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover how colors affect consumers’ product perceptions.   _________________________________ From a marketing perspective, we tend to believe “perception is reality” — which means that […]

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Best Business Decisions Ever?

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover our MOST popular post ever. _________________________________ In 2012, a book titled The Greatest Business Decisions of All Time was published. This book is […]

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A Personalized Self-Assessment Infographic

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover personal self-assessment. _______________ No matter the stage in your career (or life), it is imperative that you regularly do a self-assessment. In the […]

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Who Pays Interns the Best?

It can still be tough to land a good internship — especially one that pays! So, how great would it be to score an internship with one of the firms highlighted by Statisa: “According to new data from CB Insights, New York-based Two Sigma has the best-paid internships in America with an average monthly base […]

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Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

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Business Readiness

Is your business ready for the effects of change on employees? According to the 2016 Advanced Employment Issues Symposium (AEIS): “Traditionally, when employers have sought to prepare their work teams for big upcoming changes — e.g., new processes, a new organizational structure, new software, etc. — in the workplace, the focus has been on ‘change […]

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